Internet "small steel gun"! Cool open 55 inches A3 TV first test

Cool Kai backed Skyworth into the industry, inherited Skyworth's top technology in television manufacturing for 30 years, and added the advantages of the largest large-screen operation platform in China to create a full-screen life experience that benefited all consumers, resulting in a “big content” strategy. Deep roots. On June 6th, Beijing time, Kukai opened a press conference in Beijing and launched a new generation of cool open A3 series televisions. It inherited the "HIFI content" of the previous generation A2 series and incorporated blue-eye protection and artificial intelligence voice. And so fully solve the user's pain point function. The family of bowed heads and office white collars have long been confronted with all kinds of electronic screens and their eyes are easily fatigued. In recent years, people have increasingly realized that blue light is harmful to the eyes, and the Blu-ray problem has been taken seriously by more TV manufacturers. Many anti-Blu-ray technologies are also in full swing. Cool open as a pioneer in TV anti-blue light, this time in the A3 series of products to join the optical anti-blue light technology, to protect the eyes while doing the picture without distortion, color cast.
From the product configuration point of view, cool open A3 series of television can be said to hesitate to capitalize. Taking the 55-inch product as an example, it adopts an all-metal body and is originally imported with the LGD IPS 4K hard screen. The annual flagship chip Mstar 6A938 is used, and online and local 4K hard decoding is no problem. Built-in 3GB DDR3 three-channel memory, 16GB eMMC5.0 storage, storage combination is extremely overbearing. 6 JBL audio + 2 suspension independent subwoofers, continue to walk in the forefront of television sound quality. It can be said that this TV has the quality of flagship TV in all aspects.
At the end of the conference, the Zhongguancun Online Appliance Testing Center got the CoolTV 55A3 TV for the first time. This time we will bring you a full depth evaluation report of this TV. Then is this TV? Can you become a versatile player in the 2017 TV market? Let's take a look together.

Appearance: linen material highlights high-end properties

Cool open 55A3 TV continues the simple design style of the previous generation A2. The extremely narrow border enhances the proportion of the screen and provides a wider visual field, giving a visual effect without borders. However, different from the past, the 55A3 has a black overall color and a front panel with a gray linen material, which undoubtedly improves the high-end attributes of the entire product, giving the impression of atmospheric luxury overall. Of course, the iconic orange LOGO on the lower right corner of the screen shows the youthful vitality side.
Cool open 55A3 uses dark gray linen to decorate the fuselage panel, and the overall dark gray body would like to echo, with low-key Phnom Penh surrounding linen, the overall design of low-key calm, breaking through the monotonous monotonous metal fuselage, the linen fabric and metal Fuselage bridge fusion. This design has undoubtedly increased the sense of luxury of the entire TV, and the grade has been upgraded.
Cool open 55A3 frame uses ART5 floating borderless design, allowing users to see a broader view, bring more real-life presence feeling. At the same time to join the integrated molding technology, in the product details to see the cool open this product's production sincerity. The thinnest part of the machine is only 7.9mm. The whole machine is thin and tough.
The 55A3 TV inherits the audio advantages of the previous generation A2 series, embeds six JBL original speakers, and uses high-end stereo high-end, low-thirds design, two silk film tweeters, two high-frequency units, two 3-inch low-frequency unit makes sound details more level. Not only that, but it is also equipped with two suspended independent subwoofers behind the TV, which are further enhanced by Harman's professional gold ear team.
55A3 has joined the independent Bluetooth audio mode, which means that the audio part of the TV can be turned on independently. After pressing the Bluetooth audio button, you can connect the mobile phone, PAD and other devices to make the TV stereo become a professional JBL advanced Bluetooth audio. The high-quality CSR 8512 Bluetooth chip, together with the 40ms low-latency APT-X, allows the TV to also have HIFI-grade sound effects.

The remote control retains the cool and consistent design style. It has a compact body and a good feel. The surface is made of black matte material and the keys are also very sensitive. The simple 11-key design allows users to operate without any difficulty, even for the elderly and children can easily use. Bluetooth voice is also added to make it easier to find movies.

