The upstream is deeply mired in price hikes, but LED screen companies are brewing a "price war"?

Since the beginning of 2017, the price of raw materials in the LED display industry has been rising as expected by industry insiders. Especially in mid-February, the gains are even more scary. Since March, raw material prices have risen and out-of-stock conditions have intensified. According to industry analysts, after the two sessions, the prices of raw materials such as PCB will continue to rise.

The round of price hikes of upstream raw materials is no longer the "news". In the second half of 2016, when the industry experienced the baptism of "price surge", some people in the industry expressed their enthusiasm for the price trend of the next terminal LED display products. .

It is reasonable to say that whether it is from the perspective of the industry or the user's point of view, rising raw materials will inevitably increase the cost pressure of downstream LED display companies, and a reasonable range of price increases is undoubtedly the best way to transfer pressure.

After entering 2017, I thought that LED screen companies will soon be able to usher in a wave of rational price increases, especially in March, when Heli started the first shot of the LED display company to open the annual price increase, announced its After the door series of single red, single white, single green, single blue, bright red collectively raised by 3 yuan, it is estimated that many people are waiting for this downstream screen enterprises to increase the price of the wind more fierce.

However, at this time, the trend of “price reduction” by screen enterprises has been gradually spread. In the current environment of raw materials rising wildly, this kind of price trend of downstream screen enterprises is somewhat incomprehensible.

Helilai monochrome series rose 3 yuan / Zhang

On March 6th, another LED company joined the ranks of product price increase: Heli announced that its door series - single red, single white, single green, single blue, bright red price increased by 3 yuan / Zhang, other The price of the color series is temporarily stable.

Monochrome series display, as a practical product of "LED display entry, cutting and chaos", has maintained the trend of price reduction for many years.

Nowadays, due to the continuous rise in the price of raw materials and the shortage of orders, the price increase seems to be inevitable.

This price increase is believed to lead dealers and engineering partners to jump out of the low-profit competition circle, bringing new opportunities and challenges.

Sanxiong Aurora listed, raised funds to invest in 6 major projects

On March 17, Sanxing Aurora, an LED lighting company, officially landed on the GEM, and the IPO raised a total of 1.351 billion yuan.

Sanxiong Aurora has publicly issued 70 million shares, including 70 million new shares, with an issue price of 19.30 yuan/share, new shares raised 1.351 billion yuan, old shares transfer funds of 100 million yuan, and a total issued share capital of 280 million shares.

Sanxiong Aurora is mainly engaged in research and development, production and sales of green lighting, lighting and lighting control products. In 2016, the company achieved operating income of 1.897 billion yuan and net profit of 246,553,100 yuan.

As a member of the G20-LED Lighting Summit, Sanxiong Aurora will continue to develop, produce and promote high-quality green energy-saving lighting products, especially LED intelligent lighting products.

At the same time, in response to the growing demand for LED home lighting market, the company intends to increase investment in the research and development, production and marketing of LED home lighting products.

Low refractive index domestic packaging adhesive achieves 100% localization

LED encapsulant is an electronic chemical and a supporting material for the LED industry. In recent years, the global LED industry has gradually shifted to China, and the output value of domestic LED chips and LED packages is occupying a higher proportion in the world.

What followed was a significant increase in the demand for LED packaging adhesives. With the rapid development of the domestic LED industry, domestic LED packaging adhesive products have completely replaced imported packaging adhesives in the low-end and high-end markets. trend.

According to the statistics of the High-tech Research Institute LED Research Institute (GGII), the overall market size of domestic packaging adhesives in 2016 was about 1.6 billion, of which low-index domestic packaging adhesives basically achieved 100% localization, while high refractive index domestic packaging adhesives. It has also occupied about 60% of the domestic market share, but many domestic glues still have problems such as low-end homogenization and low brand recognition. These problems need to be improved.

In 2016, due to the increase in the prices of chemical raw materials and the stabilization of the LED industry, the price of LED packaging adhesives began to fall in the second half of 2016, and the market scale began to increase gradually.

However, because there are many small and medium-sized companies involved in the field of LED packaging adhesives, most of these companies do not have their own core technologies. The low-end packaging rubber market is still highly competitive, while the high-end packaging adhesives with excellent performance are strong in foreign countries and a small amount of domestic technology. The company controls.

Recently, the rapid development of LED chip technology and LED packaging technology, CSP packaging, UV LED packaging, ultra-high power integrated lamp bead packaging, powder coating process packaging, small pitch LED packaging and other technologies emerge one after another, the barrier performance of LED packaging adhesive, hot and cold Impact performance, moisture absorption resistance, high temperature resistance, etc. have put forward more demanding requirements. Domestic packaging rubber manufacturers need to closely adjust their own products with the development of packaging technology and chip technology to ensure that the company advances in the big waves.

2016 China LED lighting output growth slowed

With the development of LED technology, its light efficiency is gradually improved, the cost is gradually reduced, and the application field of LED is continuously extended. In the context of global energy shortages, LED lighting will gradually become the mainstream product in the field of lighting as the price of LED lighting products continues to decline.

The statistics of the High-tech Research Institute LED Research Institute (GGII) show that after four years of rapid growth, the LED lighting industry has slowed down in 2016. The annual LED lighting industry in China achieved an output value of 259 billion yuan, a year-on-year increase. twenty four%.

At present, the cost performance of LED lighting products has gradually surpassed that of traditional lighting, and the LED lighting technology has developed rapidly, and the product quality has begun to stabilize. The indicators including stability, life, intelligence, indicators, and light effects have reached the acceptance status of customers. Started to actively accept LED lighting products.

2016 is the first year of the 13th Five-Year Plan. Energy conservation and emission reduction are still the top priority. LED lighting products that play an important role in energy conservation and emission reduction will be valued by the government and the market to promote the LED lighting industry. Further development.


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