43-inch smart TV comparison: watching TV C43 and Xiaomi TV 3S are better

43-inch TV is the most popular bedroom TV. There are many options in this size. There are two alternative TVs: Watching TV C43 and Xiaomi TV 3S. We compare it from all aspects.

1. Comparison of appearance

For an entry-level product, the C43 is not using any avant-garde design. The law-abiding design better reflects the approachability of C43. Now it is said that "mainly look at temperament", the color of the whole machine usually represents the steady black.


The whole front display


The whole back of the display (flat)


The whole side of the display (thick feeling can still)

The unique cloud base combines the Tai Chi Pisces diagram, unique shape, represents the core essence of Chinese culture, and fully reflects China's unique yin and yang, rigid and soft, balance, change and other ideas. The use of aluminum alloy improves the overall texture. It is more convenient to install the base. Use a screwdriver to align the bottom of the TV. There are anti-slip mats on the bottom corners of the base, which also makes the TV more stable.


Base close-up

On the left is the TV function button, including the channel, volume, menu, source, and power button. For the moment when the remote control cannot be found or is lost, these buttons are still very convenient to operate. The next to the function keys are various output/input interfaces, and the interface settings are more abundant to meet the daily use requirements.



HDMI, AV input and output, component signal input, wired network, VGA, antenna interface, etc. are arranged on the lower interface, it can be seen that the CANTV C43 interface is very complete, USB, SD card input and output settings, USB has two interfaces . Just arranged more closely, in order to not affect the use of some strangely shaped USB devices, the two USB interfaces are far away. In addition, in order to combine the support of CAN's audio products, CANTV C43 also provides a professional digital audio interface SPDIF interface. At present, in order to save costs and greatly reduce the trend of the interface, the CANTV C43 is also considered to be meticulous.


CANTV Super TV C43's remote control retains both numeric keys and navigation keys

The remote controller of the CANTV Super TV C43 retains both the number keys and the navigation keys, which makes the remote control's body shape run counter to the streamlined style design of smart TV remote controls currently on the market. Digital keys and navigation keys in the use of the process does have his own unique advantages, such as fast, convenient, one-touch direct, etc., but everything must have two sides, the only drawback in the author's view is that there are three words: "not look good" ! Indeed, most smart TV remote controls on the market today are very concise. Retro designs such as the C43 are rare.

Millet TV 3S uses an all-metal body design, which enhances the visual texture while also enhancing the heat dissipation and stability of the body.


In terms of overall appearance, Xiaomi TV 3S has followed the mainstream trend of TV design in recent years. With the simple design style of ultra-thin bezel, the front looks very clean.



All TV interfaces of the Millet TV 3S are hidden on the back panel. A total of two USB (USB 3.0 and USB 2.0 each), two HDMI, optical digital audio output (S/P DIF), AV input, and CCTV input are provided, while the standard RJ45 cable interface fully shows its Internet The identity of the TV.


As we all know, the reason why everyone favors the metal material body, on the one hand is because of the sturdiness and durability, but more is due to the sense of technology brought by the neat corners and the upgrade on the grade. However, to achieve the desired effect, the manufacturing and assembly process requirements of metal materials will be higher.




We use this 43-inch millet TV 3S with an aluminum alloy frame, a metal backplane, a body thickness of 10mm, which is 24.8% thinner than the 40-inch previous generation, and a bending rate of less than one-fifth. The only regret is that due to the use of a gold border, after the screen is lit, a black border of about 3 mm will appear around the screen, affecting aesthetically to a certain extent.


The thickness of the body of the 43-inch millet TV 3S is 10mm, which is 24.8% thinner than the previous generation 40 inches.


The width of the front border is also less than the diameter of a five-cornered coin, and the frame spell angle is delicate and the seams are tight.

Need to be reminded that the 43-inch model millet TV 3S uses a plastic material bracket, although less than the metal bracket looks so tall, but does not mean that the details of the shoddy.

On the other hand, the brackets themselves are exquisitely crafted in terms of glossiness and corner detail, and they have no rough feeling at all. The bracket is also very convenient to install, a screwdriver can be done in minutes.


43-inch millet TV 3S uses a plastic material holder, which has a glossiness and fine workmanship.


A unique card slot is designed on the body to prevent the bracket from being reversed.


