Affected by rising raw material costs and real estate market regulation, the overall consumer market of color TVs is still in a period of slow growth. According to a report released recently by Ovid Cloud Network, in the first quarter of this year, the domestic color TV market was unspeakably optimistic, with retail sales of 11.79 million units, down 5.2% year-on-year. Against this backdrop, the color TV industry has made technology upgrades a key breakthrough in its development.
In particular, Quantum Dot Technology, which is promoted by giants such as Samsung, Hisense, and TCL, is expected to become the key to promoting the transformation and upgrading of the industry and stimulating market expansion.
Mature technology can be produced
Since its debut in the 1970s, quantum dot technology has received extensive attention and in-depth research from the scientific community. The industrial process has also been accelerating. It has been widely used in the biomedical field and lighting field, especially in the display field. It is considered to be a revolutionary step beyond the ceiling of LED technology.
Recently, the detection data of Samsung and other quantum dot TVs issued by Saixi Laboratory of China Electronics Standardization Institute showed that QD TVs have traditional LCDs in terms of peak brightness, white field brightness, black brightness, dynamic contrast, NTSC color gamut, etc. Television has considerable advantages. In terms of expressiveness, quantum dots can compete with OLEDs that are also competitors of "next generation display technology."
It is understood that, at present, QDs have been fully upgraded in various dimensions such as color gamut coverage, color control accuracy, and red, green and blue color purity. In the field of display, the use of quantum dot materials in backlights has four unique advantages:
1. Relative to OLEDs, mature inorganic materials are used, and their lifespan is longer;
Second, without increasing the thickness of the CF film, the color gamut of the LCD is increased by 38% and the color gamut is wider.
Third, the corresponding spectral peaks of the three primary colors of red, green, and blue are clear, with no overlap, and the colors are more pure;
Fourth, quantum dot display materials can significantly increase the brightness of the LCD, higher brightness, and save energy.
Take Samsung as an example, its QLED sub-dot TVs have "bright, long, wide" characteristics, and can display peak brightness of up to 1,500-2,000 nits, which is 6 times that of ordinary TVs and 3 times that of WOLEDs. Samsung QLED TV can restore 100% color rendering volume and accurately represent the color space of DCI-P3. It can restore all colors at any brightness level, providing ultra-high color gamut coverage.
Performance is comparable, service life and stability have become the main advantages of QDs relative to OLEDs. Quantum dots are not afraid of light and heat because they are inorganic crystals, while luminescent materials in organic light-emitting diodes (OLEDs) are organic molecules. Stability problems remain. Need to be solved. In addition, from the point of view of the products being brought to the market and satisfying a greater number of purchase demands, quantum dots are also more advantageous. After all, the yield of OLEDs is still a constraint on the production capacity of the products.
The analysis agency's forecasting data also supports the above argument from the side: NPD Display Search predicts that the annual growth rate of quantum dot TVs in the Chinese market will reach 100%, which is expected to increase from 600,000 units in 2016 to 1.2 million units in 2017. At the same time, it will increase from 3 million units to 6 million units worldwide. In contrast, the data forecasts that in 2017, global shipments of OLED panels will only reach about 1.5 million units.
Giant leader leads together
The birth and application of technology is relatively easy, but the market promotion of technology will be more difficult because the process needs the coordination of the entire industry chain. Earlier, the dispute between LCD and plasma in the color TV field was precisely Can explain this problem.
While the market position of plasma still prevailed, a few TV players who mastered plasma manufacturing technology did not use large-scale production to establish greater scale and cost advantages, but monopolized plasma technology and upstream panel resources. The entire industry The lack of open chain sharing, resulting in high production costs, to the liquid crystal team to catch up with the opportunity.
In contrast, after 2000, Samsung and other members of the liquid crystal display camp began to speed up the layout, LCD panel technology is also relatively open. Many advanced LCD panel production lines have settled in the Asia-Pacific region one after another. Sufficient supply of goods will supply the camps. expand. Driven by the huge market demand, LCD technology has also made progress, which eventually became the mainstream of the market.
