Recently, the US market research firm Strategy Analytics predicted that the global VR eyewear revenue in 2016 will reach US$895 million, while the high-end equipment released by Oculus, HTC and Sony will account for 77% of the total.
However, from the perspective of specific sales volume, the total number of global virtual reality goggles this year is expected to be 12.8 million units, but these three brands may account for only 13%, mainly because low-priced devices based on smart phones will contribute most of the sales.
Strategy Analytics stated that 2016 will be a turning point in virtual reality under the combined effects of multiple factors. In addition, due to the scarcity of content and the limitations faced by entry-level virtual reality devices, managing expectations is the most pressing task.
Oculus VR launched the $600 Oculus Rift virtual reality goggles on March 28, and HTC also introduced the SteamVR-based HTC Vive this week. Sony plans to release PlayStation VR goggles in October. At the same time, Google Cardboard has also been widely disseminated. Samsung also released a Gear VR based on mobile phones in November last year.
Strategy Analytics expects that high-end VR eyewear bundled with PCs and game consoles will barely exceed 1.7 million units this year, mainly due to high prices. However, the outside world's awareness of this cutting-edge technology will be significantly strengthened in 2016. At the same time, smart phone users will also be bombarded with low-cost virtual reality goggles, and some products will even be bundled with mobile phones.
Strategy Analytics analysts believe that with proper ecosystem management, smartphone-based virtual reality will become an effective entry-level device, attracting users to purchase higher-quality devices and locking them in this potentially highly viable ecosystem as soon as possible. in.
"The consumer will soon see an infinite variety of virtual reality options, ranging from ultra-low-cost equipment to super high-end," said Cliff Ras Kind, director of ecosystem services for Strategy Analytics wearables, in a statement. Although we expect that smartphone-based eyewear will account for a large share of shipments in 2016, the ratio will reach 87%, but devices bundled with PCs and game consoles will surely dominate sales, with a share of 77%. â€
He added: "In addition, we think that virtual reality may lead to a new round of hardware configuration wars, including display resolution, GPUs, storage devices and 360-degree cameras."
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