According to reports, Samsung's Consumer Electronics (CE) division, which is responsible for the home appliance business, will expand the series of ultra-large TVs over 75 inches in the second half of the year, launch new products, and expand sales of QLED TVs.
In the first half of 2018, Samsung’s QLED TV sales increased four times compared to the first half of 2017, and super-large TVs also increased three times. The sharp increase in sales of Samsung TVs is due to the fact that there are more major sports events such as the 2018 FIFA World Cup and Asian Games, and the market strategy for ultra-large products above 75 inches is accurate.
The foreign news agency quoted data from the market research agency IHS Markit and pointed out that the TV market of 75 inches or more, based on the amount of money, Samsung has increased year by year from 42.3% in 2016, 46.2% in 2017, and 58.5% in the first quarter of 2018. Samsung acquired Dacor, an American home appliance brand, in 2016, targeting the most advanced embedded home appliance market.
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