The current state of the quantum dot camp is quite similar to the LCD at the time:
First, the participation of industrial giants. Leading brands such as Samsung, TCL, and Hisense are all located in the first echelon of the color TV market, and the overall strength is strong. Among them, Samsung unwaveringly pursues the quantum dot TV technology route and uses quantum dot TV as its main product. Samsung QLED light quality sub-destination TV has become a Samsung Quantum TV with a bright and clear picture, timeless colors, and a wide range of natural color gamut. It also incorporates the Q style of the innovative lifestyle and the Q intelligence that breaks through human-computer interaction. Benefit the sword in the consumer market. In the industrial chain, Samsung invested in Nanosys, a German company with 300 patents on quantum dots, and QD Vision, an American quantum dot company.
The boost from the giants is more likely to lead the industry. For example, after Samsung's first curved surface screen was widely recognized by the market, the curved surface camp gradually expanded. According to the report from Beijing Zhongyikang, in 2016, more than 20 consumer electronics brands launched more than 155 curved surface products.
Second, the industry chain is in good condition. It is understood that there are three major sub-point material manufacturers in the world - British Nanoco, American Nanosys, and American QDVision (acquired by Samsung), among which Nanosys holds more than 300 patents related to quantum dot display, while domestic panel companies On the other hand, BOE, Huaxing Optoelectronics, and Longteng Optoelectronics all have R&D and production of quantum dot technology.
Again, the Quantum Dot camp maintains an open and cooperative attitude. At the recent International Quantum Dot Display Industry Forum, experts and scholars in the field of quantum dot display industry at home and abroad, as well as manufacturing companies and channel distributors reached consensus on the future development of quantum dot technology and set up strategic partners to jointly promote the development of the quantum dot display technology industry. Develop and reconstruct the new industrial order of quantum dots.
Finally, there is huge room for development. Although QDs are quite mature relative to other technologies, they still have a lot of room for development, which ensures the lasting vitality of technology. It is understood that quantum dot display technology is mainly divided into two stages of photoluminescence and electroluminescence. Currently, Samsung and other companies have already achieved the landing of photoluminescent products, while the second stage of electroluminescence is considered to be the most likely. It is the "next-generation display technology."
Cost-effective and easy to accept
After passing through the technical R&D and industrial winds, QDs still have to go through a further test of market selection. The first thing they have to face is the "replacement wave" that the stock market is embarking on. With the trend of large-screen high-end products, Cost-effective, no doubt will be a powerful snuggle of quantum dots.
The existing cost-effectiveness of quantum dots is mainly reflected in the following three aspects:
Cost of production. Due to similar processes, quantum dot screens inherit the low-cost features of LCDs. At the same time, the cost of quantum dot filter layers is not high. In contrast, although the cost of OLED panels is declining with the development of technology, due to its complicated process and low yield, it is still about 20% more expensive than LCD.
Service life. OLED technology because its material is organic material, the panel blue sub-pixel life is limited, in the use of a period of time is prone to "burning" phenomenon, there is still a short life, easy to aging and other natural weaknesses. With inorganic materials as quantum dots, the lifetime of the corresponding color TV products can reach up to 60,000 hours. In addition, combined with its long service life, the stability of quantum dots has a better guarantee at this stage.
Channel empowerment. At the recent conference of the International Quantum Dot Display Industry Forum, GOME, Suning, Jingdong, Tmall, Wuxing, Zhongbai, Tangbai and other channel companies signed on-site contracts with quantum dot TV manufacturers to promote the popularization of quantum dot TV consumption. Among them, Samsung and other brands and channel merchants signed an amount of 10 billion yuan this year.
