Michael Halbherr, executive vice president of Nokia Here ’s map service department, recently revealed in an interview with the media that Nokia has developed a plan to vigorously enter the automotive network connection equipment service market. Industry sources said that compared with the scale of this plan, Nokia's plan to enter the tablet market can only be regarded as "little to see."
Earlier rumors said that Nokia will enter the tablet business. This rumor has caused great concern in the technology industry. But Nokia's strategy to extend beyond the mobile phone industry is not just about producing some tablet computers. In an interview with Gigaom, an American technology information website, Habher, the executive vice president of Nokia ’s geographic location and business department, revealed that Nokia has set its sights on the automotive network connection equipment market and used its own technology and related applications to In the future, it will launch a service platform for connected vehicle equipment.
In fact, Nokia currently plays an important role in the automotive industry. Through Nokia's Navteq department, the company provides navigation services for driving routes. Not long ago, Nokia renamed Navteq and other geolocation services as the Here department, and its head was Habher. Habuheer said that Nokia plans to use the deep cooperation relationship it has established with major car manufacturers to provide new types of information services to various smart cars.
In an interview recently at the headquarters of the Here department in Chicago, USA, Habuher said: "For many years, we have provided various types of content to the automotive industry-firstly map services, and now traffic flow services. With the network As the number of connected-function cars grows, we have the opportunity to transform from content providers to platform service providers and service providers. "
In addition to map services, what kind of car service does Nokia plan to provide? Habuheer did not give a specific answer, only that Nokia will announce its strategic plan in this regard in the near future. But Huber made it clear that Nokia ’s idea goes far beyond areas such as car dashboards or autonomous driving services, that is, it hopes to find new ways to enable car driving to integrate into large-scale transportation and "smart city" networks. At Gigaom's "Mobilize" technology conference to be held in October this year, Habucher will elaborate on how to integrate private transportation into the public transportation network.
Habuheer revealed that Nokia ’s view is that through corresponding optimization measures, the car can not only choose the shortest route to deliver us to its destination, but also allow us to choose the route that minimizes exhaust emissions. This idea is also consistent with the current traffic congestion and management system goals being developed in major cities. The purpose is to enable large cities with densely populated areas to more effectively cope with traffic flow pressures. Habuheer said that in the future, cars with network connectivity will not only allow drivers to choose the route with the least time, but also allow drivers to bypass areas with excessive traffic.
Connection method
In an interview with Gigaom, Habucher repeatedly mentioned Nokia's map service. Among Nokia's navigation system services, the company's map service occupies an extremely important position. Habuheer said that perhaps the map service will play more advantages in the future.
Habuher said: "What is a map? In the past, maps were visual representations of reality. But we are not just creating maps. We are creating one-to-one representations-that is, the creation of numbers for reality. Huber pointed out that for all cars with network connectivity, most of their applications are heavily dependent on geographic location. The map service can provide the corresponding content, so that the car can compare the real-time traffic information and the data of other connected vehicles, and on this basis, the best driving route can be obtained.
The car can not only know its location through the map, but also know the objects around its location. Nokia has combined its map service with such information. This comprehensive information is not only accessible through the application, but can also be integrated into augmented reality services such as Nokia City Lens. In short, maps can provide intelligent driving directions to cars with network connectivity, but few companies can provide car map services like Nokia.
Of course, among these few competitors, the first to bear the brunt is Google. Over the past 10 years, Navteq and its Dutch competitor Tele Atlas (later acquired by TomTom) have dominated the street map service. However, Google has previously established itself as the king of interactive street map services. Using Google Maps, Google can not only build the world's most intelligent navigation and geographic location services, but also improve its own strength by acquiring traffic flow collector Waze and other measures in this field. Facing investigations by European regulators).
Nonetheless, the scale of Nokia ’s map service cannot be underestimated. According to Habuhr, Nokia will make 2.7 million revisions to its global map every day. The company created the Here map department and developed the Drive driving directions application, which has become a standard application for Windows Phone smartphones, and can be downloaded and used by users of iOS and Android devices.
Nokia has traffic flow monitoring centers in North America and Europe. The main data sources of these centers are: sensors installed beside the road, traffic flow data provided by users of the Here application, and even real-time traffic flow cameras. Nokia is able to provide this information to other navigation service providers and all car manufacturers around the world.
Car manufacturers attitude
Although the map itself is also very important, the number of cars with network connectivity is also one of the key factors affecting the success or failure of Nokia ’s new strategy. For many years, Nokia has had the experience of integrating hardware, software and services (of course, Google has also become one of the experts in this area after acquiring Motorola). On the other hand, Nokia and Microsoft have reached an in-depth cooperation relationship, that is, Nokia mobile phones use the Windows Phone operating system, and for various car manufacturers, they are undoubtedly familiar with the Windows operating system.
Automakers, including Ford, have used the Windows platform in their vehicle systems. In this way, Nokia will be able to create a platform that is familiar to automakers.
But the main obstacle facing Nokia's new strategy is neither Google, Apple, nor other Silicon Valley companies that have entered the service site of automakers. Previously, car manufacturers such as Audi have used Google Maps service, and some other car manufacturers are also willing to cooperate with Apple to use the latter's Siri Eyes Free car voice prompt service. But for automakers, if they get too close to technology companies, it may cause them to lose control of the network-connected car service market.
For consumers, all Google services are free to use, and the company makes profits through advertising. And Apple hopes to replace the car dashboard interface through Siri. If Apple gains control of the user interface, it can control the applications and related services used by the driver. For many years, auto manufacturers have firmly controlled the types of services integrated in automobiles. These manufacturers have become accustomed to this method: although some services are available for free on PCs or smartphones, car manufacturers have to charge drivers and have strict restrictions on the types of applications used. These manufacturers do not want their own cars to be used as accommodation for other companies.
From this perspective, the attitude of auto manufacturers is indeed more conservative. However, as time goes on, automakers may be forced to become more open, but they do not want the industry to change as quickly as Google hopes. In the process of cooperation with Nokia, automakers have a more pleasant partnership: Nokia provides maps to automakers, and automakers then sell these maps to the driving market. If car manufacturers want to extend this cooperation model to the field of network-connected car services, Nokia may be the partner they are looking for.
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