Samsung memory card will enter the Chinese market facing reshuffle

According to internal sources, Samsung does intend to introduce its semiconductor storage products into the domestic market in March and April 2011. This move is for Samsung, for the first time, will retail its storage products in the Chinese market, and for consumers, it will have the opportunity to directly experience the Samsung semiconductor storage products. Samsung has world-leading semiconductor technology, nanotechnology, and storage technology. The retail products in China include memory cards and memory modules. Solid-state drives and other products will also be introduced in the future.

From the current exposure of spy photos, Samsung's memory card products are still very interesting. Samsung SD card uses the current mainstream storage capacity: 4G, 8G and 16G, I do not know if there are more high-capacity storage products, but the above mainstream capacity can fully meet the needs of ordinary consumers. Both the Samsung SD card and the Micro-SD card have metallic luster. It is expected that Samsung will adopt the metal wire drawing process for the memory card housing, which means that the memory card may be more durable than ordinary products.

Another noteworthy information is: Samsung's domestic retail memory card products are Korean original products. As we all know, Samsung’s semiconductor wafers have a prominent reputation in the storage industry. They not only have the most advanced semiconductor technology, but also are at the forefront of the world in terms of memory chips. Therefore, the original packaged memory card should use Samsung's own chip, storage and packaging technologies. This is an opportunity for users to directly experience high-end memory cards produced by authoritative manufacturers.

With the rapid growth of consumer electronics such as mobile phones, cameras, and notebooks, consumer demand for memory card products has also grown exponentially. For such a small card, consumers will gradually consider product quality, data security, etc., in addition to paying attention to prices. The launch of Samsung's original memory card is more of a brand imprint: complete channels and guaranteed after-sales service. Whether consumers will depend on the product brand of the memory card or not depends on comprehensive considerations such as the quality of the Samsung memory card and after-sales service.

The current branding trend in the memory card market has not yet emerged. At this time Samsung introduced the original memory card products, will affect the change in the overall market structure? In my opinion, Samsung is backed by the world’s leading semiconductor storage technology. With the experience of operating consumer electronics products in China for nearly 20 years, the result is that Samsung has a dual advantage in terms of product quality and grasping consumer demand. With Samsung's memory card having a competitive pricing system, then domestic memory card manufacturers will face a strong competitor and the market will reshuffle.