In September 015, LeTV opened two press conferences in Hong Kong, bringing the hardware-driven super TVs of recent years to Hong Kong as an important channel connecting China and abroad. At that time, LeTV accelerated its internationalization strategy and entered overseas markets. The intention is self-evident.
One year later, in September 2016, founder Jia Yueting broke out on social media. LeTV will hold an American conference, code-named Big Bang, on October 19, which will announce that LeTV will be fully launched in the United States. Previously, LeTV had expanded its market to countries around Thailand such as Thailand, India, and Russia. According to the analysis, as LeTV entered the United States, its globalization strategy gradually became clear. This is LeTV's international “three-step walkâ€.
The first step: tamping the domestic and operational base camp
If the name of LeTV is split, it seems that it is not difficult to understand the direction assigned to it by the helmsman Jia Yueting: music, optimism, forward attitude; vision, vision, and vision for the future. Since LeTV proposed the concept of "ecology", its globalization has become a necessity, because "ecology" emphasizes tolerance and linkage, and a bigger market can inspire greater vitality.
Even so, LeTV is not as good as Gao Yuanyuan, but is first immersed in the Chinese market. For any company, China's huge consumer market is important. If you despise the Chinese market, you will not only let the international giants return, but even local Chinese companies will eventually lose their attachment and compete in international competition. As the “base campâ€, the first step in LeSco's globalization is to lay a solid foundation in the domestic market.
According to earlier public data, LeTV’s total number of paying members is already close to 20 million. In the first three quarters of 2015, LeTV’s paid membership exceeded 1.8 billion.
In terms of smart terminals that have focused on power in recent years, LeTV’s user ownership has exceeded 7 million units; according to China Yikang’s “2016 Eleventh Color TV Market Reportâ€, it shows that in the 11th Golden Week, model sales volume TOP10, LeTV Occupy 4 models, respectively ranked first, second, fourth and sixth place, only one model of traditional enterprise enters the top ten, model sales volume TOP20 list, Leshi monopolize seven models, other brands divide 1 to 2 paragraphs.
In addition, the official announcement, music as mobile phone sales have exceeded 17 million units; According to research agency Saino's data, LeTV mobile phone sales in the first half has exceeded Lenovo and other veteran strengths, into the domestic market top ten.
The firmness of the backside has allowed us to move forward and the good performance in the domestic market has given LeTV a foothold in “going out†to markets such as the United States.
Advancing to the United States is a particularly important aspect of Lett’s globalization strategy, which is determined by the special status of the U.S. market. The movement of LeTV’s globalization is consistent with its promotion strategy in China.
The second step: to enter the United States, the strategic commanding heights
Since the launch of the Super TV and other terminals, LeTV has adopted the “top-down†“Urban Envelopment Country†user promotion strategy, first of all to acquire mid-to-high-end core users who can create more value. Focusing on entering the United States, the principle is similar. As one of the poles of the world economy, the US market is more in line with the expectations of music users who gained value in the early days of globalization. With the help of the American market, LeTV will be able to better display itself and more smoothly open up the Western market, paving the way for the development of globalization.
In terms of film and television, LeTV has already reached cooperation with Hollywood, Netflix, and Hearst. The main purpose of LeTV is to export its terminal products, especially Super TV.
LeTV is likely to release four products in the United States, including three Super4 series (X43 Pro, X55, X65) and uMax85 TVs. The action of Super TVs should be more than that.
uMax85, as an 85-inch new super TV family, has been very mysterious so far except for the IFA 2016 Internet TV Solution Gold Award. uMax is a synonym for "Last, Big, and High" for LeTV.
LeTV is very likely to release artificial intelligence products and launch related strategies. As a forward-looking layout, facing the competitive leaf pressure caused by the joint establishment of artificial intelligence agencies such as Google, Facebook, Amazon, IBM, and Microsoft, LeTV may have artificial intelligence. As the most important development in recent years, but for now, LeTV's artificial intelligence applications are unlikely to exist alone. As a large-screen terminal super TV, for artificial intelligence, it is undoubtedly a mature carrier.