Display technology innovation to promote the upgrading of the color TV industry has become a consensus in the industry, and the new “contributing†situation is gradually emerging. However, for now, the maturity of technology, industry synergy, and market recognition will undoubtedly make quantum dot products the first to ignite the market in the process of promoting industry growth.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
In particular, Quantum Dot Technology, which is promoted by giants such as Samsung, Hisense, and TCL, is expected to become the key to promoting the transformation and upgrading of the industry and stimulating market expansion.
Mature technology can be produced
Since its debut in the 1970s, quantum dot technology has received extensive attention and in-depth research from the scientific community. The industrial process has also been accelerating. It has been widely used in the biomedical field and lighting field, especially in the display field. It is considered to be a revolutionary step beyond the ceiling of LED technology.
Recently, the detection data of Samsung and other quantum dot TVs issued by Saixi Laboratory of China Electronics Standardization Institute showed that QD TVs have traditional LCDs in terms of peak brightness, white field brightness, black brightness, dynamic contrast, NTSC color gamut, etc. Television has considerable advantages. In terms of expressiveness, quantum dots can compete with OLEDs that are also competitors of "next generation display technology."
It is understood that, at present, QDs have been fully upgraded in various dimensions such as color gamut coverage, color control accuracy, and red, green and blue color purity. In the field of display, the use of quantum dot materials in backlights has four unique advantages:
1. Relative to OLEDs, mature inorganic materials are used, and their lifespan is longer;
Second, without increasing the thickness of the CF film, the color gamut of the LCD is increased by 38% and the color gamut is wider.
Third, the corresponding spectral peaks of the three primary colors of red, green, and blue are clear, with no overlap, and the colors are more pure;
Fourth, quantum dot display materials can significantly increase the brightness of the LCD, higher brightness, and save energy.
Take Samsung as an example, its QLED sub-dot TVs have "bright, long, wide" characteristics, and can display peak brightness of up to 1,500-2,000 nits, which is 6 times that of ordinary TVs and 3 times that of WOLEDs. Samsung QLED TV can restore 100% color rendering volume and accurately represent the color space of DCI-P3. It can restore all colors at any brightness level, providing ultra-high color gamut coverage.
Performance is comparable, service life and stability have become the main advantages of QDs relative to OLEDs. Quantum dots are not afraid of light and heat because they are inorganic crystals, while luminescent materials in organic light-emitting diodes (OLEDs) are organic molecules. Stability problems remain. Need to be solved. In addition, from the point of view of the products being brought to the market and satisfying a greater number of purchase demands, quantum dots are also more advantageous. After all, the yield of OLEDs is still a constraint on the production capacity of the products.
The analysis agency's forecasting data also supports the above argument from the side: NPD Display Search predicts that the annual growth rate of quantum dot TVs in the Chinese market will reach 100%, which is expected to increase from 600,000 units in 2016 to 1.2 million units in 2017. At the same time, it will increase from 3 million units to 6 million units worldwide. In contrast, the data forecasts that in 2017, global shipments of OLED panels will only reach about 1.5 million units.
Giant leader leads together
The birth and application of technology is relatively easy, but the market promotion of technology will be more difficult because the process needs the coordination of the entire industry chain. Earlier, the dispute between LCD and plasma in the color TV field was precisely Can explain this problem.
While the market position of plasma still prevailed, a few TV players who mastered plasma manufacturing technology did not use large-scale production to establish greater scale and cost advantages, but monopolized plasma technology and upstream panel resources. The entire industry The lack of open chain sharing, resulting in high production costs, to the liquid crystal team to catch up with the opportunity.
In contrast, after 2000, Samsung and other members of the liquid crystal display camp began to speed up the layout, LCD panel technology is also relatively open. Many advanced LCD panel production lines have settled in the Asia-Pacific region one after another. Sufficient supply of goods will supply the camps. expand. Driven by the huge market demand, LCD technology has also made progress, which eventually became the mainstream of the market.
