The substantial impact of the financial crisis is being highlighted. The country's series of policies to stabilize economic growth have been introduced. Where will China's lighting industry go in 2009? Recently, at the Delixi Home Electrical Distributors Conference, Mr. Yifan visited China Lighting in 2009. The development trend of the industry has been elaborated.
Trend-industry aggregation will accelerate
Core point of view: In order to reduce the operating costs of enterprises and enhance the competitiveness of the market, enterprises that were originally separated from the industrial clusters quickly gathered together to promote the intensification and clarity of the industrial base.
The industrial cluster has many advantages such as many manufacturing enterprises, direct logistics, all-in-one information flow, and complete supporting facilities. In addition to the low processing cost, the sales cost of purchasing information and merchant resources is also very low. Guzhen is a typical industrial cluster. There are many lighting companies all over the country to set up factories in Guzhen. As the sea green source to the Jiangmen opened branch, Shandong Hung Hom set up an operation center. This year, the aggregation speed of industrial clusters will accelerate. Especially in the financial crisis, many enterprises that are at the edge of industrial clusters must ensure that they will survive, and they will be oriented towards industrial clusters. Therefore, the industrial environment determines the aggregation of industries. Just like Yunxiao County, Fujian Province, preparing to create a scene show base light effect experience museum, it will certainly attract many companies in the past, making the industry more and more highly integrated.
Trend 2 enterprise management is more standardized
Core point of view: National security, the taxation tasks of local governments should be correspondingly increased, and the pressure will be transferred to enterprises. Enterprises will reduce risks by standardizing financial management.
This year, the state has repeatedly emphasized Bao Ba. In order to ensure that the economy will grow at a rate of more than 8% this year, the state will use various resources to ensure the rapid growth of China's economy and quickly restore economic stability. From the side, an important indicator of Baoba is that taxes should increase by more than 8%. In order to complete this indicator, local governments will pay close attention to the taxation of local enterprises. If the management of the enterprise is not standardized, they will have to face the taxation of the tax bureau at any time. Therefore, whether it is a dealer or a company, in addition to the confidence of economic growth, there will be a challenge, that is, the government forces enterprises to implement standardized management.
In addition, with the continuous implementation of the new "Labor Contract Law", more and more enterprises will absorb talents by standardizing employment according to law.
Trend 3 market polarization is more obvious
Core point of view: Excellent enterprises with brand advantages and channel advantages will quickly open up the distance from SMEs, and the market polarization is more obvious.
The financial crisis continues to spread deeply, the global economic situation is getting more and more serious, and small enterprises have no choice but to withdraw. Enterprises with relatively large scales are backed by strong capital, brand and channel resources are relatively well-developed, and the product quality base is well played. After product technology innovation, merchants will be more loyal to these brands. And those enterprises with relatively unsatisfactory quality products are under the financial turmoil. Because there is not enough warm clothing to protect against the cold, life-saving has become their only way out. According to incomplete statistics, from the end of last year to now, there are more than 100 lighting companies in the ancient town, and it is expected that there will be a number of enterprises in the lighting industry closing this year. It is not so much the industry shuffle, it is better to say that the industry knockout is more appropriate.
Trend 4 export companies switch to domestic
Core point of view: Europe and the United States market economy is sluggish, and trade barriers are constantly set, the export market is severely hindered, and export companies are bound to turn their heads to compete for domestic market
The financial crisis has the greatest impact on foreign-invested enterprises. Enterprises that used to rely solely on export sales have now turned to domestic sales, such as Jiangsu Honglian and Xiamen Donglin Electronics. In addition, this year there will be a number of Taiwanese-owned lighting companies that originally focused on the European and American markets. Recently, they are also trying to expand the domestic market.
It is undeniable that OEM export companies have excellent talents, and the quality of funds and products can be. Once they move to the domestic market, they will never be a small test. It has become a competitor of domestic sales companies in the invisible. The market competition will become more intense, and market operations will become more and more standardized. This is for domestic consumers. It is a good thing, for businesses and manufacturers to face a kind of pressure from competition.
Trend 5 companies actively seek capital operation
Core point of view: At the time of the financial crisis, a group of outstanding enterprises will accelerate the pace of integration and mergers and acquisitions.
The competition in the future is the competition of capital. More and more enterprises are seeking financing for listing. Zhongshan has Op, Huayi and Tianlang. The reason why NVC Lighting has reached several billion in two or three years. It is because of the strong capital behind it. In the past, only a few companies such as Foshan Lighting and Sunlight Lighting were listed. The development of NVC will drive a group of enterprises in the industry to seek capital operation. For example, Chenhui Lighting has been listed on NASDAQ in the United States last year.
The future competition is the competition for services, the competition for capital markets, and the competition for talents. Whoever gets the best talent, who gets the best business resources, wins the war. After the integration of excellent corporate capital, the company continued to develop and develop, and the single product champion began to appear, and then the M&A plan was implemented. This will bring more pressure to the second-line brand enterprises. If the second-line brands do not carry out capital operation, they will be easily beaten by the first-line brands.
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