Since Sony introduced OLED TV A1E at the beginning of CES, whether it gave OLED TV camp a booster, and even someone shouted that Sony let OLED TV spring come, which will greatly promote the popularity of OLED TV.
So when Sony OLED entered the domestic market has become the focus of attention in the industry. However, Sony does not care about everyone's expectations of him. Today, Sony held this year's spring new television conference in Shanghai. The widely expected OLED TV did not make its debut in China. This season's new main product is still the traditional LCD TV, leaving many people who are looking forward to the OLED TV group a little bit lost.
According to analysts in the industry, the reason why Sony did not pay much attention at the moment was that it was time to crack down on domestically listed OLED TVs, mainly because of the uncertainty about the performance of OLED TVs in the domestic market. Statistics from Zhongyikang show that in 2016, the total sales volume of OLED TVs in the domestic market was only about 41,000 units. We must know that LG and other brands were eager to savor this last year.
In China, Yikang expects to have only 180,000 OLED TVs this year, although it is several times faster than last year's 40,000. However, compared to the tens of millions of color TVs, this amount is somewhat “unsightfulâ€. And this year there are LG, Skyworth, Konka, Philips and other brands of competition. Although Sony is not inferior to these brands in terms of quality, Sony's home prices may be far higher than these brands. In the market is not big, but also face and most big-name rush to eat, Sony naturally will not easily enter.
In addition, Sony had just launched the so-called "best" LCD TV Z9D series in the past summer. This year happens to be a period for domestic high-end users. If high-end OLED TVs are launched now, this is not the right hand for the left hand. Naturally it will affect With the sale of Z9D TV, in the face of such a market situation, Sony will delay the progress of launching OLED TVs in China.
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