The World Mobile Communications Conference was held in Barcelona, ​​Spain from February 24th to 27th. Ericsson will showcase the latest achievements in its interpretation of the theme in the field of ICT by five, respectively income opportunity (GROWTH OPPORTUNITIES), network performance (NETWORK PERFORMANCE), Cloud (CLOUD), the customer experience (CUSTOMER EXPERIENCE) and Operational Excellence (OPERATIONAL EXCELLENCE).
In terms of revenue opportunities, Ericsson believes that providing flexible and efficient innovative services will bring huge opportunities for new customers and new markets. Shows related to the "increasing opportunities" theme include agile services, small cell as a service, and Nuggets enterprise mobility. Currently, network performance is a major driver of end-user satisfaction. No dead angle, high speed, and fast response are the keys to judging the success of the network. Operators must be able to manage traffic growth economically, efficiently, and in a timely manner. In this regard, Ericsson provides the most competitive infrastructure. Presentations related to the "Network Performance" topic include network software 14B, integrated outdoor cabinets, and Ericsson Network Manager. Thomas Noren, vice president and head of wireless products at Ericsson's network business unit, said software is becoming more and more important as consumers' demand for the network changes faster and faster, traffic grows, traffic changes, and the best software makes the best. The best service provided by the operator. This year, Ericsson first released the software as a separate release. We invest billions of dollars each year in research and development. Ericsson's end-to-end software will meet with you in Barcelona. At present, cloud computing technology is one of the main trends in the global IT market. How to use the network and cloud to transform the company and promote innovation and business development has become the main focus. At this MWC, Ericsson demonstrates cloud and SDN (software-defined network). And NFV (Network Function Virtualization) will help operators to deliver tailored, real-value, fast and high-quality cloud services and applications. These include Network Function Virtualization (NFV) and Virtual Evolved Packet Core and Telecom Cloud TransformaTIon.
For NFV, Thomas Norenb said that Ericsson has been pushing cloud-based technologies since its very early days and is very active in industry standardization. Recently, an important product of virtualization, the Evolved Packet Core Network, was launched. At the same time, Telecom Cloud Upgrade Consulting Services will support carriers to transform to the cloud and help operators to develop and implement plans that will bring greater value to operators.
In addition, based on Ericsson's unique insights, experience and capabilities, Ericsson will showcase how to build a competitive edge with a deeper understanding of the customer, providing the experience that the customer really wants, and achieving a differentiated customer experience. The ubiquitous platform brings modern web technologies to the world of TV operators, helping operators combine the quality of service and depth of pay-TV with the interactivity and multi-screen capabilities of OTT video.
At present, operators need to provide personalized services anytime, anywhere, on all devices, including smartphones, tablets, TVs and cars. Today's operating models are no longer able to meet people's needs for business performance, operational cost structure and customer experience. Operational excellence means an increase in financial performance, which means a competitive advantage, which means that shareholders are adding value. Ericsson's deep and unique experience in telecommunications, IT and operations will help customers propose solutions that can be adapted to their business strategy.
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