MediaT attacked the smart phone chip market

In the past, MediaTek has introduced two products to the smart phone chip market every year. However, this year, in an unusual manner, after successfully opening MT6589 to the mid- to high-end mobile phone chip market in the first half of the year, it will introduce three chips in a more intensive manner in the second half of the year. Among them, the dual-core chip MT6572 developed with the Cortex A7 architecture has the greatest impact on the low-end smartphone market.

MediaTek took full efforts to attack the smart phone chip market, not only from the low-end attack on high-end mobile phones, the recent release of 4G chips, to enter the 4G mobile phone market attitude. According to statistics from TrendForce, a global market research organization, after MediaTek launched MT6575 in 2012, the smart phone chip rate of Chinese brands has broken through 50% in one breath.

TrendForce pointed out that the main reason for Qualcomm's continued decline in China's market share is still high prices and software and hardware integration can not meet the needs of Chinese manufacturers, its market share in 2013 shrank to 33%. The low-end chips launched this year by China's domestic IC design company Spreadtrum Communications have just filled the gap between Qualcomm and MediaTek at the low-end models, so this year's market share quickly broke through 10%.

At present, except for high-end products, Qualcomm still has no substitute. The products of QRD's public version design such as MSM8X30, MSM8X26, and MSM8X25Q are facing fierce competition from their competitors, and the market status of low-end and mid-range chips is threatened. However, TrendForce stated that China Mobile is very active in the distribution of 4G/LTE telecommunications equipment. If the 4G business opportunities in the Chinese market break out early next year, Qualcomm is expected to reverse the market situation again and become the leader in China’s 4G communications era.

In the past, MediaTek has introduced two products to the smart phone chip market every year. However, this year, in an unusual manner, after successfully opening MT6589 to the mid- to high-end mobile phone chip market in the first half of the year, it will introduce three chips in a more intensive manner in the second half of the year. Among them, the dual-core chip MT6572 developed with the Cortex A7 architecture has the greatest impact on the low-end smartphone market.

TrendForce said MT6572 supports China's TD-SCDMA telecommunications system. In addition to the low price of the chip itself, the cost of peripheral components is also very economical. The cost of the whole machine is expected to fall below US$40, which can be regarded as low for Spreadtrum and others. A response from the smart phone chip's competitor's products continued MT6575's influence in low-end smartphones and strengthened its market share in sticking to China's low-end handsets.

Following the successful opening of the mid-high-end chip market by MT6589, MediaTek will further launch MT6580 and MT6582 quad-core mid-to-high-end chips in the second half of the year. MT6582 can be regarded as the economical version of MT6589. The supported screen resolution is qHD, and the camera has 8 million lenses, which further expands the hardware specifications of mid-range smartphones.

The MT6580 locks Qualcomm's high-end smart phone chip market, in addition to clock speeds up to 1.5GHz, screen resolution support to HD, more support for 13 million pixel lens, in the hardware specifications are closely chasing high-end high-end chips Develop. TrendForce said that if MediaTek's products are successfully opened to the market, it means that the price war of high-end chips will inevitably start immediately. The benefit is of course to the mobile phone manufacturers and consumers, and the demarcation of high-end mobile phones in the future will become less apparent.

In addition to the North American market, China Mobile recently announced that it will promote the TD-LTE network coverage of 5 billion people by 2020. It is expected that China's TD-LTE eco-chain will become more mature and the 4G industry will grow rapidly in the next few years. Qualcomm, which is optimistic about 4G/LTE business opportunities, is also very active in chip development. After the high-priced chip price war starts, 4G/LTE will become the next battleground.