LED bulbs are new energy-saving lamps that replace traditional incandescent bulbs. LED bulbs used in current lighting are made of high-power LED chips. In order to prevent glare problems, the shells are usually made of frosted glass or acrylic. It can be driven directly from the mains, most products have a wide voltage input and can be input from AC85~269V. The LED bulb uses the existing interface method, namely screw and socket (E26\E27\E14\B22, etc.), and even mimics the shape of the incandescent bulb in order to conform to people's usage habits.
Based on the principle of LED unidirectional illumination, the designer made changes in the structure of the luminaire so that the light distribution curve of the LED bulb basically converges with the point source of the incandescent lamp. LED lamp-based lighting structure is relatively complex with incandescent lamps. It is basically divided into light source, driving circuit and heat sink. These parts can work together to create low-energy, long-life, high-efficiency and environmentally friendly LED bulbs. Light products. Therefore, LED lighting products are still high-tech lighting products with high technical content.
As we all know, incandescent lamps are gradually withdrawing from the market, and sales of energy-saving lamps are also shrinking. The widespread use of LED bulbs has become a trend. However, due to the long-term influence of traditional lamps on consumers' habits, LED bulbs that follow the structure and interface of incandescent lamps have emerged.
It is understood that the price difference between LED lights and energy-saving lamps is rapidly narrowing. Compared with traditional light sources, LED lamps have the advantages of low energy consumption and long service life, but their high price has become an important reason for hindering the explosion of LED lamps. However, in the past two years, the cost of LED chips and packaging has dropped significantly, and the price of LED lights has also dropped significantly.
2014 became the year of LED bulb development
At a time when LEDs have not yet emerged, the light source market is the same as energy-saving lamps and incandescent lamps. With the rise of LEDs, the light source market has launched a situation of hegemony. In 2014, the incandescent lamps gradually eliminated, and the sales of energy-saving lamps shrank, making LED bulbs become the darling of the business.
According to statistics, the sales of LED bulbs in Taiyuan market are more than twice that of energy-saving lamps and incandescent lamps, and they have fully occupied the market share of light source. Taiyuan, one of the largest wholesalers of light source products, said that the general manager of Taiyuan Taitong Lighting Co., Ltd. In 2013, we also divided the market with energy-saving lamps and LED bulbs. In 2014, the sales volume of energy-saving lamps declined in an all-round way. The sales volume of LED bulbs increased in an all-round way. The main reason was the innovation of LED bulb technology. The decline in price led to the market share of energy-saving lamps. There are also fewer people, and the people have a kind of follow-up status, no matter how much they know about LEDs, they come in to buy LED products, which also leads to the sales direction of the merchants fully converted into LED battlefields.
"Now my store basically does not sell energy-saving lamps. All of them are mainly LED bulbs. This year, there are tens of thousands of bulbs in stock, and dozens of them are sold out every day." Road.
The price war is in full swing. Merchants don’t make money to earn money.
The LED bulb market is currently the market for the most bloody cut throat in LED lighting. In the fierce competition, in order to seize the customers, whether it is the upstream manufacturers or the mid-stream operation center, and then the downstream dealers, they all work on the price of LED bulbs, which also leads to the fact that there are basically no market for energy-saving lamps with small wattage.
In the Taiyuan market, some 3W LED bulbs without brand base are even as low as one yuan, and the market for energy-saving lamps is directly blocked. LED bulbs are a reliable product, and merchants want to increase sales. They all compete on the price side, which also causes many merchants who operate LED bulbs to make money and earn money. This situation will gradually lead to the reverse development of the market.
Some merchants of brand wholesales report that the current LED bulb market in Taiyuan is still quite chaotic. In particular, consumers do not understand the brand and blindly pay attention to the price, which leads to the irrationality of the price.
LED bulbs have emerged as a trend of price cuts. In addition to market competition factors, the reduction of factory material procurement costs is also a key.
For a long time, the prices of light sources, power supplies, and heat-dissipating components used in LED bulbs have continued to decline, and the material cost of LED bulbs has also been reduced to some extent.
Choosing a premium brand is critical to dealers
At present, the author visited the Taiyuan lighting market to see that each merchant is more or less operating LED bulb products, but for the merchants, what kind of brand will become the second NVC, the second Op is still not known. At present, the brands to be co-operated must be well-known in the traditional lighting era, with strong backing support.
Wu Renjie, general manager of Shanxi Xuelaite Operation Center, told the author: “It is just an opportunity and a challenge for us to catch up with the LED era. Fortunately, I chose a good brand.â€
Wu Renjie further introduced: "Since 2013, Snowlight Lighting has been done. Many people have reflected that the price of Shell is high, but I personally think that a good product is not measured by price. It takes time to prove it. In the current market, miscellaneous products are sure to sell well, but the quality is not guaranteed, there is no guarantee after sale, and it will cause a lot of trouble for yourself in the future. The products made by ourselves are first guaranteed to be responsible to the customers. So far, the snowlet bulbs are retailed and There is almost no return for the project. This year, the Snowlet bulb is also downgraded. The snowlet bulb has won the hearts of the people. The main reason is that the snow wattage is more than 3000K or 5000K. It is very suitable for people's eyes. Others don't say that the daily volume of bulbs is quite impressive. This also proves the importance of choosing a quality brand for dealers."
LED bulbs are widely used, and wattage specifications are increasing.
According to the author's market visit, LED bulbs have become an indispensable product for everyone, and have become the largest LED light source, and LED bulbs have a wide range of uses.
Taiyuan Huaxing Lighting General Manager Shuai Weixue said that the widespread use of LED bulbs has also led to a sharp increase in sales of products. Small-wattage energy-saving lamps have been basically replaced by LED bulbs. Bulbs like 3W 5W 7W 9W are widely used. Inside the downlight, and now low-voltage lights, European lights, Yuba, street lights are also widely used LED bulbs, but currently the largest volume on the market is 3W 5W 7W bulbs.
Shuai Weixue also said that the market space of LED bulbs will become larger and larger. It is understood that with the maturity of technology, the specifications of LED bulbs are gradually increasing. At present, there are more than 30W bulbs on the market.
Shuai Weixue also said that it is believed that in the near future, LED bulbs will also be introduced with white-heat-converted bulbs, and the spring of LED bulbs has come.
According to the author's visit to the survey for many days, LED bulbs have become the main product of the light source, the market of incandescent lamps and energy-saving lamps will continue to shrink, and the period of LED bulbs has already come.
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