Affected by the economic downturn in Europe and the United States, domestic LED companies' export orders fell sharply. At this grim moment, domestic LED companies have turned their eyes to the domestic market and sought a redemption road of “export to domestic salesâ€.
Relevant statistics show that 80%~90% of LED enterprise orders in China are now exported, and the situation in the domestic market has not been opened. The phenomenon of internal and external sales of enterprises is extremely uneven. At present, the government attaches great importance to LED energy-saving products and has launched a number of energy-saving preferential policies. Stimulated by favorable policies, the domestic LED lighting market is gradually showing an upward trend.
Major LED companies are optimistic about the domestic market, and have turned their sales focus here. At present, the international big names in the market, the domestic big names, and the small and medium-sized enterprises that only say that they are exporting are all eager to try, and vow to make a difference in the domestic market. However, in the face of the complicated and complicated domestic LED market, these enterprises are confused, and I do not know how to effectively cut in.
Insufficient consumer purchasing power
Experts analyze that LED companies are much more difficult to sell domestically than export sales. One reason is that domestic LED prices are much more expensive than ordinary energy-saving lamps, and in some remote areas or rural areas, they are still not widely accepted. Along with the gradual implementation of the national plan to eliminate incandescent lamps, LED's huge future market will appear in rural areas and backward areas.
Another reason is that people's understanding of LED energy-saving lamps is not comprehensive enough. Look at the LED lights only to see the power and price, and do not understand the relevant parameters. Most users are not interested in LED products. Therefore, it is necessary to strengthen people's understanding of the benefits of LED lamps, which requires the government to make a fuss.
In addition, suppliers have excessive price cuts, resulting in a decline in product quality. This has somewhat reduced the confidence of consumers in purchasing LED lighting products.
Increasing market competition
"The competition system of foreign LED market is relatively complete. As long as your products have advantages in quality, there will be better sales. The domestic market is relatively immature, and the competitiveness of products comes from the low price and public relations ability of the company. Personal relations." Gu Wenjun, president of the LED Association of Changzhou City, Jiangsu Province, pointed out that the phenomenon of "hidden rules" in this industry has distorted the competitiveness of LED companies, resulting in low attention of manufacturers to product quality, further limiting the domestic LED industry. Benign development.
Relevant statistics show that 80%~90% of LED enterprise orders in China are now exported, and the situation in the domestic market has not been opened. The phenomenon of internal and external sales of enterprises is extremely uneven. At present, the government attaches great importance to LED energy-saving products and has launched a number of energy-saving preferential policies. Stimulated by favorable policies, the domestic LED lighting market is gradually showing an upward trend.
Major LED companies are optimistic about the domestic market, and have turned their sales focus here. At present, the international big names in the market, the domestic big names, and the small and medium-sized enterprises that only say that they are exporting are all eager to try, and vow to make a difference in the domestic market. However, in the face of the complicated and complicated domestic LED market, these enterprises are confused, and I do not know how to effectively cut in.
Insufficient consumer purchasing power
Experts analyze that LED companies are much more difficult to sell domestically than export sales. One reason is that domestic LED prices are much more expensive than ordinary energy-saving lamps, and in some remote areas or rural areas, they are still not widely accepted. Along with the gradual implementation of the national plan to eliminate incandescent lamps, LED's huge future market will appear in rural areas and backward areas.
Another reason is that people's understanding of LED energy-saving lamps is not comprehensive enough. Look at the LED lights only to see the power and price, and do not understand the relevant parameters. Most users are not interested in LED products. Therefore, it is necessary to strengthen people's understanding of the benefits of LED lamps, which requires the government to make a fuss.
In addition, suppliers have excessive price cuts, resulting in a decline in product quality. This has somewhat reduced the confidence of consumers in purchasing LED lighting products.
Increasing market competition
"The competition system of foreign LED market is relatively complete. As long as your products have advantages in quality, there will be better sales. The domestic market is relatively immature, and the competitiveness of products comes from the low price and public relations ability of the company. Personal relations." Gu Wenjun, president of the LED Association of Changzhou City, Jiangsu Province, pointed out that the phenomenon of "hidden rules" in this industry has distorted the competitiveness of LED companies, resulting in low attention of manufacturers to product quality, further limiting the domestic LED industry. Benign development.
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