Smartphone operating system competition white-hot iPhone attention first drop

China's largest telecommunications chain, Dixon, recently released the “2011 Third Quarter Communications Chain Investigation Report.” In the third quarter of this year, Apple’s iPhone market’s attention declined for the first time. The Android system’s mobile phones continued to grow and the mobile phone system became increasingly heated. Experts pointed out that consumers will focus more on the iPhone 5, and the iPhone 4S as a transitional product is far from the consumer's needs, giving excellent opportunities to other manufacturers.

First decline in iPhone attention

In the third quarter, the Apple iPhone market fell to 8.7%, compared with 9.1% in the second quarter. At the same time, HTC, Samsung, Motorola, Sony Ericsson and other brand market attention have slightly increased. Android system mobile camp continues to grow.

Qi Feng, senior vice president of Dixon, said that due to the recent launch of new iPhones in the third quarter, consumer attention has shifted from the iPhone 4 to new products. Secondly, major new Android system products have poured into the smart phone market, its performance and cost-effective advantages for the Apple iPhone There is a greater impact.

It is understood that on the eve of the release of the iPhone 4S, Apple will continue to implement the hunger marketing market strategy and do a good job of confidentiality. Consumers generally believe that the new product released this time is the iPhone 5 product, which has led to a noticeable drop in the iPhone 4 product market. At the same time, the sales data of Dixon in September showed that iPhone 4 sales fell by 25%, and most of the consumers’ purchase intentions have been transferred to new iPhone products.

The reporter saw in the Zhongguancun parallel market, in appearance, iPhone4S in addition to some of the logo on the box and the fuselage on the part of the difference, almost no difference with the iPhone4, and the price of more than 8,000 yuan also allows consumers to stay away. "iPhone4S is just a transitional product. I think such a high price is not worth it, or wait for the iPhone 5 to go public." A consumer who came to ask some helplessly.

Google Android is booming

Regarding the decline of the Apple iPhone's attention, relevant person in charge of the Dixon Market Department stated that the current Android system smartphone has become the mainstream product in the mobile phone market, and it can compete with the Apple iPhone in terms of performance, appearance and application. At the same time, the Android system handset has a stronger price/performance ratio than the Apple iPhone product, which has a great impact on the iPhone handset market. During the National Day, Android smartphones such as the HTC 710e, Samsung 9100, Samsung 9108, Sony Ericsson ST17i, and MOTO XT531 became the main products of Dixon’s sales.

However, Qi Feng pointed out that due to the launch of new products, the price of the old iPhone 4 handsets will drop rapidly, and some consumers with a wait-and-see attitude will purchase at this time.

Data show that the attention of the Android system market in the third quarter increased by 2.4% to 46.8%, continuing to lead the smart phone system market. Apple's iOS attention is basically the same as in the second quarter, reaching 9.1%. The degree of attention in the system market, such as Windows Mobile and BlackBerry OS, has declined to varying degrees.

Experts pointed out that with the increase of Android's market share, the development of Android's network effect will be faster, and the impact of the iPhone's ecosystem will gradually weaken. This is undoubtedly bad news for Apple, which will affect Apple's earnings, and Apple's current revenue comes from iPhone application developers, musicians, media companies, and those who have no choice but to pay the issuance fees.

The end of the system war started

Insiders pointed out that the smart phone system war will start at the end of the year, and now Google Android, Apple iOS two unique pattern will be completely broken. The iPhone 4S recently released by Apple is fully equipped with an iOS 5 system. At the end of the year, mobile phone giant Nokia will enter the smart phone market with Windows Phone 7. The market of smart phone systems has undergone catastrophic changes and a big battle is about to begin.

It is reported that iPhone 4S has been in the United States, Canada and other seven countries at the same time, and at the same time carrying the new Apple iOS 5 system. Apple iOS 5 system has a total of 12 key upgrades, and provides more than 200 upgrades, and iCloud allows Apple products to step into the cloud era, to achieve a seamless connection between Apple devices.

In another development, Samsung and Google will jointly launch the Galaxy Nexus smartphone and Google’s new Android 4.0 system, codenamed “ice cream sandwich”. At the same time, Android 4.0 Ice Cream Sandwich system will be loaded with more mature Google cloud music applications.

In addition to Apple iOS, Google Android system has launched a new version to seize the share of smart phone systems, Microsoft Windows Phone 7 will also be a strong addition to the smart phone system battle. The international mobile phone giant Nokia has released Windows Phone 7 on October 26. It released a new machine with the WP7 system as the Nokia 800.

Qi Feng said that the market for smart phone systems is drastically changing. Intelligent terminal systems such as Apple iOS, Google Android, and Microsoft Windows Phone will launch system wars in terms of market share. The factors such as system openness, application quantity and quality, and operation experience will directly determine its market share.

At the 5th International Symposium on Mobile Internet sponsored by China Mobile, the China Mobile Research Institute released a report on the trend of smart phone platform design. The report pointed out that in the future, smart terminal design will present three major design trends: computing as the center, communication as the center, and perception as the center. The future mobile interface will not only integrate controls but also integrate social networks.

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Cell phone users evolve towards ethnicity

"Microblogging Control," "Distribution Families," and "App to People"... With the rapid growth of smart phones, mobile phone applications are rapidly developing. In front of a large number of application markets, the "ethnic group" characteristics of mobile phone users are becoming more and more obvious.

Recently, 3G Portal and UC Youshu have jointly organized “Gekke Park” to jointly publish and interpret “Mobile Phones - Trends of the “Group” of the 2011 Mobile Internet Panorama Survey”. This research not only proposed the concept of "mobile phone person" for the first time in the world, but also the first time from the academic point of view, the mobile phone users can carry out accurate analysis and research through ethnic groups.

Zhang Xiangdong, president of 3G portal, stated: “Mobile phone users have begun to evolve towards ethnicity. The ethnicity segmentation and behavioral trend of mobile phone people is an effective tool to understand the mobile Internet and grasp the preferences of mobile phone users. The subtle trends triggered also represent mobile. The Internet will enter a period of deep-rooted development. It is no exaggeration to say that it will affect all aspects of the business chain and even create new forms of business models and value chains."

Chen Shi, vice president of UC Youshi, also stated: “Compared to the confusing user images behind a computer, the 'mobile phone' people group can more accurately and accurately restore their real faces. This is for mobile Internet practitioners. It is a very effective and practical guiding role. The concept of ethnic groups is a new research method and perspective that provides us with a new perspective."

Experts pointed out that the emergence of the "mobile phone people" group is the most important change in the development of the Internet era. Each ethnic group has their own clear behavioral characteristics and common interests. These ethnic groups are co-occurring and developing in the mobile Internet eco-environment, demonstrating the rich and varied personalities and values ​​of “mobile phone people”. Not only does it have very important marketing significance, but at the same time, through the analysis of “mobile phone people” ethnic groups and minor trends, It has become an important basis for examining the face of the mobile Internet era and providing insights into the future social development.