China and South Korea on behalf of Hisense Samsung are all pushing curved surface television to snatch new market opportunities

A few days ago, industry experts and enterprise elites gathered at the “Surface·Create Perfect-Curved TV/Display Gathering Forum” co-organized by the China Electronics Chamber of Commerce and Samsung Display to focus on the future development trend of curved screen display technology, and all curved TV companies and The display manufacturer has reached an agreement with a surface partner to jointly write a curved surface to show a new pattern of future development.

In the weak global economic growth environment, product technology iterations have become an important engine for the growth of the consumer electronics market. It is reported that since 2014, there have been more than 20 brands such as Hisense, Samsung, Changhong, Haier, Konka, LeTV, TCL, Microwhale, Xiaomi, and other display companies such as TPV and Wytech, joining the curved camp. Covers all main dimensions, up to 155 models. According to statistics from China Yikang, the sales volume of curved TV in the Chinese market is expected to reach 2.3 million units in 2016 and it is expected to exceed 4 million units in 2017.

The appeal of the two "boss" is extraordinary

At present, the color TV market, Samsung is the world's first color TV sales, and Hisense is the third largest in China. The two companies jointly promote curved surface televisions and they have indeed played a positive role in the Chinese market. This is the power of the industry leader! It is their active promotion, making other brands in the industry close behind, and they will also force upstream panel makers and other machine manufacturers to allocate more resources to the surface.

The vice president of Samsung Display’s LCD Business Unit, Han Jiawei, said that the unique advantages of curved display have been recognized by the market. As a new product form, surface products have enriched the market selection to a certain extent in the TV market segment. It is a force that cannot be underestimated. With the improvement of surface technology and the layout of mainstream color TV companies, the surface will become a new engine that will drive market growth.

On August 23, Samsung Display also formed a surface joint camp with 11 color TV companies such as Hisense, which promoted the rapid popularity of curved TVs by integrating superior resources. These companies all expressed their confidence in the market outlook of the curved surface. They have all expanded the product line of curved television and will spare no effort to carry out publicity and promotion.

Hu Jianchong, general manager of Hisense Electric believes that the best combination of quality and surface, Hisense will focus on the surface as the direction of development. The ULED curved television released by Hisense Television in 2013 has achieved very good sales results. In addition to the coverage of high-end products, this year, Hisense has also actively expanded the K5600 series of curved TVs for mass consumers. In the future, from 40 inches to 85 inches, the auxiliary quantum technology, Hisense surface will cover the full size.

According to CMM forecast, the sales volume of curved TV in China market is expected to reach 2.3 million units in 2016, and it is expected to exceed 4 million units in 2017. The sales volume of curved display is expected to reach 2 million units in 2016 and it will exceed 5 million in 2017. station.

Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, believes that curved televisions/displays will usher in an explosion under the influence of multiple factors such as rising consumer demand in China, sustained efforts by mainstream companies, and the promotion of gold, nine silver and ten, and the Olympic year. This year can also be seen as the first year of rapid growth of surface products.

Reducing eye fatigue and playing healthy cards

Recently, health has become a new theme. At the National Health and Health Conference, national leaders pointed out that people's health should be given priority in the development of a strategic position, focusing on popularizing healthy life, optimizing health services, improving health protection, building a healthy environment, and developing a healthy industry, and accelerating progress. Healthy Chinese construction.

And buying a TV also requires a more eye-friendly product. Studies have shown that curved surfaces may be a good choice!

Liu Xiaowei, deputy director of Department of Ophthalmology at Peking Union Medical College Hospital, released the "Surface/Plane TV Eye Eye Viewing Fatigue Difference Test Study Report" on August 23, the research results show that the curved TV is more in line with human eye physiological structure, can reduce the viewer's fatigue .

In addition, after the television has been changed from flat to flat, it not only enhances the beauty of the body, but also enhances the picture quality to a new height, bringing a new audiovisual experience to consumers. Compared with flat-screen TVs, curved TVs have a wider viewing angle and can give users the immersive immersion and grand presence of an IMAX theater.

Zhang Subing, director of the Center for Conformity Testing at the Digital TV Standards Department of the Ministry of Industry and Information Technology, pointed out that contrast and brightness uniformity are important factors in determining the display performance of a display screen: the brighter the contrast of the black and white screen is, the higher the contrast is, from the center of the screen to the left and right edges. The more uniform the brightness, the higher the brightness uniformity. The test results show that compared with the flat panel display, the contrast of the curved screen of the Samsung display is improved by 48%, the brightness uniformity is improved by 12%, and the distortion ratio is improved by up to 73%. The curved screen can perfectly reproduce the real and vivid images and bring the immersive visual and audio perception to the consumers.

The Ministry of Industry and Information Technology Digital TV Standard Conformance Testing Center also announced the detection of the performance indicators of curved TV products in the color TV market. The products of mainstream TV manufacturers still lead the industry, such as Hisense MU8600 and MU9600 that apply the third generation ULED technology and full HDR technology. Series ULED curved TV stands out.

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