OLED (Organic Light-Emitting Diode) full name "Organic Light Emitting Diode" is a new display screen technology. In 2016, OLED TVs have experienced a period of rapid development. According to Ove Cloud Network data, OLED organic TV in the Chinese market will maintain a 400% growth rate in 2016 and 2017. The research institution INS also pointed out that in 2018, the global market share of OLED TVs in China will stabilize at around 20%, and China will become the world’s largest OLED market.
The screen performance is always the topic of TV. To further occupy the high-end market and improve the market competitiveness, OLED is brewing a comprehensive upgrade from the screen technology to the chip technology. Resolution, color gamut, and contrast are the three high-end televisions. In 2016, HDR technology and OLED's powerful forces collided with stunning screen effects. This year, on the basis of OLED superior materials, the screen technology and quality are also Will gradually increase.
With the improvement of technology, the increase of production line rate, and the maturity of the supply chain, OLED will become the next enthusiasm for the flat panel display industry, and it will replace LCD to a large extent. It is expected that the first industry in 2015 will usher in the first industry explosion. At the "China OLED Display Industry Summit" held on December 14th, representatives from all parties concerned were optimistic about the future of OLED display technology. Mr. Liu Yanzhi, a director and vice president of Skyworth Group and president of the color TV division, said that Skyworth will launch domestically produced OLED TVs in the middle of next year. Although shipments will not be large due to yield and output constraints, do not underestimate this action. It is expected that this will greatly promote the development of the entire OLED industry in China. In the past, in the field of LCD displays, domestic flat panel display manufacturers have been in a catch-up position. In the OLED field, we are basically in the same starting line with international manufacturers.
In the additional functions of OLED TVs, 3D TVs that gradually become tasteless as the consumer's coolness and lack of TV content will no longer appear on the 2017 OLED TV series. At present, the VR technology is fierce. In recent CES exhibitions that are of interest to the industry, VR and AR products have become prominent, and brands will also tend to seek to land on AR or VR. At present, Skyworth has launched the S9300, S9-1 and S9D of the high-end OLED organic TV S9 series. Among them, the S9D released by Skyworth in August has become a weapon for the “Yuanchun†high-end color TV market. This is the first time OLED high-end display technology has been The perfect combination of AR technology is also the world’s first AR TV.
The high-end consumer demand for color TVs has become a trend, and innovative technologies have become the key to upgrading products and adapting to high-end consumer demand. Skyworth's OLED organic TVs are essentially different from LCD TVs on the market. OLEDs have revolutionary display technology and do not require backlight sources. Each pixel can emit light independently. Based on this, OLED organic TVs have an unmatched picture quality performance of liquid crystals, and become the best display equipped with HDR. Skyworth, with its innovative thinking, is the first to apply OLED and AR's two most promising “future technologies†to their products and defend their dominance of OLEDs with differentiated high-end technologies.
Skyworth G7 and Q8 have adopted 4-color HDR technology to enhance image quality. 4-color HDR was jointly developed by Skyworth and LG Display. Based on ordinary HDR, the HDR algorithm for 4-color 4K screens has been added to surpass ordinary HDR. LAP high color gamut technology is a new generation of color gamut enhancement technology developed by Skyworth and LG Display. It enhances the purity of red and green by using rare color-blocking laser materials to enhance the color gamut, and the color gamut value is ≥136%; compared to other color gamuts. Technology, LAP high color gamut technology has the advantages of more accurate colors and healthy materials (excluding cadmium and indium compounds).
According to AVC’s total retail sales data for 1,150 terminals and 6,700 terminal stores in China, as of September 30, 2016, Skyworth’s domestic market and foreign brands’ 4K ultra high-definition in the Chinese market for the 12 consecutive months. The cumulative sales volume of LCD TVs and all TVs ranked first in the Chinese market, with market share of 20.9% and 17.7%, respectively. Cumulative sales also ranked first, with market share of 18.6% and 17.3% respectively. Compared with the downturn in the industry, Skyworth's high-end TV business performance is good.
Overall, in 2017, OLED will be more mature in technology, and it is expected to introduce new technologies while upgrading its own products to create a more perfect viewing experience and the absolute competitiveness of the high-end market. If consumers index by price, waiting for a marked price cut in 2017 may be disappointing. However, if the price is more tolerable, at the end of 2017, the new and upgraded version of the OLED TV is worth looking forward to.
Overall, in 2017, OLED will be more mature in technology, and it is expected to introduce new technologies while upgrading its own products to create a more perfect viewing experience and the absolute competitiveness of the high-end market. If consumers index by price, waiting for a marked price cut in 2017 may be disappointing. However, if the price is more tolerable, at the end of 2017, the new and upgraded version of the OLED TV is worth looking forward to.
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