Today, there are many friends talking about Sony Dafa, mainly because of the impressive quality of its image processing. Some people also talk about Sharp TV. Many factors are that Sharp has a profound influence on large-screen TVs, but as TV continues to With the operation and development, domestic manufacturers are also making a big leap forward! According to the data, during the Spring Festival, the six domestic brands have secured the top six offline retail sales, among which Hisense is the market share champion, which is beyond Sharp and other Japanese and Korean brands. In the retail volume share, the demand for large-size TVs is even stronger and more obvious. 55-inch and larger super-screen TVs now account for half of the TV industry. Large-screen high-definition momentum leaps forward with rising demand With the improvement of people’s living standards, people’s demand for material life is also rising year-on-year. From early small-size TVs to later 55-inch TVs, more and more consumers are watching large screens. Audiovisual enjoyment. In the past, consumers’ big screen dreams were in theaters. Today, big screen dreams are gradually entering our lives and our homes. According to the data from Zhong Yikang, among the sales during the Spring Festival period in 2017, the large-screen TVs with a size of 55 inches or more accounted for nearly 60% of the total market. Among them, the 60-inch, 65-inch, and 70-inch retail volume in the super-large size increased by 49.4%, 11.8%, and 44.5% year-on-year, respectively, and the growth potential has gradually become apparent. It is precisely because of the increasing demand of consumers for large-screen TVs that has stimulated the desire of TV manufacturers to launch large-size TVs and they have carried out iterations of their sizes. In the iterative process, domestic brands have adopted super-large screen and ultra-high definition as high-end strategies. Dual drive. Sony, LG and many other large-size TV brands have teamed up with OLED TVs, but Hisense, which is the top three in terms of shipments, has not. Hisense proposed a “dual-screen strategy†at CES in 2017, which is unique and has caused heated debate among industry insiders. However, considering the 2017 Spring Festival sales, Hisense's strategy does have its own unique features. Large-screen panel competition continues to soar TV prices Since 2016, due to insufficient television panel supply, TV panel prices have continued to soar, leading many TV manufacturers to adjust the price of goods as a response. Nowadays, the tight supply situation is still continuing, which also makes the entire television industry turbulent. It is reported that TV's gains will continue until the first half of 2017. Moreover, since Foxconn acquired Sharp in 2016, it decided to no longer provide TV panels to Samsung Electronics in 2017. According to the latest IHS Markit report, orders for Sharp's internal TV panels have also multiplied, which has indirectly deepened the industry. Product turmoil. The author from the Jingdong Mall Sharp large-size TV prices can also find some clues, the end of 2016, Sharp 90-inch TV was once as high as 93,999 yuan, the market prospects worrying. While Samsung, LG, Sharp, and other manufacturers increased their panel production line upgrades, Hisense did the opposite, proposed a strategy of “going to the screen†for TVs over 80 inches, and released Hisense laser TVs. This not only resolved the supply of large-screen panels. The problem of insufficient quantity, at the same time, also has a very large advantage in terms of price, and this point can also reflect Hisense's superiority! The huge cost of large-screen LCD TVs is inevitable With the continuous development of the TV industry, TV technology has been continuously updated and iterated. OLED and new quantum dot technology are gradually replacing the traditional LCD technology, but because of technology and development cycle, etc. Factors restrict the industry chain to be immature, and due to the high panel prices of OLEDs and quantum dot products, especially large-size screens, it is difficult to popularize them. Compared with LCD TVs, laser TVs are seen by more people in the industry as the next generation of display technology because laser TVs have many advantages over LCD TVs. Take examples of 100-inch laser televisions and Sharp 90-inch televisions released by Hisense. Hisense's laser television display technology has the advantages of high brightness, long life, wide color gamut, and low power consumption, and it is more eye-catching and true to Sharp TVs. In terms of selling price, Hisense laser TV is priced at 6,9999 yuan, while Sharp 90-inch TV is as high as about 90,000. The price gap also directly changes the consumer's buying tendency. In addition, the size of the design, laser TV can easily achieve 100 inches, while the LCD TV is very difficult. I searched through the entire online store and found that apart from the Sharp 90-inch LCD TV, there was no more than that size TV! Of course, some friends would say that Sony will soon release 100-inch TV, but the price of 499999 yuan, I believe more people only Can you sigh? Professional eye protection makes laser TV more bright Besides the advantages of screen size and performance, the eye protection function of laser TV is also one of the features that LCD TVs do not have, and the eye protection function also exactly meets the purchasing needs of most consumers. . According to the latest research report of the World Health Organization, the number of myopic patients in China currently stands at 600 million, which is almost half of China’s total population. Among them, the number of young people with myopia has exceeded 70%. Apart from learning pressure, the biggest reason comes from the harm of electronic screens, which leads to overuse of myopia. What is completely different from ordinary LCD TV imaging is that the nature of laser television simulation of the natural reflection imaging principle is what people see is the screen reflection light, real natural, no radiation, to avoid the traditional screen mirror glare and strobe issues. Although many brand manufacturers use various ergonomic concepts to avoid damage to the eyes when designing screens, there is almost no protection for laser televisions, which is the biggest difference between laser televisions and LCD TVs! Hisense laser TV also adopts Fresnel passive bionic screen, which has the characteristics of anti-ambient light and high gain. It does not have power on itself, can guarantee zero-radiation interference, and has further protection for human eyes. In 2017, it will be a year in which high-end TVs such as OLED TVs, Quantum-dot TVs, and laser TVs will leap forward. With the upgrading of consumer models, as consumer demand continues to increase, how to better seize the large-screen market becomes TV manufacturers need to think about issues. As one of the leading companies in domestic TV, Hisense proposed a "dual-screen strategy" to seize the opportunities in both low-end and high-end markets, especially in the field of laser televisions. The high-end big-screen TV market of the manufacturer has caused a great impact! What direction will the big-screen market develop? Laser TV will ups and downs the main TV industry? We will wait and see! Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.