Millet, LeTV, etc. Committed to the launch of smart voice TV

In late March, the Internet TV market began to fluctuate again. Xiaomi, LeTV, TCL and Changhong TV brands jointly released new Internet TVs with voice interaction capabilities, and brought artificial intelligence voice technology to the front desk. At the same time, as the popularity of artificial intelligence voice technology rises, this year's smart home appliance industry may usher in the "artificial intelligence era." Among them, the widespread adoption of voice interactive technology in smart TV terminals has aroused widespread concern in the market. According to the analysis of related experts, from the perspective of the brand quotient, voice interaction still needs to pay attention to practical issues.
New intelligent TV sets broke out in voice interaction in late March. In late March, Xiaomi 4A, LeTV 4G, Changhong CHiQ and TCL's Thunderbird series of smart TVs have appeared one after another. Although each has its own merits, significant features are provided with voice interaction. It seems as if smart TVs have been brought into the “artificial intelligence” era at once, and at the same time heralds the entire smart home appliance market or will set off an upsurge of competition for voice interactive applications.


Almost for a time, there is no voice interaction function, and it has become the standard to measure whether smart home appliances can keep up with the rhythm. However, the China Network Science and Technology reporter found that although the new products introduced between brand owners all have voice interactive functions, their focus is different. For example, LeTV 4 has a voice search function, which can distinguish sound gender, and Changhong CHiQ's voice interaction makes the TV a terminal for smart hardware interconnection, while Xiaomi TV 4A features a user experience card.
Policy-friendly industry ushered in the "artificial intelligence era"
In fact, the promotion of artificial intelligence voice technology from the new smart TV is also related to the external environment. On the macro level, from the development of the intelligent hardware industry, it has long been trapped in the current situation of “internal heat and cold” in the industry. The market is tepid and requires the emergence of subversive smart products; from the perspective of the micro market, software performance More and more homogenized smart TV products can continue to dig into differentiated selling points in order to once again stimulate the consumer market to bring about product increments.
As a result, the application of artificial intelligence voice technology has also been given more missions. However, this requires a premise that: voice interactive application technology needs a certain amount of industry accumulation in order to promote technological innovation between brand owners. Although the voice interaction technology is not new, the mobile phone has long been popularized, but unfortunately, due to user behavior habits and can not overcome the technical difficulties and other reasons, in fact, the function of artificial intelligence voice interaction is not deeply rooted, not smart appliances It is popular.
However, this year has been different. Prior to this, the China Network Science and Technology reporter learned from the official website of the Ministry of Science and Technology that, with the implementation of the National Smart Home Demonstration Project, artificial intelligence was first incorporated into the development plan of emerging industries. Under the government’s promotion, artificial intelligence voice technology With the rapid development, the rapid growth of companies such as HKUST, Going out and Asking, Sogou Voice, etc., has given smart TV brands more room for cooperation and choice.
Liang Zhenpeng, a senior industrial economic observer and home appliance/IT industry analyst, told reporters that real smart home appliances not only realize communication links, but also constantly evolved in the interaction between people and devices, and are ultimately based on interactions. The automatic response and automatic operation of the demand.
Analysts: Will be the next breakthrough in the industry, but the functional and practical needs still need to pay attention. It can be seen that artificial intelligence voice interactive applications will be the smart home appliances to the low-end to high-end, intelligent breakthrough. "Artificial intelligence is the simulation of the information process of people's consciousness and thinking. Artificial intelligence is not human intelligence, but it can think like a human being, and it can also exceed people's intelligence." Liang Zhenpeng said.
But even so, the integration of artificial intelligence voice technology and intelligent hardware still needs to pay attention to many key factors. Liang Zhenpeng believes that the application of artificial intelligence voice technology to intelligent hardware to complete the user's needs must have at least three levels: recognition - interaction - response, and even in the future, through the big data and cloud computing to realize the potential needs of the user to dig.
"Of course, the question that should be paid attention to by the brand developer in developing the voice interaction function is the principle of functional utility, because practicality is the first question to be considered regardless of which hardware product is used." Liang Zhenpeng frankly stated that if a user says a lot, then opening voice quality is not as easy as using a traditional remote control. It will certainly affect the market penetration of artificial intelligence voice. Therefore, when brand companies choose to promote technology, they should first consider The application is simple, convenient, and optimizes the user experience. Based on this, the artificial intelligence voice interaction technology is further developed.

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