The strong growth of the smart phone market since last year has made manufacturers more excited. Under the aggressive sales promotion of new mobile phones, the number of used mobile phones entering the circulation field for a variety of reasons is quite alarming.
Accompanied by the rapid warming of the second mobile phone market, the “hidden rules†of the industry such as the lack of after-sales, unclear mobile phone source, and the fact that the second mobile phone was sold as a brand-new machine gradually emerged. Wang Jun (a pseudonym), an online store owner who specializes in mobile phone recycling, told reporters: "If the quality of the two mobile phones is good, many will switch to large 3C stores."
Recycling chaos
Previous research report released by Priceonomics pointed out that in the US market, the resale price of the iPhone 12 months after the purchase was 63% of the original price, and the resale price of the Android series smart machines was 46% of the original price; after one and a half years of purchase, both The camp's mobile phone resale price further shrank, which was only 53% and 42% of the original price.
The reporter learned from a number of mobile phone recycling online shop surveys that the pricing of online shops of different scales is different. The smaller ones may give higher prices to attract customers, while the large second-hand mobile phone recyclers, such as Ruifeng Pricing is more stringent.
Rui Feng Wang staff told the "Daily Economic News" that the company's recycling models in addition to the new machine and 99% of the new machine (open within 15 days), the rest of the machine no matter what condition, pricing is exactly the same.
According to incomplete statistics, in the current popular models on the market, the new iPhone 4 and iPhone 4S (16G) have a recycling price of 2,850 yuan (approximately 57% of the Unicom version bare metal 4999 yuan offer) and 4550 yuan (apple official price 4988). 90.2% of the yuan; and 90% of new Samsung hot models GalaxySII/i9100 original price is 4999 yuan, the recovery price of 1800 yuan, about the original price of 36%; Motorola ME722 (milestone 2) new recovery price of 1,000 yuan, and Jiucheng new recycling price of 900 yuan, only the initial official price of 3700 yuan 24.3%.
The reporter noted that although the recycler will quote each type of mobile phone, the pricing process obviously lacks strict standards, and the judgment of new and old colors is also more arbitrary.
Li Shi (a pseudonym), a well-known mobile phone recycling shop owner of Taobao, told the “Daily Economic News†that their stores generally received dozens of second-hand smartphones per week, but the brand and quality were not accurate.
"Daily Economic News" reporter consulted with Li Shi as a seller to Nokia's new mobile phone N9 within half a year (the initial market price is 4,000 yuan), Li Shi gave a recycling price of 2,400 yuan, which is about 60% of the original price; Rui Feng's offer is 1950 yuan, the gap between the two as many as 700 yuan.
A number of online shop owners told reporters that the price of the recycling machine is mostly judged by the owner himself. The degree of market sales, whether it is licensed, initial and latest prices, oldness and newness, and completeness of accessories are the core pricing factors. In actual operation, a number of shopkeepers said that they only need to provide a warranty card for their mobile phones. They do not need to issue purchase invoices, and do not require complete accessories.
Flow to 3C stores
It can be seen that there are non-standard problems in the selection and pricing of second-hand mobile phones from sources, and more importantly, there is a risk of second-hand phones being "snap-in."
Earlier, when the media interviewed a mobile phone repair man-hour, the worker bluntly stated that a large part of the used mobile phones circulated in the market were refurbished machines. After the merchant recycles the used mobile phone, the shell of the newer or more popular model is replaced, polished, waxed, and then sold. For some malfunctioning machines, some businesses will dismantle and reorganize them, and the quality is worrying.
After the recycling of the new or second mobile phone type through the store and dealers to change hands, transformed into the 3C channel with the new licensed status is not uncommon. Wang Jun, the owner of the store, told reporters: "It's not a well-known channel to sell anything. If the quality is good, some will turn to large 3C stores."
In August last year, Wang Hai, the first person to crack the mainland, issued a statement in his blog that "Apple is suspected of refurbishing the iPhone 4 as a new machine in China and defrauding consumers." Wang Hai described in the blog post that the two consumers who represented the lawsuit respectively purchased a black iPhone 16G with a 16G mobile phone at a retail store in Apple on July 9, 2011. However, querying the warranty expiration time based on the serial number of the mobile phone on the sales receipt is not theoretically "July 2012", but is "January 28th, 2012 and April 26th, 2012" respectively.
Previously, some consumers pointed out that some of the well-known 3C stores in China had sales of prototypes, refurbished machines, and inventory machines as new mainstream products. Behind this, there were doubts that “two mobile phone recycling was accused of delivering a lot of low prices. Price source."