In addition, the super TV operating system EUI has also entered the update period; at the same time, the TV market has also entered the development bottleneck, and artificial intelligence may become the next outlet to break through the stock.
Then, at this conference, LeTV should release an artificial-smart TV product. The same mystery makes artificial intelligence and uMax85 have a very high degree of fit. For the first time, artificial intelligence is likely to be uMax85.
Of course, considering LeTV's previous actions, it is also possible to launch a series of artificial smart TV products.
Previously, LeTV has acquired Vizio, a smart TV brand in the United States. This is one of the strengths of the US TV market and Samsung's resistance to courtesy. However, after the acquisition, LeTV did not have any relevant actions.
LeTV's style is smooth and excessive. The LeTV will launch a joint product with Vizio, and the starting action is to transplant LeTV's operating system and content library to Vizio. In addition, the joint product of Vizio and LeTV is expected to carry LeTV Super. TV's rich accessories, such as somatosensory guns, somatosensory cameras, game controllers, etc., considering that big screen games have good fans in the United States and surrounding markets, LeTV relying on ecological resources, and Vizio jointly launching game TV is also possible.
In terms of gameplay, LeTV may also be able to realize the first copy and transplant of the eco-mode in the real sense of interaction with Vizio. It is worthwhile to look forward to the fact that hardware free-to-play in the US market can be more effective.
It is understood that Vizio has an excellent reputation and a complete offline sales channel in the North American market, which can help LeTV break the brand and channel barriers in the process of globalization. With the complete ecology of LeTV, LeTV is only a time to occupy a place in the US TV market. The problem is further accumulation of capital for the deep development of Super TV on the global stage.
In terms of mobile phones, Qualcomm’s former executives joined LeTV, and it will also be a big help. After the domestic mobile phone did not have a stunning performance in the US market, Huawei and ZTE failed to achieve a very good breakthrough. Following the launch of Le Pro3 in China, LeTV may launch a separate product for the U.S. market. The pricing model may also change, giving consumers a sense of freshness and seeking to integrate as soon as possible.
As for LeTV, it is possible to accelerate the launch in the United States first because similar businesses are relatively mature in the United States (Tesla is highly sought after in the United States), and its further promotion will be smoother.
The third step: global radiation, the extension of the battle line
At the end of last year, LeTV signed a sales agency agreement with Thai Internet company Win Win. LeEco officially entered the Thai market. At the time, Feng Xing had said that Thailand was the first stop for LeTV to go abroad, and LeTV subsequently planned to enter India and the United States and gradually expand the market in other countries. As an important fashion leader in Southeast Asia, Thailand has an influence on this region and even South Asia.
On January 21 this year, LeTV held its first conference in the Kingdom of Dreams, Gurgaon, India. It officially announced its entry into the Indian market. Le Max and Le 1s will also be sold in the Indian market. At the same time, it plans to establish a large-scale research and development center for 1,000 people in Bangalore in 2016. Its business covers super TVs, super mobile phones, accessories, shopping malls, and cloud computing.
In September of this year, LeTV entered Russia, and LeEco held a large conference at Digital October in the center of Moscow to announce LeSep Eco-Russia and Eastern Europe company LeRee to formally launch the company. It is committed to promoting the development of Letv Ecology in Russia, Eastern Europe and the Commonwealth of Independent States.
Going out of the country's first three steps, LeTV walked very steadily, but for the moment, LeSco's ecological coverage is mainly in emerging markets.
Stabilizing and deepening the local market and focusing on breaking through the US market is LeTV’s exploration of mature markets. It seems that the next step in LeTV’s globalization is to carry out “pole coverage†to radiate from the Chinese and U.S. markets and other emerging market countries to the surrounding markets. In the process, LeTV will establish other poles and eventually pass between the poles. Networked to cover the global market.
But this is only a small step for LeTV.
Jia Yueting has stated on several occasions in public that the ultimate goal of LeTV is to benefit the ecological model to the world, thus creating a new global growth point for the global economy.
