Chen Yansheng: Five Trends in the Development of LED Lighting

On the afternoon of September 3rd, the "Aladdin Lighting Forum· Channel Innovation Forum" hosted by Guangzhou Guangya Messe Frankfurt Co., Ltd., Aladdin Lighting Network, Aladdin magazine and Aladdin Business, was held at Shanghai International Lighting Exhibition. Held in the same period. Among them, Chen Yansheng, vice chairman and secretary-general of the China Lighting Association, made a sharing report on the market situation for everyone this year. At the same time, he also talked about the forecast for the development of the lighting industry.

First of all, Chen Yansheng talked about the global lighting market situation: "Now the entire market has about 150 billion US dollars in capacity, the overall growth rate is about 56%, of which developed countries are floating between 2% to 3%; developing countries at 7% Fluctuated to 8%, covering more than half of the population. The growth rate in the Asia-Pacific region is the fastest."

Data tells you the market situation of LED lighting

Immediately afterwards, Chen Yansheng made a report on the status quo of China's lighting market development: “In 2013, China’s total sales amounted to approximately US$470 billion, accounting for half of the global total, of which exports were approximately US$36 billion. It can be said that China is global In the lighting market, it is very important.Of course, we have also found that the share of traditional lighting products is declining.From the situation in 2013, the number of incandescent lamps decreased and the number of fluorescent lamps increased by 20%. Among them, street lamps have the fastest growth rate, exceeding 25 points. %."

Looking at the situation in the first half of this year, the halogen lamp has dropped by half. China has become a global production base for LED lighting products. In 2013, all exports were 36 billion U.S. dollars. Among them, LED exports accounted for 6 billion U.S. dollars, which accounted for 1/6 of the total export value, up 70% year-on-year. In the first six months of this year, all lighting products exported US$17.67 billion, and LED lighting products exported US$3.89 billion, accounting for more than 20% of all lighting products' exports, which is approximately 22% to 23%.

At the same time, Chen Yansheng pointed out that China's LED industry has a distinctive feature, that is, a large number of production enterprises, preliminary statistics of more than 10,000, and export companies registered in the record of about 7,000. Among the 7,000 of the top 20 export companies, 27% of the total exports accounted for 200 countries and regions.

From the current development trend of LED lighting products, the main products are still replacement products, including bulbs, lamps, ceiling lamps, downlights and so on. And, for a long time, replacement products occupy a certain market share. Of course, other indoor and outdoor product shares are also growing. For example, in the Japanese market, the peak of replacement products in the Japanese market has passed, and now it has entered a higher level lighting solution stage.

Market growth slows down and companies should return to rationality

After presenting a data PPT for participants, Chen Yansheng said some personal opinions: “I think that for a long time, high-efficiency lighting products will coexist with LED lighting products in the market, but the share of LED lighting products will increase year by year. , And in the next 3 or 5 years, it is still a period of rapid growth of LED lighting products.In addition, from the domestic situation, the market demand will shift from the government-driven to the market-driven, and with the government-driven weakening, the market will Lead the development of the industry."

In addition, many “bosses” indicated that the market was not as “prosperous” as before, and Chen Yansheng considered this situation to be a normal state with the slowing growth of domestic GDP. He said that the market's expectations should return from a rational blindness in the previous years. Now many companies are analyzing the needs of the market, their own strengths, and their own advantages. Enterprises must identify their own positioning, give full play to their own advantages, and must be able to do something or not.

Industrial standards should be in line with international standards

In addition, the quality of products must arouse the attention of enterprises. The current market competition is very fierce. If we simply fight for price, it is not the best choice for the long-term development of the company. With the continuous improvement of LED lighting product standards, companies should produce products in accordance with standards.

At present, many local standards have also been introduced. China's lighting industry is now facing not only the domestic market, but also local, provincial, and global markets. Therefore, I think that local standards are a bit of a waste of money. I do not agree that local standards are everywhere. There should be a standard that is relatively uniform with the national and global markets.

The technological gap is reducing the lack of innovation in Chinese companies

As far as the responsibilities of government departments are concerned, it is no longer necessary to provide various subsidies, but to increase market supervision. From the perspective of enterprises, China's lighting companies have many advantages over lighting companies abroad. For example, the cost advantage and the gap with foreign advanced levels have gradually narrowed, but they still lack the sense of innovation and brand awareness. This is a need for domestic companies to strengthen. Therefore, it is hoped that Chinese companies with strength and dreams can strengthen technological innovation and can strive to play their own brand in the international market.

The lighting electric light source has experienced incandescent lamps, halogen lamps, and fluorescent lamps. Now it is the era of fixed light sources: LED and OLED. It can be said that the development course of electric light sources for more than 100 years is a process of continuous innovation. From the industrial chain perspective, LED lighting has entered the stage of practical application, so LED technology innovation should give more play to the characteristics of LED. With the development stage of the Internet today, intelligent lighting will be the future direction of development.

However, smart lighting involves many technical fields, including sensor technology, automatic control technology, and communication technology. It is relatively comprehensive or marginal, and it also tests the innovation capabilities of enterprises. Therefore, we must keep up with the pace of updating the knowledge structure and adjusting the talent structure.

Intelligent lighting is a trend that should not be overheated at present

Smart lighting has applications both inside and outside the home. It will combine smart homes with smart homes, and speak louder, like smart cities will be the future trend. The United States in 2008 by the National Science Foundation to support the establishment of intelligent lighting engineering research center, this is placed at the RENSSELAER University of New Jersey. Europe has held a Smart Lighting Conference every year since 2011. There are also some international organizations promoting intelligent lighting, such as the Connected Lighting Alliance, and TALQ, which is mainly for outdoor street lighting control and the ZigBee Alliance.

From the domestic point of view, the application of outdoor streetlight projects is relatively more. As for indoor intelligent lighting, ZigBee has relatively more applications, as well as WIFI and Bluetooth. Intelligent lighting provides a very broad space for the future development of the lighting industry and is also a future development trend. Domestic companies have also begun to pay attention, but they must adapt to the actual situation and the overall level of national economic development and the people’s living standards. Do not overheat. As an enterprise, it is necessary to prepare for this in terms of personnel reserves, talent structure adjustments, and knowledge structure updates. Intelligent lighting is still a long way, not too anxious, too eager to achieve, may not reach the speed of desire.

The future development is that the Ebb tide has already come.

In the end, Chen Yansheng said that from the perspective of future industrial development, it should be a big wave of scouring, survival of the fittest, and many companies that currently survive will be eliminated. The trend of frequent mergers and reorganizations since the first half of this year will continue in the future. In the future, a group of companies with strength and scale will be formed.