The current state of the quantum dot camp is quite similar to the LCD at the time:
First, the participation of industrial giants. Leading brands such as Samsung, TCL, and Hisense are all located in the first echelon of the color TV market, and the overall strength is strong. Among them, Samsung unwaveringly pursues the quantum dot TV technology route and uses quantum dot TV as its main product. Samsung QLED light quality sub-destination TV has become a Samsung Quantum TV with a bright and clear picture, timeless colors, and a wide range of natural color gamut. It also incorporates the Q style of the innovative lifestyle and the Q intelligence that breaks through human-computer interaction. Benefit the sword in the consumer market. In the industrial chain, Samsung invested in Nanosys, a German company with 300 patents on quantum dots, and QD Vision, an American quantum dot company.
The boost from the giants is more likely to lead the industry. For example, after Samsung's first curved surface screen was widely recognized by the market, the curved surface camp gradually expanded. According to the report from Beijing Zhongyikang, in 2016, more than 20 consumer electronics brands launched more than 155 curved surface products.
Second, the industry chain is in good condition. It is understood that there are three major sub-point material manufacturers in the world - British Nanoco, American Nanosys, and American QDVision (acquired by Samsung), among which Nanosys holds more than 300 patents related to quantum dot display, while domestic panel companies On the other hand, BOE, Huaxing Optoelectronics, and Longteng Optoelectronics all have R&D and production of quantum dot technology.
Again, the Quantum Dot camp maintains an open and cooperative attitude. At the recent International Quantum Dot Display Industry Forum, experts and scholars in the field of quantum dot display industry at home and abroad, as well as manufacturing companies and channel distributors reached consensus on the future development of quantum dot technology and set up strategic partners to jointly promote the development of the quantum dot display technology industry. Develop and reconstruct the new industrial order of quantum dots.
Finally, there is huge room for development. Although QDs are quite mature relative to other technologies, they still have a lot of room for development, which ensures the lasting vitality of technology. It is understood that quantum dot display technology is mainly divided into two stages of photoluminescence and electroluminescence. Currently, Samsung and other companies have already achieved the landing of photoluminescent products, while the second stage of electroluminescence is considered to be the most likely. It is the "next-generation display technology."
Cost-effective and easy to accept
After passing through the technical R&D and industrial winds, QDs still have to go through a further test of market selection. The first thing they have to face is the "replacement wave" that the stock market is embarking on. With the trend of large-screen high-end products, Cost-effective, no doubt will be a powerful snuggle of quantum dots.
The existing cost-effectiveness of quantum dots is mainly reflected in the following three aspects:
Cost of production. Due to similar processes, quantum dot screens inherit the low-cost features of LCDs. At the same time, the cost of quantum dot filter layers is not high. In contrast, although the cost of OLED panels is declining with the development of technology, due to its complicated process and low yield, it is still about 20% more expensive than LCD.
Service life. OLED technology because its material is organic material, the panel blue sub-pixel life is limited, in the use of a period of time is prone to "burning" phenomenon, there is still a short life, easy to aging and other natural weaknesses. With inorganic materials as quantum dots, the lifetime of the corresponding color TV products can reach up to 60,000 hours. In addition, combined with its long service life, the stability of quantum dots has a better guarantee at this stage.
Channel empowerment. At the recent conference of the International Quantum Dot Display Industry Forum, GOME, Suning, Jingdong, Tmall, Wuxing, Zhongbai, Tangbai and other channel companies signed on-site contracts with quantum dot TV manufacturers to promote the popularization of quantum dot TV consumption. Among them, Samsung and other brands and channel merchants signed an amount of 10 billion yuan this year.
Display technology innovation to promote the upgrading of the color TV industry has become a consensus in the industry, and the new “contributing†situation is gradually emerging. However, for now, the maturity of technology, industry synergy, and market recognition will undoubtedly make quantum dot products the first to ignite the market in the process of promoting industry growth.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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