On October 19th, LeTV will officially land in the United States. LeTV will not be able to predict how far it will go. However, as LeTV and Jia Yueting once stood up to the "99% doubt" to obtain "1% success," to achieve "blow Like cattle, time will pass and the result will prove everything.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
One year later, in September 2016, founder Jia Yueting broke out on social media. LeTV will hold an American conference, code-named Big Bang, on October 19, which will announce that LeTV will be fully launched in the United States. Previously, LeTV had expanded its market to countries around Thailand such as Thailand, India, and Russia. According to the analysis, as LeTV entered the United States, its globalization strategy gradually became clear. This is LeTV's international “three-step walkâ€.
The first step: tamping the domestic and operational base camp
If the name of LeTV is split, it seems that it is not difficult to understand the direction assigned to it by the helmsman Jia Yueting: music, optimism, forward attitude; vision, vision, and vision for the future. Since LeTV proposed the concept of "ecology", its globalization has become a necessity, because "ecology" emphasizes tolerance and linkage, and a bigger market can inspire greater vitality.
Even so, LeTV is not as good as Gao Yuanyuan, but is first immersed in the Chinese market. For any company, China's huge consumer market is important. If you despise the Chinese market, you will not only let the international giants return, but even local Chinese companies will eventually lose their attachment and compete in international competition. As the “base campâ€, the first step in LeSco's globalization is to lay a solid foundation in the domestic market.
According to earlier public data, LeTV’s total number of paying members is already close to 20 million. In the first three quarters of 2015, LeTV’s paid membership exceeded 1.8 billion.
In terms of smart terminals that have focused on power in recent years, LeTV’s user ownership has exceeded 7 million units; according to China Yikang’s “2016 Eleventh Color TV Market Reportâ€, it shows that in the 11th Golden Week, model sales volume TOP10, LeTV Occupy 4 models, respectively ranked first, second, fourth and sixth place, only one model of traditional enterprise enters the top ten, model sales volume TOP20 list, Leshi monopolize seven models, other brands divide 1 to 2 paragraphs.
In addition, the official announcement, music as mobile phone sales have exceeded 17 million units; According to research agency Saino's data, LeTV mobile phone sales in the first half has exceeded Lenovo and other veteran strengths, into the domestic market top ten.
The firmness of the backside has allowed us to move forward and the good performance in the domestic market has given LeTV a foothold in “going out†to markets such as the United States.
Advancing to the United States is a particularly important aspect of Lett’s globalization strategy, which is determined by the special status of the U.S. market. The movement of LeTV’s globalization is consistent with its promotion strategy in China.
The second step: to enter the United States, the strategic commanding heights
Since the launch of the Super TV and other terminals, LeTV has adopted the “top-down†“Urban Envelopment Country†user promotion strategy, first of all to acquire mid-to-high-end core users who can create more value. Focusing on entering the United States, the principle is similar. As one of the poles of the world economy, the US market is more in line with the expectations of music users who gained value in the early days of globalization. With the help of the American market, LeTV will be able to better display itself and more smoothly open up the Western market, paving the way for the development of globalization.
In terms of film and television, LeTV has already reached cooperation with Hollywood, Netflix, and Hearst. The main purpose of LeTV is to export its terminal products, especially Super TV.
LeTV is likely to release four products in the United States, including three Super4 series (X43 Pro, X55, X65) and uMax85 TVs. The action of Super TVs should be more than that.
uMax85, as an 85-inch new super TV family, has been very mysterious so far except for the IFA 2016 Internet TV Solution Gold Award. uMax is a synonym for "Last, Big, and High" for LeTV.
LeTV is very likely to release artificial intelligence products and launch related strategies. As a forward-looking layout, facing the competitive leaf pressure caused by the joint establishment of artificial intelligence agencies such as Google, Facebook, Amazon, IBM, and Microsoft, LeTV may have artificial intelligence. As the most important development in recent years, but for now, LeTV's artificial intelligence applications are unlikely to exist alone. As a large-screen terminal super TV, for artificial intelligence, it is undoubtedly a mature carrier.
In addition, the super TV operating system EUI has also entered the update period; at the same time, the TV market has also entered the development bottleneck, and artificial intelligence may become the next outlet to break through the stock.
