How Entrepreneurs Do Smart Hardware Planning

Alive is changing. In order to ride the wind and waves in the wave of entrepreneurship, entrepreneurs must plan well before departure in order to have a greater chance of surpassing the other side.

In the early stages of team building, I suggested that entrepreneurs spend more time looking for suitable partners, which will cost more time than later.

1) First of all, you must keep in mind that the partners are not your executors but your complements. They can do what you can't do, and having a common dream is the key to cooperation.

2) The partners may come from contacts accumulated in the course of work, various kinds of gatherings and exchanges in the industry, and the introduction of the circle of people or friends attracted by their external propaganda.

3) The two sides clearly set up their own “bottom lines”, and they must discuss the rules of the partnership, clarify the principle of good distribution of profits, and form a clear perspective on cooperation issues, and negotiate with partners until the parties accept it.

4) Unless there is a high degree of fitness for matching, people in the same circle or good friends will never be found. It is difficult to guarantee that people will not turn their backs on their faces.

From high ground to flat ground, choosing a good base is the foundation for better ideas.

The industry knows that Beijing and Shenzhen represent the two most representative gathering places for smart hardware industry in China. For the biggest difference between these two cities' intelligent hardware entrepreneurs, the opinions given by relevant parties are: Beijing and Shenzhen are like a group of people who understand software and hardware and people who understand hardware and software. Beijing can better reach out to the capital level, and Shenzhen can strengthen its control over the entire industry chain.

Shenzhen has a huge advantage in hardware resources, because the vast majority of component factories are located in Shenzhen, while other regions are less mature than Shenzhen. Although Foxconn also has several production lines in Beijing, its production capacity is not as good as Shenzhen. Some people have commented on Shenzhen in this way: A company in Shenzhen draws a circle about five kilometers around it and can open the entire industrial chain of design, prototype, modeling, proofing, production, and packaging.” This also reflects the integration of Shenzhen in the industrial chain resources. Ability, in the way of smart hardware entrepreneurship, Beijing's development is difficult to get rid of Shenzhen, of course, entrepreneurs can choose the right base area according to their product type, and it does not necessarily have to choose Shenzhen or Beijing to have development.

There are good ideas but also try every means to turn ideas into a good product

Xiaomi’s investment in the smart hardware industry chain is nothing new. Just like Tencent a few years ago, Xiaomi became a spoiler in the hardware era. The hardware market has completely changed in gameplay because of Xiaomi’s involvement. Millet's seven-word decision: focus, ultimate, word of mouth, fast, seemingly invincible in the hardware and rivers, causing other manufacturers to panic.

The transformation of ideas into products is a must-care process. First of all, creativity must follow the trend. If you have suitable channels, you must be able to do it. Secondly, at the beginning of the creation of creative products, entrepreneurs can fully use the essence of “focus and extremes” to focus on finding a pain point, and this function can be done to the extreme. The price is truly grounded, and the market naturally follows. When designing, "there must be a little predictability, the finished product must be better than the sample." It must be higher than the user's expectations, so that it can rely on the size of the factory to survive and then seek rapid development.

Supply chain vendor management and follow-up of production line resources

For the supply chain issues mentioned in my previous article, here are only two simple additions.

First of all, entrepreneurs will never completely rely on your supplier, or they will give you a minute. Recently Sony camera 214 chip out of stock to the unmatched, from the point of view in April, the highest level of customers can only meet the needs of 50%, and made Lei Jun and other Chinese mobile phone giants lined up to Japan Sony seek sensor. So find more upstream suppliers.

Second, for smart hardware entry, the most convenient way to find supply chain resources is Alibaba. But on the other hand, there is also the problem that the best foundry and technology solution providers do not need to solicit business on Alibaba. Still need to use their own contacts to visit a family, negotiate to get a fly.

Although smart hardware has a lot of cases of bouncing in the supply chain, it does not need to think of the supply chain as difficult. It is still okay to arrange and perfect the emergency plan.

Before the product lands, unless you have a particularly strong software development and marketing capabilities, it is recommended to hold a trot to find out that roadside giants can be popular and save a lot of R&D or marketing expenses. For example, the most up-to-date is to take advantage of WeChat, Baidu, Alibaba Ecology, the millet industry chain, and the recent Tencent open platform TencentOS, etc. can quickly make consumers familiar, and then do price grounding gas, then rely on the size of the factory to survive is also It is entirely possible to seek independent development. The opportunity is also a way out for smart hardware startups.

Keep in mind that hardware is just a vehicle and software holds all the data of smart hardware. The smart hardware in the next 10 years is the world of software.

If you want to integrate capital in the start, you must follow the rules of the game

The entire VC profile is: Let you describe a phased goal and give you enough money to achieve this goal. This goal is usually a goal of one year to one and a half years. As an entrepreneur, instead of telling investors how long it will be, the capital of the Internet is changing rapidly. You need to let investors know what money he will invest in the near future (for example, within 18 months)? What will you get? Or can you help solve the problem scientifically? The most important thing is that the entrepreneurs are real people, just as Lei Jun made angel investments in his early days. He used to invest in his personal circles once and twice, and recognized acquaintances were the main ones.

No matter how good the times are, heroes are needed. No matter how good the advice needs to be, how many intelligent hardware entrepreneurs can survive in this wave? These take time to test. It is recommended that entrepreneurs who are just getting started should rationally treat the so-called opportunities in front of them, and prepare for the worst preparations before sailing.