Tablet PC is experiencing the cold winter Huawei made what changes?

Tencent Digital (Wang Yang) Along with the rise of smart phones and ultrabooks, the ever-present tablet is experiencing a cold winter. In recent days, market research firm IDC released the latest data, saying that global shipments of tablet PCs will continue to fall by 11.5% this year, and set the biggest drop in nearly six years.

According to IDC data, the global sales of tablets in the second quarter were 38.7 million units, down 12.3% from 44.01 million units in the same period last year, and down from 39.6 million units in the previous quarter. This is already the seventh consecutive quarter of global flat panel shipments decline.

After chasing after the reasons, it is not difficult to find that the large-screen smart hand, the thinner and lighter business notebook, and the two-in-one Win 10 hybrid notebook have brought great impact on the traditional tablet computer market. In addition, due to the current saturation of the tablet PC market itself, this also directly leads to the user's desire to change machines less than before.

In this unfavorable environment, the top priority for all manufacturers is to quickly transform and launch a more competitive tablet, and continue to tap the potential of the tablet market. Compared to some brands that have no choice but to withdraw from the market, Huawei launches flat-panel new products every year according to its own rhythm. Recently, they released a new Huawei tablet M3 in the country, which is not only equipped with a 2K screen, but also has enhanced audio and video capabilities.

Wan Jun, president of Huawei's mobile broadband and home product line for consumer services, agreed in an interview that the overall trend of the tablet PC industry is declining, but he does not believe that the tablet will disappear one day.

Wan Hao: The phone can't replace the tablet

Wan Hao believes that although the mobile phone has replaced the tablet in many places, the tablet still has its irreplaceable part. Such as word processing, video experience and better entertainment. He also revealed that now Huawei has been involved in some corporate office applications, such as Microsoft Office, which will make the tablet more productive.

Compared to traditional tablet PCs, the Win 10 2-in-1 hybrid tablet is currently hot. When asked whether this part of the tablet product will impact the traditional Android tablet, Wan Hao also denied it.

He pointed out that at present, many Android applications cannot be used on PCs. In the short term, tablets will still be mainstream products. On the other hand, we also saw Huawei's move to the Win 10 hybrid tablet. The launch of the MateBook is Huawei's first tablet product for this segment.

Huawei's practice in the tablet area is mainly in two aspects. First, it is based on the extension of the two MediaPads released last year to further maximize the audio and video experience. In addition, it will also consider the requirements of the mobile office scene and strengthen the experience of this part of the application.

Cooperation with well-known brands is the norm

Whether it is a smartphone or a tablet, innovation is always the most important link. From the new products released in the first half of this year, the Huawei P9 has attracted attention due to its Leica dual cameras. The launch of the Huawei Tablet M3 has also adopted the same number of ways.

In order to enhance audio and video effects, Huawei cooperated with Harman Kardon, the world's top audio brand, to tune audio, using two stereo speakers at the top and bottom of the camera body to achieve a better surround sound field, and built-in AK4376-based Japanese audio chip maker. AKM's independent audio digital-to-analog converter chip. Although this cooperation is not exclusive, Wan Hao also revealed that few companies are currently able to cooperate with Harman Kardon so deeply.

"The core purpose of our cooperation is to bring high-tech experiences to consumers. The cooperation with technology companies is actually from the R&D stage together, including product planning and design, not just brand cooperation." As for the future forms of cooperation, Wan Hao said that it will be the norm. Huawei wearable products and smart home products have opportunities to cooperate with world famous brands.

Wan Hao mentioned that in the future, Huawei is currently the first in the Android tablet field, and the goal is to become the global TOP2 in the next two years. Although flat-panel innovation is minimal, mobile phones and tablets have many technical commonalities. Huawei's tablet will consider the connection between devices and people, the connection between devices and homes, and the combination of devices and office scenarios. This will also give the next-generation MediaPad Under a lot of suspense.

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