Random gift bracket installer tools and screws

The brackets are easy to install and require only two screws for fixing.

Judging from the actual placement, the plastic bracket is also completely firm and the TV does not shake at all.



The small and delicate appearance of the stand provides a solid support for the TV.

This is a brand new plug introduced by Xiaomi TV 3S. The official said that this plug was jointly developed with Volex, the world's largest power cord supplier. After 12 times of rework, it finally selected this design, claiming to be the smallest in size today. TV power plug.

The vertical cabling design of the millet TV 3S power plug reduces space usage, facilitates wall hanging and also avoids the possibility of reduced life due to cable bending.



2. Hardware parameters

C43 as a small-size entry-level smart TV (parameter picture article), in the configuration do not want to have a fight with 55-inch 4K-level smart TV. After all, entry-level products are entry-level, blind pursuit of high-level configuration is irrational.

On the screen, CANTV C43 uses AUO's FHD Full HD (1920×1080) panel, which cooperates with AHVA super wide-angle technology to increase the screen transmittance. It is worth mentioning that in the state of over-pursuing intelligence in the market and ignoring the quality of the image, CANTV invited the well-known film masters in the country to adjust the image style and provide viewers with rich movie quality and color effects. In addition, the use of direct-type backlight, the backlight color gamut is better, the image is more natural, uniform brightness, reduce the screen light leakage.

The CANTV C43 is mainly a 4-core A7 processor. With a low price of 2,000 yuan and a Mstar chip, the CANTV C43's price/performance ratio is well reflected. In addition, equipped with a 4-core Mali-450 graphics processor and 2-core coprocessor, with 1G of memory and 4G flash memory (4G flash memory system to account for a large part, so in actual use, the storage space is indeed a bit too little).


The C43 uses dual-antenna WiFi and supports Bluetooth. This ensures the speed of data transmission. People's requirements for network speed are getting higher and higher, in fact, because the data transmission speed directly affects the user experience. In addition, the adoption of H.265 new generation video coding is also the mainstream choice for most smart TVs on the market. This configuration is excellent in this grade of television.


C43 parameter

Millet TV 3S has made great efforts in appearance design and workmanship. However, it is not enough to face light. For Internet smart TVs, hardware performance is also an important aspect affecting the user experience.


Millet TV 3S uses a 43-inch 1080p screen from LG/AUO with a viewing angle of 178 degrees, a dynamic response of 8 milliseconds, a static contrast ratio of 4000:1, and a refresh rate of 60Hz.

TV equipped with Mstar 6A908 processor (four-core 1.45GHz A9, built-in 4+2 core Mali-450 GPU), supports 1080p 60fps H.265 10bit hard-coded.

In addition, built-in 1GB DDR3 dual channel memory, 8GB eMMC 4.5 fuselage storage, 2.4/5GHz dual-band Wi-Fi, support for BLE 4.0 low-power Bluetooth 4.0.


From the paper parameters alone, the hardware specifications of the Xiaomi TV 3S are not outstanding among the same level of products, but in the end it is necessary to determine whether the experience should be combined with specific use.

In actual use, the boot time of Xiaomi TV 3S is about 24 seconds, which is slightly longer. This has a close relationship with processor performance and system loading speed. But after entering the system, the combination of A9 architecture processor and 1GB memory does not appear to feel the kind of Caton feeling, the TV's UI tag switching is very smooth, which can be seen that TV system optimization is still in place of.


Because it is a smart TV, Millet TV 3S also allows users to install their own favorite App to create their own exclusive TV, App startup speed is in an acceptable range.

3.UI and content

Open the TV, enter the UI interface, you can see the UI interface design is very simple, using magnetic block design, bright and clear color blocks. Use color blocks to distinguish functions and resource layouts for easier operation. Open the category, users can choose according to their preferences TV dramas, animation, movies, documentaries and other video types to watch. Many settings cater to the user's operating habits on PCs and mobile phones. With smart operating systems, setting up, cleaning, and updating are all very simple.


The main information section is very clear

Open the category, you can choose to watch different types of resources such as TV dramas, movies, animations, and variety shows.


Classification interface video type clear and easy to find

I choose the movie channel test experience, CANTV according to the subject of a detailed classification, can be very convenient and intuitive to find the favorite category. CANTV is not only categorized clearly and easily, but also rich in content.


