Gao Haixia, general manager of Kyoto Lighting, has done a great job in the lighting business in Nanjing. Recently, she opened a new store to make her business even bigger. However, she said that she is a Nantong Qidong, and there is always a Shanghai complex that she can't open. She always thinks that she can return to Shanghai one day, and An An heart is rooted in her heart. Life and career go hand in hand. So, for this day, she began to look for a position for development in Shanghai.
Can't wave the Shanghai complex
Gao Haixia has traveled many times in the Shanghai market. Recently, she took the opportunity to participate in the Liangdi dealer conference. She once again inspected several key lighting markets in Shanghai and further developed the development of the Shanghai market. She said that although Shanghai's lighting market is very mixed, one thing is very obvious. The breadth and depth of Shanghai's lighting consumption is rare in the country. The products in the market are all from high to low, and consumption is also It shows a huge diversification situation, and any dealer can seize something with a little effort. Among them, the consumption of high-end lighting has reached a fairly high level, which is unmatched by Nanjing.
In the operation of Nanjing, Gao Haixia has always adhered to the brand management route, which is reflected not only from the brand and service concept she operates, but also from her requirements for the layout of the exhibition hall. Her current multiple stores are built in the form of experience halls, and the sales target of products is more inclined to middle and high-end consumers. From this point of view, she feels that she can expand her career in Shanghai, and only Shanghai can have more room for development. Adding her roots in Nantong, it is a matter of course to return to Shanghai.
Pay attention to the Yibang project
By investigating Gao Haixia, Shanghai's mid-to-high-end lighting market will definitely develop in a higher and more standardized direction, which is consistent with her development of her career. So she began to find her own breakthrough in various markets in Shanghai, and took a fancy to the Yibang project. Due to the numerous lamps and lanterns market in Shanghai, the form is complicated. Before entering Shanghai, Gao Haixia must plan her own expansion steps. She should make a prospect for the future development of each existing key market in Shanghai, and it is necessary to become Judging the new market for important locations of lighting. She said that the Yibang project is similar to the conditions she needs in terms of market positioning, hardware environment, and market structure. Therefore, it is of course used as its own alternative position.
Since there are already many stores, Gao Haixia feels that among the many problems he is currently facing, the cultivation of personnel has become an important part. For each newly opened branch, there is no one capable store manager, and the sales business will be difficult to carry out effectively. She said that if the Shanghai branch is established, she plans to hire a professional manager to assist in co-management. Speaking of her achievements in the past, she said with no joke: Perhaps it is better luck, several times to open a store, the selected market development is relatively smooth. However, this expansion in Shanghai will be another major step in her career. She said that for all new markets, the market incubation period will always exist. I only hope that the market can fully consider the difficulties of entering the merchants and give more stand by.
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