GPS Car Navigation Industry Status and Prospects

Marvel at the rapid development of the GPS navigation industry in recent years. Recently, for a close contact and in-depth understanding of the GPS navigation industry, the author had the privilege of coming to Hong Kong Huachuang e-road aviation company in Shenzhen, and Wang Quanli, general manager of Hong Kong Huachuang Industrial Co., Ltd., made a presentation on the current industry situation. In-depth interviews. Below, on personal views, talk about the current status of the GPS vehicle navigation industry and its development prospects.

The development of the automobile industry and related industries has promoted China's car navigation market to enter a period of scale development. In recent years, with the continuous improvement of people's living standards, cars have gradually entered the family and become necessities of life. In the next few years, the growth rate of automobiles will also increase substantially. Car GPS system has huge market potential and inestimable development prospects. It is estimated that the demand for GPS systems in the domestic automobile market will increase at a rate of more than 30% per year. The most prominent feature of the car GPS is that it has functions such as navigation, positioning, and security. In North America, Europe, Japan and other places where GPS applications are more prevalent, car navigation sales rank first among all GPS markets. China's car GPS market has been suffering from the bottleneck of technological applications and market size factors. With the continuous improvement of technological level and product maturity in the past two years, especially the rapid development of the automotive market, China's car GPS market has entered the period of scale development, and the future of the domestic car GPS market is quite promising.

In China, a number of brands, such as Hong Kong Huachuang e-road, Newman, Renyouyou, and conquerors, which have rapidly grown and led the industry in recent years, are the mainstream of domestic GPS navigation and occupy a large share of the market. For example, Hong Kong Huachuang’s best-selling e-road series G-5, V6, LV2010 and so on, single-sale annual sales up to tens of thousands of units. Such a huge market space provides a very broad platform for the rapid development of domestic brands. It can be foreseen that the prospects of the onboard GPS market will become increasingly broadened and the growth of the global automotive market will come mainly from China. Under the enticement of the huge Chinese GPS market, many large foreign brands have also turned their attention to China. It is necessary to divide up this huge cake and share a cup of cake, among which the famous brand is represented by Garmin Garmin.

According to Wang Quanli, general manager of Hong Kong Huachuang e Road and Air, under the circumstances that foreign major brands continue to “invade”, domestic brands must fully prepare for “combatting” and seize the time to cultivate their strengths. However, the infusion of foreign brands will not disrupt the overall pattern of China's GPS navigation market, but will bring more benign market competition. Because in the previous stage, the domestic industry did not have a unified standard, the quality of the brand can not afford the quality and rampant overbearing Shanzhai products, this emerging industry has brought a very large negative impact. The addition of foreign big brands will prompt us to pay more attention to the input and improvement of the core technology of products. The fierce competition in the market will inevitably set off a new round of elimination of heat waves. With the continuous improvement of consumer awareness, poor quality goods will be Fierce market competition sinks and disappears. It can be foreseen that with the continued strong support of the national industrial policy, the GPS navigation industry will soon establish a unified and standardized industry standard. Although China began to actively follow the development of international intelligent transportation system technology in the 1990s, after years of development, the construction of China's intelligent transportation system has entered a period of development, and considerable progress has been made in software, product development, technical standards, and industrialization. However, there is still a big gap between developed countries and developed countries in traffic information services, and they face enormous challenges. However, in the face of challenges, we will also face greater opportunities. Such as local materials, government support, self-convenience, familiarity with the market, and price advantage, it is the biggest capital of our confrontation with foreign brands.

The rapid development of the Chinese navigation system market has a significant impact on the global market. Compared with the international level, China's car GPS market has huge room for development. The data shows that under the condition that the entire GPS potential market is worth tens of billions of yuan, the number of domestic vehicle navigation systems is less than 5%. The development of the automotive industry has also led to the related vehicle navigation industry. Compared with Western countries, the market potential of GPS navigation in China is huge. At the end of 2007, China had less than 5% of car navigation devices. Japan’s automobile navigation installation rate is as high as 59%, and Europe and the United States account for about 25%. At the same time, in North America, Europe, Japan and other places, car navigation sales ranks first among all GPS markets, while the development of GPS navigation in China is still in the lead-in period. By 2010, China's vehicle production value will exceed 20 billion yuan. Faced with such a large potential market demand, various manufacturers have launched various types of navigation products. If Hong Kong Huachuang achieved great success after successfully launching the eRoad Airline series products, it also launched the An Zhixing line and Zun Chi series in 2010, which also achieved very good sales results. Established a multi-brand development route led by “Hong Kong Huachuang”.

The huge market development space, the strong support of government policies for the industry, and the development of the GPS industry in cities such as Shenzhen and Beijing, which are high-tech frontiers, are bound to drive the rapid development of the entire industry in China.