Accompanied by the rapid warming of the second mobile phone market, the “hidden rules†of the industry such as the lack of after-sales, unclear mobile phone source, and the fact that the second mobile phone was sold as a brand-new machine gradually emerged. Wang Jun (a pseudonym), an online store owner who specializes in mobile phone recycling, told reporters: "If the quality of the two mobile phones is good, many will switch to large 3C stores."
Recycling chaos
Previous research report released by Priceonomics pointed out that in the US market, the resale price of the iPhone 12 months after the purchase was 63% of the original price, and the resale price of the Android series smart machines was 46% of the original price; after one and a half years of purchase, both The camp's mobile phone resale price further shrank, which was only 53% and 42% of the original price.
The reporter learned from a number of mobile phone recycling online shop surveys that the pricing of online shops of different scales is different. The smaller ones may give higher prices to attract customers, while the large second-hand mobile phone recyclers, such as Ruifeng Pricing is more stringent.
Rui Feng Wang staff told the "Daily Economic News" that the company's recycling models in addition to the new machine and 99% of the new machine (open within 15 days), the rest of the machine no matter what condition, pricing is exactly the same.
According to incomplete statistics, in the current popular models on the market, the new iPhone 4 and iPhone 4S (16G) have a recycling price of 2,850 yuan (approximately 57% of the Unicom version bare metal 4999 yuan offer) and 4550 yuan (apple official price 4988). 90.2% of the yuan; and 90% of new Samsung hot models GalaxySII/i9100 original price is 4999 yuan, the recovery price of 1800 yuan, about the original price of 36%; Motorola ME722 (milestone 2) new recovery price of 1,000 yuan, and Jiucheng new recycling price of 900 yuan, only the initial official price of 3700 yuan 24.3%.
The reporter noted that although the recycler will quote each type of mobile phone, the pricing process obviously lacks strict standards, and the judgment of new and old colors is also more arbitrary.
Li Shi (a pseudonym), a well-known mobile phone recycling shop owner of Taobao, told the “Daily Economic News†that their stores generally received dozens of second-hand smartphones per week, but the brand and quality were not accurate.
"Daily Economic News" reporter consulted with Li Shi as a seller to Nokia's new mobile phone N9 within half a year (the initial market price is 4,000 yuan), Li Shi gave a recycling price of 2,400 yuan, which is about 60% of the original price; Rui Feng's offer is 1950 yuan, the gap between the two as many as 700 yuan.
A number of online shop owners told reporters that the price of the recycling machine is mostly judged by the owner himself. The degree of market sales, whether it is licensed, initial and latest prices, oldness and newness, and completeness of accessories are the core pricing factors. In actual operation, a number of shopkeepers said that they only need to provide a warranty card for their mobile phones. They do not need to issue purchase invoices, and do not require complete accessories.
Flow to 3C stores
It can be seen that there are non-standard problems in the selection and pricing of second-hand mobile phones from sources, and more importantly, there is a risk of second-hand phones being "snap-in."
Earlier, when the media interviewed a mobile phone repair man-hour, the worker bluntly stated that a large part of the used mobile phones circulated in the market were refurbished machines. After the merchant recycles the used mobile phone, the shell of the newer or more popular model is replaced, polished, waxed, and then sold. For some malfunctioning machines, some businesses will dismantle and reorganize them, and the quality is worrying.
After the recycling of the new or second mobile phone type through the store and dealers to change hands, transformed into the 3C channel with the new licensed status is not uncommon. Wang Jun, the owner of the store, told reporters: "It's not a well-known channel to sell anything. If the quality is good, some will turn to large 3C stores."
In August last year, Wang Hai, the first person to crack the mainland, issued a statement in his blog that "Apple is suspected of refurbishing the iPhone 4 as a new machine in China and defrauding consumers." Wang Hai described in the blog post that the two consumers who represented the lawsuit respectively purchased a black iPhone 16G with a 16G mobile phone at a retail store in Apple on July 9, 2011. However, querying the warranty expiration time based on the serial number of the mobile phone on the sales receipt is not theoretically "July 2012", but is "January 28th, 2012 and April 26th, 2012" respectively.
Previously, some consumers pointed out that some of the well-known 3C stores in China had sales of prototypes, refurbished machines, and inventory machines as new mainstream products. Behind this, there were doubts that “two mobile phone recycling was accused of delivering a lot of low prices. Price source."
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