"Low-carbon" concept accompanied by LED TV plot market breakout
The start of 2010, including the strong rise of Sanan Optoelectronics and Silan Micro's stock price for several consecutive days, made the LED industry become a hot topic in the market. As of January 8th, in the past month, Sanan Optoelectronics, the two giants of LED, has increased by more than 70%, and Shilan Micro has also increased by about 60%, while LED-related companies such as Dehao Runda, Tongfang, and Dazu Laser The stock price increase is also above 20%.
"The large and medium-sized display backlights will promote the rapid growth of the LED industry, and 2010 is only the beginning." Liu Liangru, an analyst in the electronics industry of Industrial Securities, analyzed. In the past year, the sales of LED-backlit LCD TVs have injected a strong boost into the LED industry.
“In 2010, the proportion of high-end LED LCD TVs will increase to 30%.†Yang Dongwen, vice president of Skyworth Group, said in an interview recently; Huang Xinzhong, general manager of Konka Multimedia Marketing Division, also said that Konka’s 6.5 million LCD TVs this year Of the sales targets, 30% will be LED TVs.
LED industry potential broke out
Unlike LCD panels, the main application areas of LEDs (LEDs) are still concentrated on small screen backlights such as mobile phones, and other applications of LEDs such as high-end medium and large-size LCD screens and LED lighting have not yet become mainstream. However, this status quo is currently being improved.
“2010 will be a year of big turning point in the industry.†Cheng Bing, an analyst at Guojin Securities, said that for enterprises in the LED industry, the turning point in 2010 is not only reflected in the rising economy, but in the face of many companies facing the previous products. The decline in prices and the lowering of corporate profitability can only be achieved through product innovation.
In fact, as early as the first half of 2009, along with the sharp adjustment of the price of LED backlight modules, Samsung giants such as Samsung and LG took the lead in launching LED TVs in the Chinese market. In September last year, other LCD TV brands, including Skyworth and Hisense, also began to launch their own LED LCD TVs.
At present, Skyworth, Hisense, Konka, Tongfang, etc. have already laid out LED TVs. The sales of LED-backlit LCD TVs have made the industry's demand for LED TV market in 2010 more promising. Some analysts pointed out that along with this year's domestic The scale of the LED TV market will benefit the local LED chip manufacturers.
However, by visiting Guangzhou Suning, Gome and other appliance stores, the price of LED TVs is still relatively high, about twice that of ordinary LCDs. According to the general rule of the consumer electronics industry, when the price of an alternative product reaches 1.3 to 1.5 times the price of the replaced product, an alternative product such as an LED LCD TV will enter a period of rapid growth. Industry insiders expect that the shipment of LED-backlit LCD TVs will increase from 5 million units in 2009 to 15 million units in 2010, and the demand for LED chips for LCD TVs will be 30 billion units.
Public color TV companies compete
"The LED sector companies are few and there are actual performance support, making the current LED sector a target for many organizations." Securities analysts said. In fact, as one of the global economic development themes, the prospects for a low-carbon economy are undoubtedly quite broad, and LEDs fit this theme.
During the period, as a domestic brand manufacturer, LED TV has become the "tool" for Skyworth's 2010 tablet market. According to Skyworth's goal of 6.5 million domestic LCD TVs in 2010, it will be converted by 30%. Skyworth LED in 2010. LCD TV shipments will be fixed at 2 million units.
“Obviously, the most realistic way to achieve energy-saving goals is to promote LED technology. Obviously, China’s color TV companies should also make breakthroughs in this field.†Zhang Xuebin, chairman of Skyworth Group’s board of directors, said that he said Skyworth’s overall industrial layout in the LED field. A preliminary blueprint has been formed. In addition to continuing to expand the proportion of LED LCD TVs, Skyworth's 2010 LED backlight module shipments are expected to exceed 1 million.
In addition to domestic brands, Samsung, LG, Sony, Sharp and other Korean and Japanese color TV companies are also full of enthusiasm for the development of the next LED TV. According to public data, Samsung's LED TV production target will be 10 million units in 2010, accounting for more than 30% of its total; LG will also expand LED TV production to 6 million units; while Sony and Sharp's LED TV production is also higher. It has been improved in previous years and is expected to be 5 million units.
However, some people in the industry are worried that because the domestic LED LCD industry has not yet formed a complete industrial chain, key components such as chips and materials are still easily controlled. Among them, similar to the passive situation of LCD TVs in the early domestic brands, the domestic TV manufacturers that lack LED backlight module control are still relatively passive.
In this regard, Han Qing, vice president of TCL Group and general manager of Multimedia China Business Center, said that the update of display technology is only one of the main development lines of color TV industry. For Chinese color TV enterprises, the integration of color TV products and Internet content is also a domestic color TV enterprise. The way to achieve breakout.
The "tuition fee" of the payment still has to be paid
In the era of CRT TV, domestic color TVs went to the commanding heights of industrial development after a long period of suffering, and became the world's largest CRT TV manufacturing base. Since 2002, after the flat-panel TV entered the Chinese people's field of vision, the domestic color TV manufacturers have also experienced many twists and turns, only half of them have been laid.
Some people say that the upstream field of domestic color TV enterprises is late, at least several years later than Japanese and Korean companies. This sentence is correct, including the 8th generation line of BOE, etc. No matter how domestic companies catch up, Japanese and Korean companies are absolutely impossible. Transfer the most advanced technology and equipment to mainland China. The reason for this is clear, however, after all, Japanese and Korean manufacturers still want to drink the "head soup" of profit.
Nowadays, the LED industry is developing rapidly, and domestic color TV companies are turning their attention to LED TVs. However, it is no exaggeration to say that most of the profits are “delimited†for foreign manufacturers. For domestic color TV manufacturers, The general earning is still "hard money."
Then, do these "hard money" need to be earned. Obviously, for domestic color TV companies, this is not a question of whether or not to earn, but something that has to be done. After all, in the increasingly competitive color TV industry, if Do not fight for the market, leaving only a dead end for color TV companies. From this point of view, the "study fee" of domestic color TV enterprises is not a big deal. Of course, after the "tuition fee", it is necessary to learn, otherwise it is no good.
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