Yesterday, CEOs of the VR industry felt a Wang Feng style tragedy. After hurrying to the United States to participate in CES, the headline was snatched by more than a dozen domestic Taobao shopkeepers selling VR glasses.
On January 6, Shenzhen People's Procuratorate issued the news. On December 15, 2016, Longgang District People's Procuratorate approved the arrest of Liu for allegedly distributing pornographic articles. It is reported that this is the first case in Shenzhen that has approved the arrest of selling VR glasses for obscene video.
In the more than half a month thereafter, that is to say in December of 2016, together with Liu, the Shenzhen prosecution authorities accepted a total of 27 people who examined and arrested the sale of VR glasses for obscene videos. Seven of the 19 people were arrested for the crime of allegedly spreading pornographic articles.
Unexpectedly, but it is also reasonable, the domestic VR industry's first shot in 2017 opened up to VR pornography.
Did the public prosecutors sell their owners honestly?
Judging from the prosecution's information, December 15 was the first time that the Shenzhen police had “started†Taobao shopkeepers of VR glasses. On January 6th, with the publicity of Shenzhen Prosecutors, domestic technology media and social news media including Bei Qing Bao and Yan Jie have followed up and reported that this matter has spread among practitioners.
How shocking is this thing to Taobao's VR eyewear shop owners? Qingting.com tried to investigate the business response in Taobao.
In Taobao search keywords "VR glasses", the top 16 results are shown below:
It can be seen that the pictures used by the merchants are more or less regular, and the main concept is also the definition, field of view, 3D cinema, etc. In the text introduction, although mixed into the "adult" with some confusion Keywords. However, looking at the past, compared with the explicit pictures and “4000G resources†in the past, there has been a great improvement.
Here's a comparison of search before and after using the keyword "adult for VR glasses":
prior to
just now
Finally, Xiao Bian tried to contact the shop with the words “Adult†in the keyword above.
However, in the official publicity, there has been no indication of any pornography, but merely giving away hundreds of 3D movie resources. Trying to contact the other party with Want Want, for whether there is VR adult resources, the other party said no, and is not willing to talk about some of the “peers†caught.
Don't use "hidden rules" as an excuse for Low
The prosecution said that some arrested Taobao shopkeepers “argued†their actions, saying that selling “resources†for VR glasses was a “hidden rule†for the industry.
According to the laws of our country, online sales and the sale of pornographic videos are the same as those of selling hawkers under the Zhongguancun Bridge in the past. I believe that the owner is also very clear that his behavior is to walk in the gray area of ​​the law, but holding the law does not blame the luck, take the risk.
The spread of the "hidden rules", in addition to the tyrannical turmoil, for the VR industry, it also has great harm.
In the past, when chatting with personnel in some industries, there were two generally contradictory views on this phenomenon. On the one hand, many practitioners believe that this approach helps VR to spread, to a certain extent educated the market, so that more people come into contact with VR; on the other hand, this way of selling VR glasses is generally very "LOW", Ten glasses box experience is poor, it is easy for consumers to misunderstand VR from the root.
At a deeper level, this kind of "low-cost + low-cost" play has greatly jeopardized the nascent VR industry.
There is a commonly used metaphor, called "bad money drives out good money," referring to the existence of bad products that squeeze excellent products. In the VR industry, the VR box with a very poor experience has nothing but price, and there is no room for survival. But because of the "erotic card" to attract the attention of consumers, resulting in a hot scene of sales.
Experienced relatively good VR glasses and higher performance PC helmets not only have severely reduced the living space, many have been forced into this "vulgar" battle, and in the long run, they will have a great brand image. influences.
From this point of view, through the chaos and expansion of 2016, the first shot of 2017 will be from the blow-up of "erotic" bubbles, which is a good thing for the VR industry that needs to be precipitated.
Is Taobao 4000G really a requirement of human nature?
Finally, let's talk about whether the “Taobao 4000G†is a good channel for promoting VR for the VR industry.
In 2016, Shenzhen Huaqiang North sold tens of millions of VR glasses boxes priced from tens of dollars. These glasses boxes are very important sales channels in China, from the e-commerce platform based on Taobao. Among these, buying glasses to send “erotic resources†is a propaganda magic for shopkeepers.
For this, most of the explanations are that, under the premise that the VR industry lacks the need to cut into the consumer market, “sex†demand is currently the best cut-in point. In other words, before VR is popularized, only using AV to challenge otaku is the best promotional strategy.
First of all, it must be acknowledged that the initial outbreak of many industries came from physiological needs. The most recent examples are mobile social networking, the initial street street, and the late WeChat. More or less early in the promotion period, they have entered adult demand and have thus ushered in an outbreak.
However, taking a VR look at a small yellow film, even if it is 3D, it is difficult to call it just need. This is why most of the VR glasses are poor in activity after consumers buy it. Even if we set aside the domestic environmental factors, foreign PornHub also lined up the VR version early, but did not hear that traffic soared.
After all, adult film and television is very attractive, but it has never been more than just people's needs. It is more mature than it has been. Think of another Snapchat that is very popular abroad. After reading the feature, it is the act of “nude†that young Americans like very much. The explosion of adult demand is based on the social foundation of real people and real people.
The "4000G" resources, if VR devices are popularized, may be useful; but counting on these things can bring about a large incremental market, where one big question mark is needed.
What VR needs is "momo" or "wechat" instead of the sky in the screen.
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