Zhang Nan, product manager of Samsung Electronics Marketing Headquarters, said today that the proportion of sales of LED backlight LCD TVs will increase sharply in 2012, reaching 25.9% overall. Nearly a quarter of LCD TV products will be backed by LEDs.
Zhang Nan believes that in 2009, LED backlight products reached 2.5% of all sales, and this number will grow rapidly. LED backlight products are mainly concentrated in mid-to-high-end products. In the future, the development of color TV industry will focus on high-end products to LED backlight products.
Zhang Nan also said that the advantages of LED backlight products are concentrated in four aspects: thin, environmentally friendly, excellent image quality and energy saving.
Co-sponsored by the Operational Monitoring and Coordination Bureau of the Ministry of Industry and Information Technology, the Electronic Information Department of the Ministry of Industry and Information Technology, and the China Electronics Video Industry Association, and the “China Electronic Information Industry in the Third Quarter of 2009†organized by Beijing Aowei Marketing Consulting Co., Ltd. (AVC) The Economic Operation and Color TV Industry Research Conference was successfully held on October 26, 2009 at Beijing Wanshou Hotel. At the press conference, Aowei Consulting (AVC) released a special report on "China's color TV market perspective and trend outlook for the third quarter of 2009".
The following is a speech by Zhang Nan, Product Manager of Samsung Electronics Marketing Headquarters:
Zhang Nan: Hello everyone, let me introduce Samsung's products and technologies in LED TV and Samsung's understanding and opinions on LED. I hope that everyone can provide some opinions on our industry and make this industry a better development.
Mentioned LEDs, as mentioned in a trend report from the LED industry just introduced, LED is a highlight of our entire color TV industry this year. Before we saw some LED products in the Chinese industry, such as Samsung. In 2007, 70-inch LED products were introduced. This year is the year of LED's development in China. In the first three years of this year, three series of nine models were listed. This is Samsung's great confidence in LED. This confidence comes from the analysis of the industry's outlook. This analysis is derived from some data. For example, the data obtained from external survey companies shows that LED TV is an emerging product with great potential. In 2009, LED backlight products reached 2.5% of all sales products. By 2012, the proportion of total sales reached 25.9%. Nearly 1/4 of LCD TV products use LED as backlight. It is believed that the products with LED backlights are concentrated on high-end products. Our Samsung's understanding, the future development trend of color TV industry, from high-end products to LED backlight products.
Why large-size products are concentrated on LED backlight products, mainly because LED backlights have their own advantages, mainly reflected in three aspects, one is image quality, appearance, environmental protection, which is the core function that consumers are most concerned about. For example, we use LED backlights. In terms of appearance, we use LED backlights to make the picture quality clearer and make consumers have a clearer experience. In the aspect of environmental protection, we have adopted a new environmentally-friendly and energy-saving technology. From the aspect of power consumption, we have made great contributions to the whole environmental protection from the aspect of material technology. This is Samsung’s very determined choice of LED as our high-end product. The reason for China's first choice for listing is.
LED TV In general, we have many models on the market. For consumers, its advantages are concentrated in four aspects: improving the interests of consumers, ultra-thin design, in other products, like painting Quality and so on for consumers to watch, the thickness of the improvement is worse, the thickness of the traditional TV reaches more than 15 cm, LED Samsung first introduced the appearance of 2.99 cm, which is different from the thickness of the traditional LCD TV innovation, this Aspects are a very intuitive experience for consumers. Now we can consult a consumer casually. What is your understanding of LED? It may be ultra-thin. In this aspect, LED is the biggest experience for consumers.
Secondly, the picture quality, LED TV uses some of the LED backlights used first, its contrast is much better than traditional TV. After internal testing, the LED TV test level reaches a million level, exceeding the contrast of traditional LCD TVs.
In terms of environmental protection, our LED TVs use LED backlights. Compared with traditional LCD TVs, the backlights are scale-free, which is a very environmentally friendly product. There is also a low power consumption, which is very important in the context of economic crisis. aspect. The LED power saving has a better improvement than the traditional TV.
