The rapid development of wearable terminals in the past two years has benefited from a variety of factors, which are the result of resonance of technology, industry and user demand. From a technical point of view, multiple wearable technologies have gradually matured, and components, operating systems, and development platforms have been rapidly developed. From a market perspective, Internet giants crossed the border into the wearable arena and became the main promoters of the market. Google Glass, released by Google in 2012, set off a wearable craze for the first time. Baidu, Apple, 360, etc. subsequently entered, and the measures were frequent, while in smart hardware, the sports and health wearable terminals were the most concerned.
The contribution of the millet bracelet
In the upcoming 2014, the most significant sales of intelligent hardware, I think there is only one - Xiaomi. According to the data of Xiaomi's official website: On the eleventh day, the millet router mini sold 105,000 units, and the millet bracelet sold 94,000 units. In addition, the millet bracelet sold 1 million units this year. Xiaomi should basically be the largest product company of consumer intelligence hardware. However, compared with the mobile phone that will sell 60 million units, the unit price will not be sold in the quantity of 100,000 units, and the total price will not be sold.
Xiaomi's low-cost smart bracelet has made it possible for more consumers who are curious about wearable devices to try. The price of 79 yuan is even pitted, which is affordable for ordinary consumers. At present, the recognition of wearable devices among the masses of the people is not high, which is not related to its function of "homogeneous" and "chicken ribs". I have used Fitbit, which can be provided by more than 800 Fitbit. Functionally the same as dozens of domestic "cottage" bracelets. The habits of users need to be cultivated, and the word-of-mouth of products should be improved. Domestic low-priced products such as millet bracelets provide opportunities to improve the current wearable market to a certain extent, at least compared to those of hundreds of thousands of famous brands. The bracelet, the millet is much more real.
In 2015, who still has to do hardware
In 2014, cross-border products such as ink and storms were hardware, but at least air detection and virtual reality were more relevant to their existing business. Then by the end of the year, the cheetah who made the browser also pushed the air purifier, which made people feel puzzled. The above is the flow of traffic for large user communities and super apps. In 2015, the super app and the vertical community will encounter this problem, and on the other hand, various hardware customization services for non-hardware companies will start to emerge this year (such as smart hardware chip solutions, sensors, cloud services, industrial design, channels).
Smart products such as smart bracelets, smart watches, and smart glasses have been smashed, and the topicality and heat have been lost as early as the so-called "Internet of Things" and "Big Data." And consumer-grade aircraft, mobility tools, virtual reality and fun products are on the rise, and can prop up long-term topic heat.
Dajiang, strictly speaking, is not a smart hardware company because its main business is aerial photography aircraft, a functional, and not easy to operate aircraft. It is rumored that its sales last year was 200 million US dollars, this year is 800 million US dollars; more aircraft companies have already made their mark in China. Traveling tools such as unicycles and electric skateboards are also the same. It is said that a certain domestic giant has already invested in such a company. Virtual reality is a new means of display and interaction. At the end of the 14th and early 15th, a large number of virtual reality hardware will be available. Interesting, everyone only cares about it, who cares whether it is mobile phone control or holographic manipulation.
Apple Watch in 2015
Every product launched by Apple can set off a global enthusiasm and even become the industry benchmark. If you want to predict the development trend of smart hardware products next year without including Apple Watch, you can't get a precise answer. According to the survey, after the entry of Xiaomi bracelet, the bracelets of other competitors will not rise, which indicates that Xiaomi has slowly opened the window of the wearable hardware market, and can predict the good development trend in the next few months, and Apple Watch Opportunity to attack, intelligent hardware is bound to rise again. So, I think the popularity of smart hardware will continue, at least next year, and what surprise products will come after Apple enters? let us wait and see.
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