2014 Customized Notebook Requirements Report

I. Background and summary of the investigation

On April 1, 2014, an article published by Zhongguancun Online Notebook Channel sparked online discussions on the Internet. This is called "Dare it? "I7+ alone significantly only 4499 yuan DIY strong first test" article shows a notebook belongs to the user, truly from the perspective of the most popular, the user as the core, to design, production laptop.

So can the customized notebook computer get the user's support, and at the same time, what are the user's own views and requirements for the laptop's configuration function? In response to these doubts, the Internet Consumer Research Center (ZDC) launched a 2014 customized laptop user needs survey for the majority of users.

In this survey, 1028 questionnaires were retrieved by ZDC. After the questionnaire was completed and the IP was screened, 1006 valid questionnaires were finally obtained. The effective rate of the questionnaire was 97.8%.

Through the data analysis of these valid questionnaires, the Internet Consumer Research Center (ZDC) launched the “Customized Laptop User Needs Survey Report 2014”. This report focuses on the user’s needs for the use of custom laptops as an in-depth study and expects to be a market. All parties provide reference and strategic support.

1, laptop user basic information

• Distribution of users: Over 70% of notebook users participated in the survey.

• User age: The trend of younger notebook users is very clear.

• Purchase price: The current price of laptops for users is dominated by mid to high-end prices.

• Use location: The main place of use for 60% of laptop users is home.

• Use behavior: Watching movies is the main use behavior of laptop users.

2, custom laptop demand analysis

• Market demand analysis: The market demand for customized laptops is strong.

• Potential user positioning: Users with an annual income of less than 30,000 yuan accounted for the mainstream.

• Select reason analysis: Reasonable performance allocation is the most important reason for user selection.

• Product pricing analysis: The price segment of 3000-3999 yuan is the ideal price in the user's mind.

• Product Positioning Analysis: The proportion of users who choose customized audio and video entertainment books is far ahead.

• Product Parameter Analysis: The CPU is the product parameter most concerned by the user.

• Appearance analysis: The users who like the simple appearance design have the highest proportion.

• Product manufacturer analysis: Most users want customized laptops made by Lenovo.

• Analysis of purchase methods: 60% of users want to buy online.

• E-commerce website analysis: Users are more inclined to purchase customized laptops in the official mall.

• Analysis of online shopping: 70% of users choose online purchase methods for group purchase and booking.

• Information channel analysis: The official website is the main channel for users to obtain online shopping information.

• User perspective analysis: Over 90% of users expressed support for custom laptops.

• Laptop users account for over 70%

Judging from the share of notebook computers, over 70% of the users participating in the survey have notebook computers. Of the remaining users, 23.8% indicated that they did not have a laptop but had a purchase plan; users without a laptop and not planning to buy were relatively small, accounting for only 0.7%. Overall, laptop users occupy this survey. leading position.