The first is the ultra-thin design. Now we are very popular in the industry. Many companies have introduced some products to introduce Samsung's overall ultra-thin concept:
Our ultra-thin design is not only limited to thickness reduction, but also to the improvement of the use effect. We designed a slim body and we designed a wall mount, which is a hanging design that can reduce the wall. Drilling holes, as well as iron hangers. This is an optional rendering. Our traditional thickness is 11 cm, plus the thickness of the 5 cm wallless rack. The overall TV screen has a distance of about 15 cm from the wall, although we have always said that the tablet TV, for the consumer experience is still a certain gap from the real tablet, this year's latest ultra-thin series of products, its thickness is only 2.99 cm, ultra-thin wall mount, the overall effect of hanging the TV screen to The distance of the wall is only less than 5 cm. We believe that Samsung has a holistic concept in design, not only the concept of the product itself, but also the design of the product concept. This is the effect of our actual suspension.
In this picture, the new wall mount is a new design, just like painting at home, this ultra-thin design achieves a more beautiful effect, the experience of the oil painting product is inside, and in terms of installation, we adopt Hanging design, when hanging on the wall, our traditional wall mounts have four drill holes, and the suspension type only has two fixed fulcrums, and the damage of the wall surface is much reduced. This is a more humanized design.
Through the introduction of these designs, you can achieve beautiful results. This is a display made in Korea. It is completely suspended and can achieve the effect of oil painting. In the ultra-thin aspect of the product, we have a whole concept design. , recommend to consumers to achieve a better experience.
Let me introduce to you, the improvement of the quality of our Samsung LED TV. In terms of picture quality, our Samsung LED TV should have some advantages. This advantage is mainly due to Samsung's very strong technical strength. We are a relatively comprehensive company with upstream and integrated us like panel production, chip design and We have adopted Samsung's own backlights, as well as our own panels, as well as the LED image processing engine to achieve the highest quality processing.
Samsung introduced a 70-inch large commercial LED TV in 2007. At that time, the thickness should not be 2.99 cm thick. Why can Samsung launch ultra-thin products this year? Mainly due to continuous research and development, through continuous research and development, this year, using the design of the side-in LED, through continuous exploration and practice, the design of the light guide layer can make the light emitted by the LED around the screen evenly on the screen. The technical difficulty of the side-entry type is also here. Only when the relevant technology is well mastered, it is possible to realize the side-entry backlighting, and the direct-type type has relatively lower requirements for the light guiding technology. The brightness of this screen is guaranteed, the brightness of the surrounding area and the difference between the two are not very large. The technical support for this excellent light guiding effect is Samsung's new design of light guide plate. The design is fully achievable with side-lit light and then 100% into the front side for optimum light uniformity.
LED TV's eco-friendly type, because Samsung uses a new side-entry backlight, the components are much less used, and the power consumption is greatly reduced. Other Samsung products put environmental protection and energy-saving ideas into the design, like Some circuit designs will reduce the power consumption to a minimum level. Compared with 2009, our products in 2009 will save nearly half of the power, which is a big progress. LED products will become mainstream TV products, and they are also inseparable from the performance of very large energy-saving.
The standby power consumption of our new LEDs can be reduced to levels not found in traditional TVs. It can achieve power consumption below 1.1 watts, and our products have reached a very advanced level of power saving.
The environmental protection of manufacturing materials has some advantages over traditional backlights. The traditional backlights have some toxic and harmful substances inside the lamps. The LED backlights are completely free of toxic and harmful substances. LEDs do not have this. Disadvantages.
Samsung has a unique design that eliminates the plastic injection molding technology of traditional TVs, etc., and reduces the use of some volatile substances and some petroleum substances. The design from the outer casing to the backlight is transparent. inside.
In other respects we want to contribute to the environment, like our 2009 product packaging has a slimming design that will save more foam or wood. Our entire product, from transportation to design and more. They all make a major contribution to environmental protection.
Samsung product lineup:
In 2008, Samsung has listed LED products, only one series, one model, 55 inches, is a linear backlight product, is 10 cm thick. This year, Samsung launched the three series of LED products led by the 8000 series. This series of products is very powerful in function and configuration. The 8000 series also has 200 Hz technology and network TV function. The 7000 series is also equipped with network functions, as well as 100 Hz functions, and the 6000 series, which is an entry product for LEDs. These are basically designed to enable more consumers to use new LED products. The products have considerable advantages in the product lineup. Samsung has accumulated a lot of products in LED. After a long preparation, it launched a series of products in 2009 and got some recognition. We hope that Samsung will continue to push forward LED products in this industry, not necessarily Samsung. I hope that the LED industry will be bigger and stronger with the support of national government agencies, industry associations and the media. Thank you.
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