VR and AR technology made a big splash in 2016, attracting public interest and attention. These technologies are not only used in NFL and NBA programs, but also in the real estate and travel markets.
There is no doubt that at the CES show in 2017, VR and AR will play an important role in this technology show, vendors may release new helmets at CES, and VR and AR technologies may also be integrated into different markets and In the device.
“In 2017, VR will become more mainstream and its market penetration will increase further,†said Todd Richmond, director of the Mixed Reality Studio at the USC Creative Technology Institute. "I think the biggest challenge is to improve the helmet to wireless, because no one wants to be caught by the wire." Will Richard's prediction be confirmed at CES? We will wait and see.
VR/AR marketCES organizers expect that VR companies participating in the 2017 show will increase by 50% compared to last year. The conference center will have a dedicated VR and AR exhibition area. Content creators also have a dedicated space to show how to use these techniques for new narratives. There will also be eight seminars related to VR/AR at the show.
“Hollywood is very interested in 360-degree panoramic video,†Richardmond said. “But VR also faces a problem: How do we tell stories in this environment?â€
HTCAt the CES show, visitors can wear VIVE helmets to play games. There are rumors that HTC may launch HTC Vive 2.0 at CES. It might be a wireless VR helmet and it might support 4K quality.
Mixed realityRichardmond believes that in 2017, mixed reality will be popular, such as the use of the "room drawing" feature, allowing you to digitally scan the room, and then put the furniture in the room in a virtual way.
VISRVISR VR is a VR camera brand founded by students at Hill University in the UK. Its products will be displayed at the CES site. According to reports, this product has been adopted by companies including Coca-Cola and McDonald's.
Toy + fun activityIt is said that the VR experience that "Power Rangers" will show at CES involves Qualcomm's mobile chip Snapdragon 835.
The PowerUp FPV is a paper virtual drone that you can watch in the air using the Google (Cibo) Cardboard helmet.
DaydreamDaydream View is a device that supports the Daydream platform. However, we expect more Daydream platform devices to be unveiled at CES 2017.
Daydream is Google's mobile virtual reality platform launched in 2016. The 2017 CES show is expected to have many devices supporting this platform, including Finch. Finch is a wireless controller that lets you use gestures to navigate apps and the Internet, even allowing you to type with a virtual keyboard.
But Richardmond warned that there might be a lot of devices that look cool, but they are not really good. “We will see a lot of bad VR and AR applications,†he said. “Like many mobile apps, some of the first apps are not so good, but VR and AR are slowly evolving like the Internet and mobile technologies.â€
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