On June 1st, the annual Google I/O Conference just ended, but then the media learned that it was even more exciting than Google I/O. It was that Apple might be developing a similar one. Youtube's full-featured online video service.
According to the latest news from the New York Times, Apple is currently negotiating with Canadian pop rap singer Drake, singer Pharrell Williams and famous DJ David Guetta. As a special guest of the iTunes Radio service, the company hopes to use these celebrity effects to further promote its music streaming service.
Moreover, the news also emphasizes that Apple plans to create a brand new product that combines the advantages of Pandora, Spotify and YouTube, which will include streaming music, video, artist pages, and a YouTube-style sharing function called "Apple Connect." And a new iTunes Radio service.
In fact, this is not the first time that Apple is creating a message that can directly compete with Youtube. As early as 2011, the well-known US Huffington Post reported on Apple's upcoming launch of a Youtube competitor. And, at the time, Apple was planning to build a new data center in Maiden, North Carolina, which would further deepen the authenticity of this news. A year later, Apple removed the Youtube default application in its own system, which further deepened the suspicions that Apple is developing Youtube's competitive products.
Apple is about to hold its annual World Developers Conference (WWDC) this month, and the company is very likely to launch Beats-based new streaming music and television services. The news said that this service will include some social features similar to the previous Ping, but also will have a lot of features like Spotify design.
If the news from the New York Times is true, Apple may first be involved in online streaming video, and then slowly deepen its reach into user generated video. In any case, we will verify the authenticity of this news at the Global Developer Conference held on the 8th of this month and learn more about Beats Music, iOS 9, OS X, and some other Apple hardware products.
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