Integration and smart design will drive LED lamp prices down

The price of LED lamps that can replace 20W and 40W incandescent lamps is 5 to 10 US dollars. However, for 60W incandescent lamps that are similar in price to compact fluorescent lamps (CFL), no solid-state lighting (SSL) type lamps can be substituted. High prices mean that the LED lamp market has lost its appeal to most countries and regions, except Japan. In terms of LED sales, Japan far exceeds the sum of North America and Europe.

With the arrival of integrated solutions, which include more efficient design, easier manufacturing, and easier commercial negotiation with sales channels, the price of LED lights will decrease, said Vladislav Bougrov, executive vice president of the Optogan Group.

The new definition of the light bulb The characteristic of replacing the traditional light with the LED light is that the LED light has the advantages of energy saving, equal lumen, similar color temperature and high CRI in the same light source as the traditional light source, but the traditional light is difficult to define in these respects. . Consumers are forced to learn LED light knowledge quickly and understand the factors that affect LED lamp prices.

Buying LED lights is like buying a durable, economical device. Japanese manufacturers popularize LED knowledge for consumers in all markets: The package can see the difference between the light distribution and lumen output between traditional and LED lamps; the shop is full of interactions, showing practical applications and LED lights and other types of lamps The contrast between. U.S. retailers have lost a little bit of their efforts in spreading knowledge to consumers.

Manufacturers provide the same luminaires that replace traditional light sources, with the same lumen output and chromaticity as conventional light sources. However, Vladislav Bougrov stated that Optogan plans to introduce the company’s new 400 to 600 lm 2700 K lamps to the Russian and Eastern European markets at prices far lower than the current market. Their marketing team has selected the product.

LED lamps are designed to provide an alternative, providing similar form factor and lumen output. However, consumers are currently only looking at the quality of new light sources and do not know why they are not provided with multiple lumen costs. The unique features of LEDs allow manufacturers to innovate with traditional factors as a guide. For example, light source manufacturers can improve LED components for the purpose of interchangeability - LED lamps can also benefit from this approach. This simple design can simplify the production process of LED lamps.

Sales Channels - The relationship between gatekeepers and sales channels is very important, directly affecting the market price of LED lights. An article recently published in "LEDS Magazine" stated that the current high retail price of LED lights is partly due to the multi-level price increase of sales channels. According to LED manufacturer's news, in some cases, the price of sales channels has reached 100% of the average selling price of manufacturers. Existing relationships can create advantages for companies in leading positions in the lighting industry, and create even greater difficulties for companies with low visibility. Can this pattern be broken?

Fiscal Stimulus Measures in Commodity Markets Fiscal stimulus measures in the discount situation can both reduce the cost of producers and reduce the price that consumers can afford. However, for the commodity market, the discount system not only lacks the continuity and feasibility of geographical distribution of LED lights, but also is constrained by funds, time and political environment. Large companies have better opportunities to establish good relations with organizations that release fiscal stimulus measures. For smaller or foreign producers who want to enter new markets, the discount system will not always work. Manufacturers are better still rely on their own technology, production capacity, supply chain and their relationship with sales channels.

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