According to sources inside Samsung Electronics, the 2016 new SUHDTV will soon be sold in China. Because it is necessary to seize the May 1st market, it is business practice to choose to release new products in early April, and it has not given much surprise to the market. It is intriguing to see how Samsung's new TV will be priced during the period when Internet companies are entering the market at a low price and profits are constantly being reduced.
When the domestic TV market enters the stock market and the "price war" is unprecedentedly prevalent, the color TV industry is facing a serious crisis of small profits. According to the financial report released by TCL, it is roughly estimated that "for every TV sold in the whole year, the net profit will only be no more than 1.5 yuan." "Times Weekly" even directly hit the title "The net profit for the year is not as good as buying and selling a luxury house in Shenzhen." Therefore, in order to win a bigger consumer market and consolidate its dominance, it is not entirely possible for Samsung TV to cut the price of new products. According to an authoritative source, Samsung TV executives have noticed the relevant market trends, and perhaps this year will give consumers a surprise in price.
However, there are also industry experts believe that Samsung's new TV has been greatly improved on the existing basis, there is no lack of price increases. From the previous Samsung’s flagship model, it can be seen that both the 55-inch HU9800 and the JS9800 are priced between 23,999 and 25,999 yuan, so the Samsung TV may have a starting price of 24,999 yuan or more. high.
From the point of view of multiple real-time exposures, Samsung's new SUHDTV uses the second-generation quantum dot display technology, bringing significant improvements to the picture quality experience. Moreover, the new SUHDTV has also launched an unprecedented non-border surface design, with 360 ° design, truly reflects the concept of Samsung TV intentionally made products, I believe that after listing not only will attract technology geeks, but also will attract a small number of Yanqing. Maybe this will be one of the important chips for Samsung's new TV premium.
Of course, if you only guess from the perspective of the product to determine the price is not "sighted". As an absolute leader in the global color TV industry, Samsung TV clearly has a more macro decision. In the sensitive period when the full-brand price declines to protect the territory, it is unlikely that Samsung TV will raise the selling price, or that it will be minimal. However, Samsung will inevitably not touch the bottom line of price, after all, "price war" is not the industry's right path. As a "big brother," Samsung will not rashly enter the game. Therefore, it can be speculated that the price reduction of new products may be in the range of 1,000-2,000 yuan.
As a global sales "ten consecutive championships," Samsung TV's every move will bring a huge "spray" to the industry. With the opportunity of new listings, Samsung is very likely to show its attitude: letting consumers keep the market stable. According to industry sources, Samsung SUHD QD TV will start pre-sales in Jingdong and Suning next week. Perhaps, the drama of “increase the amount of price reduction†will soon be staged in the television industry.
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