In this era of “get the world out of the channel”, the LED lighting industry must achieve rapid development. To achieve greater size and strength, LED lighting companies must expand their channels. Just as blood vessels are channels of human metabolism, channels are the river of life that companies successfully fight in market competition. The smooth flow of rivers has greatly affected the success or failure of companies. With the continuous innovation and development of technology, LED lighting products are more and more widely used, LED lighting industry has shown a steady growth, and channel construction has become more urgent. Especially in China, where there is vast territory and vast territory and where there are many regions, channels mean local experiences. Whoever has mastered the channels will master the market.

LED Lighting Market Opportunity Eruption Following the successive launch of the “Ten Cities, Ten Thousand Miles” project, the government has announced the road map to phase out incandescent lamps and fully supports the development of energy saving and environmental protection industries such as LED. As a new light source, LED has the advantages of low power consumption, long life, no pollution, no flicker, etc., which makes it stand out among many light sources and become the new darling of the lighting field. With the gradual maturity of LED lighting technology, LED lighting products are more and more widely used, and the huge potential in the development of LED lighting industry has begun to erupt.

According to China National Semiconductor Lighting Engineering Research and Industry Alliance (CSA) data show that in 2011 the total size of China's LED industry reached 156 billion yuan, an increase of 30%. It is estimated that by 2015, semiconductor lighting will account for 30% of the general lighting market, and the semiconductor lighting industry will reach 500 billion yuan, and the export will reach 30 billion US dollars.

The LED lighting cakes are tempting and the market prospects are good, bringing in various capitals and starting to flock into the LED lighting field. With the spiral effect brought about by technological progress and policy promotion, the cost of LED lighting has been continuously reduced, and the cost performance has been effectively improved. LED lighting applications will usher in a market explosion.

The huge market scale and mature industrial base of LED lighting have laid the foundation for the development of China's LED lighting industry. In the face of tremendous development opportunities, diligent superior LED lighting companies successively convened dealer conferences in 2011 to start warming up the channels for comprehensive distribution.

The industry generally believes that 2012 will be the most critical year for the development of LED lighting, LED lighting industry will maintain rapid growth, LED lighting will gradually realize the transition from government-led to market-led transition, with funds, scale, technology, brand and Enterprises with market channels have become the main body of industrial integration. At the same time, the terminal engineering and distribution market has also begun to enter the era of application because of the rapid development momentum of LED lighting, opening the prelude to the domestic LED lighting channel reform.

LED lighting "LEDs do today, it is not difficult to accumulate some products. The hardest thing is how to sell them now." If a good product does not have a matching channel model to promote sales, it is easy to sink into the sea. . If companies want to win a spot in the LED market, they must strengthen LED channel construction.

With the growing popularity of LED lighting, the market channels for the products are crucial. At present, China's professional management of LED lighting manufacturers up to a few thousand, but in terms of the end market, there are only a few businesses specializing in LED products. The marketing of LED lighting to the “channels” has never been so urgent as it is today. Even LED leading companies have not dared to take any light on the issue of channel.

In recent years, domestic traditional lighting companies rely on their own channel advantages to gradually infiltrate LED lighting, but the pace is still cautious. At the same time, due to the high price of rare earths and the rise in the manufacturing costs of fluorescent lamps, LED's price gap has been shortened.

With the vigorous promotion of the government and enterprises, LED lighting is widely used and gradually accepted by the market. The advent of the LED lighting era is an inevitable trend for the continuous development of the LED market.

At present, it is a good time for LED channel construction. If the construction of the channel is late, it will lose the opportunity to seize the market. When LED lighting products are accepted by most consumers, it is too late to enter the channel construction at that time. In this sense, whoever can master the channels will be able to grasp the initiative of future competition.

To build channels, we must first sharpen its tools. “If a worker wants to do something good, he must first sharpen his tools.” To strengthen the construction of LED channels, companies must first improve their internal skills, have a complete product line and an operable brand system in order to facilitate Promote and build trust in the market. At the same time, companies must do a good job of service, establish a professional sales service team and provide adequate financial support, especially the current LED lighting market is still in the incubation period, the sales channels do not have a complete reference experience, after-sales products than traditional lighting Need more effort.

LED semiconductor lighting is not yet a large number of applications, in addition to the price, the big problem lies in its stability. We have a nationally accredited laboratories and more than 160 inspection equipments. The products must pass the rigorous inspection to ensure that the quality of the products is very stable. In addition, the existing products cover 6 major categories, including light source appliances, commercial lighting, office lighting, decorative lighting, home lighting, and industrial lighting. There are a total of more than 500 models in 28 series, which can meet the needs of all kinds of customers. , And can provide consumers with "LED lighting integrated solutions."

Currently, the LED lighting market is relatively confusing. Most companies in the lighting industry are guilty of LED. The barriers to entry downstream of the industry are low. Many LED manufacturers are assembling and selling, and the price of the LED lighting is impacting the market. . LED lighting products are mixed, and consumers often do not recognize the pros and cons of the product.

It is advisable to look at the amount of things. China's LED lighting industry is in a new round of construction of marketing channels. This change will have a huge impact on manufacturers, distributors and sales terminals. As far-sighted investors, companies that are ahead of the curve and invest in advance will take the initiative and become the minority to share this piece of cake.

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Wahaha Revelation of the Channel Cube In 1991, Wahaha Fruit Milk became famous. Wahaha became a member of the Hundred Million Club. Afterwards, it was slicing across the country. It managed to divide films. In 1994, Wahaha’s sales exceeded 700 million yuan. To make outlets denser, Wahaha promoted the well-known joint sales agency and conducted in-depth distribution of the blank market. In 1995, the sales reached 800 million yuan, and it rose to 1 billion yuan through its pure water product. Then it relied on Coke, plus the county channel. Shen, all the way through, Wahaha sales exceeded 10 billion yuan in 2003. In 2004, Wahaha tilted its channel resources towards the terminal, making terminal outlets denser and the market sinking from the county level to the township level. It took only five years to reach sales of 50 billion yuan by 2009.

In the history of the development of Wahaha, every time the channel changes, its business has doubled or even doubled. Before each channel change, Wahaha will actively prepare to expand production capacity, increase recruitment and training of personnel, upgrade internal information management systems, adjust channel-level profit and price system, and speed up the development of new products, and these tasks are precisely the channels The key to change.