System: Cool open system 6.0 new upgrade

This cool open 55A3 TV adopts the recently upgraded Cool Open System 6.0, which has a relatively large change from the previous interface design. It changed the layout from the previous horizontal arrangement to the pull-down SliceFalls design to display high-quality content in the form of information flow. At the level, the content is added. According to the user's preference, the smart recommendation of precise content enables the user to browse the status easily and freely. Each page can be continuously pulled down and there must be something you want.

At present, the concept of artificial intelligence is very hot in the entire TV market. Recently, almost all manufacturers have joined the concept of artificial intelligence in their new varieties. Cool open A3 series can not only use the remote control for voice operations, but also can directly download the APP through the mobile phone to perform voice operations on the TV, allowing the TV to quickly identify user semantics and easily implement voice playback control. Let's take a look together.
Cool open system 6.0 supports the introduction of new artificial intelligence voice function - cool open wizard 2.0, search hot show, tell jokes, listen to music, play games, watch live, only need a key voice can be easily achieved. Supporting the viewing function of variety shows, voice search automatically pops up to see points; video search speech recognition rate and semantic recognition rate as high as 95%, far exceeding the industry average. If you need to play the depth semantics of the first few episodes of the first few episodes, A3 can respond and play smoothly. If the content of the search is related to the application, it will also be installed automatically.
The children's smart mode collects high-quality filtered health animations and children's lessons. At the same time, the eye protection mode is set. Each half-hour prompt is combined with blue light protection to protect children's eyesight. Increase children's screen-casting capabilities, including videos, puzzles, and education on Pads and mobile phones, which can be pushed onto TVs through screencasting. You can set up exclusive children's applications, need to answer questions to exit the child mode, so that parents can rest assured that the remote control to children. In the child mode, parents can also set the viewing time, which can effectively prevent the children from watching at home for a long time. This protects the eyes while allowing the children to not become obsessed with the programs and to develop their physical and mental health.
This TV has a built-in “Beva Song” that contains a number of catchy classics. Their lively language, rich lyrics, and distinct musicality and sense of rhythm are important ways to cultivate children’s musicality and aesthetics. It is hoped that through the singing of the sound of the child's voice and the high-quality sound effects, the baby will be able to listen to the songs, feel the charm of music, and grow healthily in a relaxed, cheerful and natural state. You can see the picture in the video is exquisite, and the picture is clear and smooth during playing.
Cool Open System 6.0 also integrates high-quality animated cartoons such as Piggy Page, Super Pan, etc., with built-in Bevaer Songs, Baby Bus, Talent World, Wukong Math, Yifang Happiness School, Parenting Time, etc. The content suitable for children of different ages, while allowing parents and children to interact through cool open A3 to protect children's healthy growth.

Eye protection function: effectively prevent blue light invasion

Although such display products as TVs can bring a close to real audio and video experience, but some of the actual light they emit can not be perceived by people, but they are very harmful to people's eyes. This light is called high-energy short-wave blue light, its energy intensity is only sub-ultraviolet, can penetrate the lens directly to the retina, long-term contact will cause irreversible damage to the eye.
One terrible fact is that one person in the world will be blind every five seconds. One of the culprits is short-wave blue light. Medical studies have shown that short-wave blue light causes chronic damage to the retina, leading to degeneration of the retina, and is one of the major causes of retinitis pigmentosa and macular degeneration. Blu-ray can lead to dry eyes and fatigue, affect the development of children's vision, resulting in myopia, thereby impairing the child's eye health.
Anti-Blu-ray film and anti-blue light eye protection models on the market. These external forces intercepted Blu-ray. In essence, they did not reduce the generation of harmful blue light. They also caused picture distortion and yellowish. Long-term viewing would not only fail to protect the eyes, but would increase. Eye burden. Cool open to create anti-blue light beads, from the light source to solve the problem of blue light, while the band translation method, does not affect the blue light to send a normal color, the picture will not appear yellowish situation. The use of optical anti-blue light technology, a breakthrough from the hardware point of view to solve the problem of blue light, the harmful blue band will be translated to the harmless band, from the lamp chip to solve the problem of blue light.
In order to demonstrate more intuitively, we have selected a brand of other LCD TV products to compare with Coolco's 55A3 TV. The entire comparison test was conducted in a closed room with no light source. In the figure above, it can be clearly seen that the color of the picture displayed on the right instrument is clearly blue, while the basic picture of the Cool open 55A3 TV is the same as the screen color, and there is no blue light, and the anti-blue effect is obvious. According to TUV SÃœD, the world leader in testing and certification, the company has detected anti-Blu-ray eye-protection TVs according to the anti-Blu-ray detection standard. It also proved that the Coolopen 55A3 TV has an effective anti-Blu-ray function.

