The Outlet of B2C E-commerce Direct Selling Model - Specializing in Industry Marketing

E-commerce and online retailing have become more and more influential in recent years. Many people have chosen online shopping, and more traditional industries have gradually opened up their own fields in the e-commerce market. When Taobao realized that the initial C2C had to gradually develop into B2C, no one would doubt the potential of B2C's e-commerce in China. Many traditional industries have also participated in this "great feast" of the e-commerce industry. They all hope to have a share. Many people in the industry have stated that although the industrial product trading market represented by energy, chemical, metal, and electromechanical development is relatively late, the potential huge market space can not be ignored, and automation products in the industrial field are likely to become electronic in the next three to five years. The main force of the trading market.

At present, you can buy almost anything you think on the Internet. The Internet has reached out to all walks of life. Thousands of products have been put on the display platform of the website, causing the market and even consumers to have an illusion that electronic Business is online retail. Customer needs and shopping experience are neglected. E-commerce websites appear to be the battlegrounds for merchants. Consumers who are referees are indeed eliminated.

However, taking a look at many domestic e-commerce websites for industrial products, we will find that they all play the role of “online retailers” without exception. These e-commerce websites follow a basic operating model that utilizes the advantages of the Internet to move traditional retail stores online, and then build supporting logistics and payment systems, extending the limited sales channels of traditional retail stores to the Internet. This is to gain the advantages of scale operations and multiple channels.

This narrow industry marketing model will inevitably be difficult to adapt to the needs of market development. E-commerce is not the same as simple online retailing. Consumers are the real protagonists of e-commerce. Only the effective consumption of customer needs is the successful e-commerce. .

The traditional marketing model is difficult to control the diversified consumer shopping needs For many companies, e-commerce is a brand new business method. With the development of the network and e-commerce, more and more companies have begun to manage and market their e-commerce business, creating an e-commerce business and market environment. However, in such a large e-commerce market competition environment, many industries seem to be caught in a vicious circle of competition. For example, e-commerce companies in the industrial products industry adopt the same marketing model, and simply set the mall site as an “online retailer city”. The promotion of the strategy, even if the high cost is difficult to harvest the corresponding fruit.

At present, consumer demand in the industrial product sector is increasingly diversified. For companies, it is increasingly difficult to target a single target to target their target consumer groups. At present, many e-commerce websites for industrial products are in a passive and non-intelligent stage of development. A single product page marketing cannot quickly follow the consumer's consumer behavior. Consumers have difficulty in mastering consumer dominance and result in massive loss of target consumers. When consumers purchase products online, they are no longer limited to the acquisition of product images and basic information. The model, scope of application, post-service support, and after-sales maintenance support have become the focus of attention. The amount of information displayed on product pages is It is difficult to meet this demand of customers. Secondly, when shopping on a website, customers need to issue search instructions to be able to obtain information, and lack of a simple interaction mode with the website, resulting in poor user experience.

The traditional e-commerce marketing model is difficult to control the diversified shopping needs of consumers. In order to adapt to this new business environment, e-commerce companies are actively changing their marketing ideas. Whoever can differentiate the needs of consumers into value can truly Breakthrough in the competition deadlock.

China Automation Online Mall launches a topic-based marketing e-commerce market based on user experience. It is not a simple shifting market, because consumer demand is diversified. This gives e-commerce enough market space to accommodate different modes. And morphology. As the leading e-commerce company in the field of industrial automation, China Automated Online Mall takes the lead in realizing breakthroughs in marketing models based on consumer behavior. It uses a new e-commerce marketing model to target consumer groups and translates demand differentiation into value. China Automation Online Shopping Mall has a brand sales system based on “customer demand-oriented”, which realizes high-quality customer experience in multiple ways and in all directions. This theme model builds sections according to the needs of users, and opens up special channels for special users. Each user can find the products or content he needs in the page.

Innovation has always been to break the tradition, but China Automated Online Mall uses traditional thinking to carry out marketing innovation. The product marketing of the mall is refined and upgraded, replaced with more detailed thematic marketing, and truly based on the customer's consumer demand form. This brand-new marketing model has several advantages: First, China Automated Online Mall deeply studies the industry data, fully understands the current customer needs differentiation and homogeneity, and caters to consumers' shopping habits. Second, establish a simple and powerful interaction mode with customers, give customers more dominance, and guide consumption instead of forced marketing, so that customers can be converted from passive consumption to active consumption. Third, a specialized and thematic marketing mix. This topical marketing can fully satisfy the customer's concerns and focus on the user experience. Users can see more information about the application of the product and in various situations. Different application scenarios and considerations. The novelty and practicality of this new thematic marketing model can strengthen precision marketing, which not only meets the consumer's shopping needs but also enables the company to stand out in the industry competition.

Inspired by the special marketing of Inverter, changing ideas and meeting industry demands is the magic weapon for breaking through the bottleneck of new e-commerce. As the only e-commerce brand in the automation industry that can provide on-the-spot inventory and online direct sales, China Automated Online Mall is the first in the industry. Open up special network for inverter network to meet the needs of Chinese users for inverters better and faster. The frequency converter column attracts the consumers not only its novel and practical product supply display, but also is the perfect technical support and service concept of China Automation Online Mall.

Thematic marketing is the new marketing model pioneered by China Automated Online Mall. It not only brings high quality and low price inverters to its members, but also provides new solutions and ideas in the field of industrial automation. China Automation Online Mall not only broke the sales model of traditional inverter equipment, but also expanded the frequency converter network channel, successfully launched an online procurement column, and created an automated product procurement and transaction channel with user vitality. The periodical reserve service effectively reduces the time spent on purchases of SME parts procurement, speeds up the turnover of corporate funds, and improves the efficiency of fund use. China Automation Online Mall provides technical support for the sold inverters from pre-preparation, mid-term integration, and even post-customer experience, to solve customers' technical barriers and after-sales concerns.

China Automation Online Mall inverter column has realized the change of traditional e-commerce sales model, broke out from the merchandise page marketing to meet the needs of the automation industry, and created a brand-new e-commerce concept. At present, as an e-commerce enterprise of industrial products, China Automated Online Mall, as a leading brand, can achieve self-breakthrough and self-improvement, and is worthy of consideration and reflection by all companies that have been stuck in the bottleneck of development in the e-commerce industry.