[Source: High-tech LED 's " LED Good Products" magazine February issue ]
Careful readers should have noticed that the magazine has officially changed its name to "High-tech LED Good Products" in the first phase of 2013. The magazine not only made major adjustments in the content, but also changed the style of the article.
Let Xiaobian boldly define what LEDs are good products: "Good products" are first of all technically creative and fill the gaps in the market.
This is probably quite difficult for many LED companies. Every time Xiaobian sees a patent cross-licensing between a certain foreign company, but there is no share of domestic enterprises, I feel very sorry.
From the small series to visit the market, foreign LED manufacturers have brought their latest technology to China to seize the market, and domestic manufacturers have made their own efforts on the road of “replacement†of imports. But after all, "domestic goods" has just launched the market, so many products in the overall performance and foreign high-end products have a certain gap.
As a key part of evaluating the maturity of an industry, equipment from the most difficult MOCVD to sapphire crystal furnace, cutting and polishing equipment to packaging, testing equipment and automatic LED lighting production lines, domestic companies have actually been involved, among which Many companies have already made products that can replace imported equipment. However, "good products" is only a prerequisite for companies to seize market share. It is also important to use a wide range, simple to use, and affordable prices. Xiaobian has visited many companies, their products are not bad, but the scope of use is too narrow. I remember that a company wants us to help promote a new type of material, but it is only suitable for use in places with very large temperature differences. Even in such a cold place as Heilongjiang, this product is basically the same in performance as ordinary products. Xiao Bian believes that this material can almost certainly not be suitable for the Chinese market, so it is common sense to sell it.
In addition, "good products" also require good sales strategies and channels. Recently, Xiaobian visited some foreign manufacturers, their products are very practical, but the price is too high. Just entering the Chinese market, it is not clear to anyone who sells it, whether it is selling it or looking for a partner to push it together. These "foreigners" have no bottom in their hearts. Not to mention which are competitors, which target customers use more, what kind of products customers really need.
Xiaobian recently read a piece of news. There are British couples Emma and Dylan Smith who eat fast food for three meals a day, weighing to kilograms and 108 kilograms respectively. Later, the couple successfully returned to 70 kg and 63.5 kg by farewell to fast food and exercise. In addition to their own perseverance, weight loss success is also suitable for their own way to lose weight. Many LED manufacturers can't find a suitable market positioning and sales strategy after launching their own products. After a while, the results can be imagined.
In fact, at present, some parts of the domestic LED industry have already had a "dead loop". The government's subsidies and tenders are generally biased towards large-scale, well-funded listed companies, and most SMEs only "eat the rest." In the current situation where LED lighting is not yet popular, government subsidies are likely to be the last straw for companies to make a living, but it is not easy for small and medium-sized enterprises to take it.
The e-sister and indecent video are full of our eyes. Whether the collapse of the bridge in Henan is the quality of the fireworks or the bridge itself is still being debated, but the deep-seated problems reflected in it are worthy of our investigation. LED companies are the same, products do not open the market, the bosses should also explore the reasons from a deeper level. People can't change people, and products can't be improved. If you always complain that the government has not subsidized, the national policy is not tilted, and the standard has not been introduced, it is a waste of time.
"High-tech LED Good Products" is here to collect good products from all over the world. Welcome to recommend or recommend. Our team of journalists is willing to help you promote the products on the basis of market research. We also hope that when we ask you about the use of the products, everyone will be enlightened.
Xiaobian is here to give everyone a good old age: I wish you all technical engineers, agents, buyers, Happy New Year!
Unfinished
For more information, please refer to the February issue of Gaogong LED 's " LED Good Products" magazine.
Careful readers should have noticed that the magazine has officially changed its name to "High-tech LED Good Products" in the first phase of 2013. The magazine not only made major adjustments in the content, but also changed the style of the article.
Let Xiaobian boldly define what LEDs are good products: "Good products" are first of all technically creative and fill the gaps in the market.
This is probably quite difficult for many LED companies. Every time Xiaobian sees a patent cross-licensing between a certain foreign company, but there is no share of domestic enterprises, I feel very sorry.
From the small series to visit the market, foreign LED manufacturers have brought their latest technology to China to seize the market, and domestic manufacturers have made their own efforts on the road of “replacement†of imports. But after all, "domestic goods" has just launched the market, so many products in the overall performance and foreign high-end products have a certain gap.
As a key part of evaluating the maturity of an industry, equipment from the most difficult MOCVD to sapphire crystal furnace, cutting and polishing equipment to packaging, testing equipment and automatic LED lighting production lines, domestic companies have actually been involved, among which Many companies have already made products that can replace imported equipment. However, "good products" is only a prerequisite for companies to seize market share. It is also important to use a wide range, simple to use, and affordable prices. Xiaobian has visited many companies, their products are not bad, but the scope of use is too narrow. I remember that a company wants us to help promote a new type of material, but it is only suitable for use in places with very large temperature differences. Even in such a cold place as Heilongjiang, this product is basically the same in performance as ordinary products. Xiao Bian believes that this material can almost certainly not be suitable for the Chinese market, so it is common sense to sell it.
In addition, "good products" also require good sales strategies and channels. Recently, Xiaobian visited some foreign manufacturers, their products are very practical, but the price is too high. Just entering the Chinese market, it is not clear to anyone who sells it, whether it is selling it or looking for a partner to push it together. These "foreigners" have no bottom in their hearts. Not to mention which are competitors, which target customers use more, what kind of products customers really need.
Xiaobian recently read a piece of news. There are British couples Emma and Dylan Smith who eat fast food for three meals a day, weighing to kilograms and 108 kilograms respectively. Later, the couple successfully returned to 70 kg and 63.5 kg by farewell to fast food and exercise. In addition to their own perseverance, weight loss success is also suitable for their own way to lose weight. Many LED manufacturers can't find a suitable market positioning and sales strategy after launching their own products. After a while, the results can be imagined.
In fact, at present, some parts of the domestic LED industry have already had a "dead loop". The government's subsidies and tenders are generally biased towards large-scale, well-funded listed companies, and most SMEs only "eat the rest." In the current situation where LED lighting is not yet popular, government subsidies are likely to be the last straw for companies to make a living, but it is not easy for small and medium-sized enterprises to take it.
The e-sister and indecent video are full of our eyes. Whether the collapse of the bridge in Henan is the quality of the fireworks or the bridge itself is still being debated, but the deep-seated problems reflected in it are worthy of our investigation. LED companies are the same, products do not open the market, the bosses should also explore the reasons from a deeper level. People can't change people, and products can't be improved. If you always complain that the government has not subsidized, the national policy is not tilted, and the standard has not been introduced, it is a waste of time.
"High-tech LED Good Products" is here to collect good products from all over the world. Welcome to recommend or recommend. Our team of journalists is willing to help you promote the products on the basis of market research. We also hope that when we ask you about the use of the products, everyone will be enlightened.
Xiaobian is here to give everyone a good old age: I wish you all technical engineers, agents, buyers, Happy New Year!
Unfinished
For more information, please refer to the February issue of Gaogong LED 's " LED Good Products" magazine.
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