Content: Super Hot Drama Updates Everyday

Since the strategy of opening up the layout of big content, Coocaa TV has continuously enriched its content resources and formed an all-encompassing and differentiated big content platform covering film and television, education, games, shopping, sports, tourism, music, and applications. Film and television, cool open 55A3 has a wealth of iQIYI film and television resources, video classification, including television dramas, movies, animation, variety, children, documentaries, funny, information, sports, etc., can truly achieve a full range of layout.
The opening of the 55A3 movie and TV drama is very fast, and the latest hit television dramas can all be found. For example, the movie "Great Wall", "Extraordinary People", the hit TV drama "Ode to Joy 2" and "Choose the Day "Records" can be found on this TV and synchronized with the TV station. It can be synchronized to the video center shortly after the broadcast.
Before the video was played, it was added to the small window play mode, which also included movie ratings, actors introductions, movie summaries, and related film and television recommendations. On the other hand, the quality and clarity of the film source continue the advantages of the previous film source. In the test, each movie/television show basically supports ultra-clear H.265 definition, while improving the definition of the picture. Reduced the speed limit.
CoolChang Mall provides users with a large amount of product information. In addition to daily necessities, there are food, fitness products, and household items that are readily available. Differentiated channel positioning and pioneering innovations in many fields have broken many industry records and established a good reputation both within and outside the industry. With the dual attributes of “media + shelf”, it has quickly become a leader in the Chinese TV shopping industry.
The coverage of applications is comprehensive, and the richness of application resources such as film and television, games, education and learning can meet the daily needs of the family. According to the screening of big data, according to the user's daily preferences, various types are pushed to the main interface. At the same time, strong hardware support and system optimization are also sufficient to support the smooth experience of applications and games.

Local test: Decoding is fast and the picture quality is good

Cool open 55A3 TV uses 55-inch LGD original 4K IPS panel, we all know that the panel accounts for more than half of the cost of the entire TV, so that from this screen you can see the sincerity of cool open. Cool open 55A3 uses three-layer integrated module design, the module from the original four layers into the current three layers, at the same time, in the backlight film by adding BEF double brightness enhancement film, not only the body thickness is controlled, At the same time gather scattered light, so that the screen brightness is improved.

UHD video test:

Hardware configuration is very important for TV. If the core configuration of smart TV is not strong enough, it will often happen after a period of use. So, when we buy a smart TV, the hardware configuration is also very important. Cool open 55A3 TV adopts flagship chip Mstar 6A938, performance is 80% higher than that of Mstar 6A928 chip, making A3's data processing and picture performance better. 3GB of memory + 16GB of flash memory allows the TV to decode and play smoothly while playing UHD video.
Cool open 55A3 TV joined HDR technology, effectively enhancing the TV's image quality performance in the black/white field. At the same time, in order to make the TV picture more clear, Coolopen 55A3 uses MEMC motion compensation to solve the jitter and smear phenomenon when playing moving pictures. Judging from the motion picture of the ultra-clear 4K movie, the Coolo 55A3 does not have any noticeable jitter and smear, and clearly shows the objects in the picture.

Written at the end:

In the course of many years of development, Coolopen has been focusing on its own development model, increasing its input in the use of hardware technology, continuously enriching the content system of cool TV, and using good hardware and good content to create a good product. The A3 series released this time, in addition to inheriting the outstanding features of the previous generation of products, while adding innovative blue-eye protection model and more children's education programs, parents do not have to worry about the harm caused by television vision for children, so that parents can rest assured Let the children enjoy watching. With good hardware, good image quality, good content, and good sound effects, it can be said that the Coolopen 55A3 responds quickly to consumer demand and can be called a small steel cannon in the Internet TV brand.

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