The movie is classified in detail according to themes


Movie fragment 1


Movie fragment 2


Movie fragment 3


Movie fragment 4

From the screen display point of view, although the C43 only uses the physical resolution of 1080P, but the screen display is still relatively good, bright color movement is more smooth. However, the proportion of the movie screen is somewhat disordered. It may be because there is no black border of the movie, so that the characters' faces will be elongated and look rather unsightly.

The carousel is a major feature of CANTV. Every day, 23 hours a day, various programs are launched for enjoyment, covering different time periods.


Carousel has a selection of TV shows at various times of the day

The entertainment section is also rich in content. In addition to games, education, life services, and software are also used. Smart TVs do not have the portability of mobile phones and tablets. However, some educational and living software are not as good as smart TVs in terms of audiovisual, interactive, and other aspects of small-sized smart hardware. CANTV's software is also fully covered.


The significance of smart TV lies in its powerful expansion capability, which is what we often call APP. In addition to downloading game apps, the CANTV game store can also play video games on the spot, but also use a small screen facing the computer. Experience the charm of the big screen broadcast in minutes. The key is that CANTV also works with TEA to build a big-screen gaming platform.


CANTV has a unique advantage as a CIBN brand. Launched by China Radio International, it is a national radio and television broadcasting agency that broadcasts to global audiences in a multilingual, multi-type, and multi-terminal form under the growing conditions of Internet and mobile communication technologies. The China International Radio and TV Network Station will cover a wide range of new media formats such as network audio-visual programs, mobile radio and television, IPTV, Internet TV, CMMB, etc., to provide global audiences with current affairs, politics, economy, culture, sports, tourism, social and Chinese teaching. And other comprehensive information services. At the same time, it cooperates with Youku in depth. The two major video resources provide CAN users with video content such as movies, episodes, events, and games.

Let's take a look at the system UI of Xiaomi TV 3S. This MIUI TV version uses popular tile layout styles to achieve left and right scrolling. According to different functions, it can be divided into four parts: TV, online video, lifestyle, and applications. .

Among them, the TV function can be connected to ordinary home satellite TV or cable TV.


The online film and TV section brings together all the online on-demand content of Xiaomi TV. All popular resources have independent entrances on the UI main interface, allowing users to quickly reach the content and channels they want to watch. This part is also what we will focus on next.


In the past, there may be many people who feel that Xiaomi TV's content resources are not rich, but this time it is different. At the same time as the launch of Xiaomi TV 3S, the official also announced that it would enter into cooperation with iqiyi to introduce a large number of film and television and variety resources to Xiaomi TV.


For example, the descendants of the sun of the Korean drama sung in recent days is a copyright television drama of iQIYI. In the past, the audience could only use the iQIYI website or App to play on demand, and after Xiaomi and iQiyi reached a cooperation, , Xiaomi TV users can synchronize their pursuits with the iQiyi's cooperative content channel, which is very convenient.

Of course, copyrighted content like the descendants of the Sun still requires users to pay extra for viewing the latest content.



In general, this millet TV 3S has collected content from the four major licensees of GITV, iCNTV (China Internet TV), China TV, and Mango TV. This has never happened before.


By looking at the "media library" on TV, we can see that Xiaomi TV can currently provide users with more than 8,000 movies, 140,000 episodes, 2600 variety shows, and sports, documentaries, etc., covering almost all current trends. On-demand resource content.





The online content of Xiaomi TV 3S is divided into independent children's sections, which include both suitable content for minors and resources for young parents.


The Millet TV 3S included content from the four major licensees of GITV, iCNTV (China Internet TV), Hua Digital TV and Mango TV.


The on-demand system also provides preference content such as Dolby area and Blu-ray area, which is convenient and requires users to use.

The above is an introduction to 43-inch millet TV 3S online resources. The content is very extensive and on-demand is also very convenient. However, for many enthusiast-level audio and video entertainment enthusiasts, they prefer to download and collect their own favorite movies and videos, from time to time or aftertaste or with their friends.

to sum up:

In terms of appearance, the design of millet TV for many years is still very good, watching TV is still catching up as a rising star. In terms of video content, TVs backed by licensees are not afraid of traditional strong-strong millet TVs, and they are even worse. In terms of hardware configuration, the two are comparable. In turn, as a bedroom TV, the hardware configuration of the 43-inch TV is not the first element.

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