Then, at this conference, LeTV should release an artificial-smart TV product. The same mystery makes artificial intelligence and uMax85 have a very high degree of fit. For the first time, artificial intelligence is likely to be uMax85.
Of course, considering LeTV's previous actions, it is also possible to launch a series of artificial smart TV products.
, 
Previously, LeTV has acquired Vizio, a smart TV brand in the United States. This is one of the strengths of the US TV market and Samsung's resistance to courtesy. However, after the acquisition, LeTV did not have any relevant actions.
LeTV's style is smooth and excessive. The LeTV will launch a joint product with Vizio, and the starting action is to transplant LeTV's operating system and content library to Vizio. In addition, the joint product of Vizio and LeTV is expected to carry LeTV Super. TV's rich accessories, such as somatosensory guns, somatosensory cameras, game controllers, etc., considering that big screen games have good fans in the United States and surrounding markets, LeTV relying on ecological resources, and Vizio jointly launching game TV is also possible.
In terms of gameplay, LeTV may also be able to realize the first copy and transplant of the eco-mode in the real sense of interaction with Vizio. It is worthwhile to look forward to the fact that hardware free-to-play in the US market can be more effective.
It is understood that Vizio has an excellent reputation and a complete offline sales channel in the North American market, which can help LeTV break the brand and channel barriers in the process of globalization. With the complete ecology of LeTV, LeTV is only a time to occupy a place in the US TV market. The problem is further accumulation of capital for the deep development of Super TV on the global stage.
In terms of mobile phones, Qualcomm’s former executives joined LeTV, and it will also be a big help. After the domestic mobile phone did not have a stunning performance in the US market, Huawei and ZTE failed to achieve a very good breakthrough. Following the launch of Le Pro3 in China, LeTV may launch a separate product for the U.S. market. The pricing model may also change, giving consumers a sense of freshness and seeking to integrate as soon as possible.
As for LeTV, it is possible to accelerate the launch in the United States first because similar businesses are relatively mature in the United States (Tesla is highly sought after in the United States), and its further promotion will be smoother.
The third step: global radiation, the extension of the battle line
At the end of last year, LeTV signed a sales agency agreement with Thai Internet company Win Win. LeEco officially entered the Thai market. At the time, Feng Xing had said that Thailand was the first stop for LeTV to go abroad, and LeTV subsequently planned to enter India and the United States and gradually expand the market in other countries. As an important fashion leader in Southeast Asia, Thailand has an influence on this region and even South Asia.
On January 21 this year, LeTV held its first conference in the Kingdom of Dreams, Gurgaon, India. It officially announced its entry into the Indian market. Le Max and Le 1s will also be sold in the Indian market. At the same time, it plans to establish a large-scale research and development center for 1,000 people in Bangalore in 2016. Its business covers super TVs, super mobile phones, accessories, shopping malls, and cloud computing.
In September of this year, LeTV entered Russia, and LeEco held a large conference at Digital October in the center of Moscow to announce LeSep Eco-Russia and Eastern Europe company LeRee to formally launch the company. It is committed to promoting the development of Letv Ecology in Russia, Eastern Europe and the Commonwealth of Independent States.
Going out of the country's first three steps, LeTV walked very steadily, but for the moment, LeSco's ecological coverage is mainly in emerging markets.
Stabilizing and deepening the local market and focusing on breaking through the US market is LeTV’s exploration of mature markets. It seems that the next step in LeTV’s globalization is to carry out “pole coverage†to radiate from the Chinese and U.S. markets and other emerging market countries to the surrounding markets. In the process, LeTV will establish other poles and eventually pass between the poles. Networked to cover the global market.
But this is only a small step for LeTV.
Jia Yueting has stated on several occasions in public that the ultimate goal of LeTV is to benefit the ecological model to the world, thus creating a new global growth point for the global economy.
On October 19th, LeTV will officially land in the United States. LeTV will not be able to predict how far it will go. However, as LeTV and Jia Yueting once stood up to the "99% doubt" to obtain "1% success," to achieve "blow Like cattle, time will pass and the result will prove everything.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.