As the largest LED white light encapsulation enterprise in China, Hongli Optoelectronics (300219) has a clear trend of downstream demand, and the company's orders have grown significantly.
It is understood that Hongli Optoelectronics has formed a full range of LAMP LED, SMD LED device products before the IPO, as well as LED light bars, downlights, fluorescent tubes, panel lights, spotlights, street lights and various automotive lights. Application products are serialized, the product series and specifications are complete, and the product line is rich.
After landing in the capital market, Hongli Optoelectronics' three major IPO fundraising projects are being implemented as planned. In 2012, the 100,000 square meters new industrial park invested and constructed by the company was completed. In July, the company moved to the new industrial park, completed the new industrial park as the LED packaging production base, and the west of the automobile city Dongfeng Avenue as the automobile signal/lighting production base. The implementation of the layout provides sufficient room for the company's future development.
In July of the same year, the company increased its capital and controlled Zhongying Gongyuan Energy Saving Technology Co., Ltd., and successfully cut into the energy-saving service industry, mainly providing integrated services of “package-application-energy saving†through contract energy management (EMC).
At present, Hongli Optoelectronics LED packaging has formed a capacity of 500 KK / month. With the gradual completion of the fundraising project, the company's production capacity is expected to stand on the platform of 1000 KK / month.
"Now our orders have increased a lot compared to last year. The domestic orders are mainly packaged. The demand recovery has begun to appear in March and April this year. Now the average gross profit margin of the company's main products is about 20%, which is relatively stable." The relevant staff of the company told reporters yesterday. The source said that Hongli Optoelectronics started with packaging technology and was affected by the big environment. Its performance declined last year, but the company is striving to continue to penetrate downstream applications.
In terms of downstream applications, automotive LED products have become the highlight of Hongli Optoelectronics in 2012. The revenue of this product increased by 65.2% in 2012, mainly from the holding subsidiary Guangzhou Fo Da Signal. The data shows that the company was founded in 2007, Hongli Optoelectronics holds 62% of the shares, specializing in LED signal lights, warning lights, work lights, combination lights, signs and other high-tech enterprises manufacturing and export.
According to reports, because the product barriers of LEDs in the automotive market are relatively higher than the packaging technology, and the cost sensitivity of automotive manufacturers to lighting products is low, the use of LED turn signals, taillights, and headlights in automobiles is a major trend. Benefiting from the wide application of LED in automobiles, Hongli Optoelectronics' automotive signal/lighting business has developed rapidly. Fo Da signal has successfully entered some auto manufacturers such as Dongfeng Nissan and Great Wall Motor (601633) through Shanghai Xiaohao Auto Lamp Co., Ltd. In the pre-installation market, the gross profit rate of the company's automotive LED products in 2012 was as high as 40.61%. According to the above staff: "In the first half of this year, the sales of automotive LED products for the company continued to improve."
In addition, Hongli Optoelectronics has penetrated into the general lighting field through its subsidiary Guangzhou Laidiya. At present, domestic channel construction work has been carried out to enhance the domestic market share of LED lighting products.
In 2013, Hongli Optoelectronics said that it will vigorously explore the LED backlight market on the basis of consolidating the company's LED lighting market share, and make full use of the opportunity of the large-size backlight module procurement to gradually shift to the domestic market, and establish a cooperative relationship with domestic TV manufacturers. Strive to make a breakthrough in 2013. At the same time, we will increase the development of large-scale customers of traditional lighting to LED lighting, and seek opportunities to cooperate with international manufacturers.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
It is understood that Hongli Optoelectronics has formed a full range of LAMP LED, SMD LED device products before the IPO, as well as LED light bars, downlights, fluorescent tubes, panel lights, spotlights, street lights and various automotive lights. Application products are serialized, the product series and specifications are complete, and the product line is rich.
After landing in the capital market, Hongli Optoelectronics' three major IPO fundraising projects are being implemented as planned. In 2012, the 100,000 square meters new industrial park invested and constructed by the company was completed. In July, the company moved to the new industrial park, completed the new industrial park as the LED packaging production base, and the west of the automobile city Dongfeng Avenue as the automobile signal/lighting production base. The implementation of the layout provides sufficient room for the company's future development.
In July of the same year, the company increased its capital and controlled Zhongying Gongyuan Energy Saving Technology Co., Ltd., and successfully cut into the energy-saving service industry, mainly providing integrated services of “package-application-energy saving†through contract energy management (EMC).
At present, Hongli Optoelectronics LED packaging has formed a capacity of 500 KK / month. With the gradual completion of the fundraising project, the company's production capacity is expected to stand on the platform of 1000 KK / month.
"Now our orders have increased a lot compared to last year. The domestic orders are mainly packaged. The demand recovery has begun to appear in March and April this year. Now the average gross profit margin of the company's main products is about 20%, which is relatively stable." The relevant staff of the company told reporters yesterday. The source said that Hongli Optoelectronics started with packaging technology and was affected by the big environment. Its performance declined last year, but the company is striving to continue to penetrate downstream applications.
In terms of downstream applications, automotive LED products have become the highlight of Hongli Optoelectronics in 2012. The revenue of this product increased by 65.2% in 2012, mainly from the holding subsidiary Guangzhou Fo Da Signal. The data shows that the company was founded in 2007, Hongli Optoelectronics holds 62% of the shares, specializing in LED signal lights, warning lights, work lights, combination lights, signs and other high-tech enterprises manufacturing and export.
According to reports, because the product barriers of LEDs in the automotive market are relatively higher than the packaging technology, and the cost sensitivity of automotive manufacturers to lighting products is low, the use of LED turn signals, taillights, and headlights in automobiles is a major trend. Benefiting from the wide application of LED in automobiles, Hongli Optoelectronics' automotive signal/lighting business has developed rapidly. Fo Da signal has successfully entered some auto manufacturers such as Dongfeng Nissan and Great Wall Motor (601633) through Shanghai Xiaohao Auto Lamp Co., Ltd. In the pre-installation market, the gross profit rate of the company's automotive LED products in 2012 was as high as 40.61%. According to the above staff: "In the first half of this year, the sales of automotive LED products for the company continued to improve."
In addition, Hongli Optoelectronics has penetrated into the general lighting field through its subsidiary Guangzhou Laidiya. At present, domestic channel construction work has been carried out to enhance the domestic market share of LED lighting products.
In 2013, Hongli Optoelectronics said that it will vigorously explore the LED backlight market on the basis of consolidating the company's LED lighting market share, and make full use of the opportunity of the large-size backlight module procurement to gradually shift to the domestic market, and establish a cooperative relationship with domestic TV manufacturers. Strive to make a breakthrough in 2013. At the same time, we will increase the development of large-scale customers of traditional lighting to LED lighting, and seek opportunities to cooperate with international manufacturers.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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