Qin Long, Director of the Cable Institute of the SARFT Planning Institute, said that it is conducting research on the convergence of broadcast networks and Internet terminals and the development of standards. The Planning Institute and the newly established State Grid Corporation have established a standard laboratory this year and have carried out related work; the Science and Technology Department formally released the standard tasks in August and has entered the consultation stage.
The full text of the speech:
During the year in which the cable station was designated by the SARFT and commissioned by the SARFT, a broadcasting network and internet convergence standard was established. It should be said that this standard has already been soliciting opinions and progress is better. Take this opportunity today for a year. Work with everyone to make an exchange.
Today I describe five aspects, including background, progress, content, innovation and important values.
In the past two years, more people have said that integration, including the integration of traditional media and new media, I would like to talk about here. We look at this picture, that is, the traditional television stations and Internet companies, plus users like this. An ecosystem, television broadcast something, the network company responsible to pass to the user, what the user sees, is a one-way, the user is unable to make a choice, and now in the form of new media on the Internet, from the front-end platform To my network, until my user is a full two-way, can be customized according to the user's personalized needs, we draw the map driven by the convergence of Internet thinking to reshape our new radio and television ecosystem.
Under such a background, because of the strategy from the cloud, all aspects are more important. Today we are talking about terminals. To make a terminal, I want to have such three levels to say.
1. Convergence of the goal of terminal evolution, all radio and television operators are in direct contact with users. Terminals are the only ones. Terminals are the only convergence of users. Our converged terminals have their goals. Operators are now sending one-way set-top boxes. We hope that through this standard, we can upgrade the set-top box to a converged terminal, become a home information fusion center, and become an entrance for families. This is also a good way to retain our cable TV users.
2. Now that the national network company has also been established, the level of integration after the establishment is certainly difficult to integrate at the level of the original DVB. However, in the scene of IT, the IT business must be grounded, and we believe that the converged terminal is also landing. premise.
3. We said that the cable TV set-top boxes of various operators are also constantly being upgraded. From early one-way to later one-way enhancements, to our two-way interaction, it should now be said that many operators have also launched converged boxes. The selection of set-top boxes is also very important to our radio and television operators, and it is a big investment for our radio and television operators. Therefore, the integration of terminals is a key issue at this level. Therefore, in the year of 2014 this year, our Planning Institute has also done a lot of work on this.
This simply said that this work began in 2013. In the early stage we did a lot of research work. Our research should say that from the Internet, to the production equipment, manufacturers, including our radio and television operators, including our radio and television The equipment manufacturer must consider the existing and developed terminal compatibility issues when you are doing broadcast network Internet convergence. Some services must consider the original business. In this terminal we spent half a year doing research on the entire market. We have a detailed survey report. If you are interested, you can look at it.
From 2013 to 2014, we have been organizing operators and equipment manufacturers at the beginning of this year. Many operators' manufacturers have also participated in the discussion of our standards. We have set up corresponding experimental platforms in the planning laboratory, including We organized related manufacturers, including Kyushu, Tong Chau, and Digital Video, and also made related boxes and systems. We also set up a system in our laboratory. On the basis of the previous period, the draft of this standard was also formally solicited opinions from the industry in November. It should be on the 14th of this month. The opinions solicited will be over. The comments may be completed and the next meeting may be reviewed and formally released.
Just now I said that standardization is twofold. One is that the Planning Institute and the newly established State Grid Corporation have set up a laboratory this year. Some of the important work of this lab is centering on the Internet, which is to do related research work on converged terminals. We are already carrying out related work.
Second, in terms of standardization, the Science and Technology Department of the General Administration of Administration in August 2014 officially issued the standard tasks. We are now in the stage of soliciting opinions in accordance with the standard tasks.
The background and progress of the entire project were described in a bit of time before. We will talk about converged terminals. We all know that the Fusion Terminal I just mentioned is the core of the entire cable TV user-oriented entrance, that is, whether we are talking about our broadcast TV, or do our interactive TV, and each cable Operators are doing multi-screen services, and even the future of digital smart home services. The core entrance is the smart convergence terminal.
Our radio and television network tradition is a platform, including later the A platform and the B platform, which is to create a two-way network. Now that Internet technology has come in, we are also doing it, that is, based on IT's full two-way network of radio and television networks, this is also done. In the whole link, the integration of terminals is a very important application scenario. In this picture, everyone also sees that at the end of the access network, it includes the home-owned screens, the second screen, the third screen, and even The fourth screen convergence center.
When it comes to convergent terminals, everyone will definitely think of a variety of terminals, now including the mentioned TV sticks, including boxes like pure OTT, as well as all-in-ones, our research ideas, we are in a standard Because of the standard overall architecture of this standard intelligent convergence terminal, I cannot cover all the forms within a standard. It should be said that from the perspective of business needs, including building and modularity, we will propose a framework-wide standard, and the follow-up should be said that in the future broadcasting industry, follow-up in accordance with the framework will derive a lot of standards, including family The standards of the network, including the standards of the converged set-top box and the standard of the integrated one, are based on this standard.
Speaking of the overall standard architecture, that is already quite familiar. I'm talking about the hardware layer. The above is the software. The top layer of the software is the application layer. As the core of the overall architecture, we stipulate that it cannot regulate certain very detailed things. Because from the hardware layer, some minimum requirements that are necessary to support the business may be specified. From the system software layer, now includes the TPOS pushed by the General Office, including some mature systems. His software layer interfaces with the API of the hardware layer, including the operating system kernel including the underlying physical layer. The other is security, so the security is from the entire system software to the software, to the application, until the physical layer of the group has some related requirements.
I also briefly talk about this, when it comes to the hardware is mainly the core of the hardware, media processing, smart boxes are now with the CPU, including the basic hardware of the GPU, because now are two-way boxes, including support for the three Broadband access technology modular things, as well as future fiber-to-the-home, there are five types of operators directly to the home, communications module, including media processing, including the original SD, HD, including the switch, as well as injecting. Software layer What operating system do you use more? The software includes frameworks, including components. In fact, this core is the building layer. The building layer includes all the songs and smart terminal applications, including smart TV applications, including payment. The formation of the family, including the formation of the family, including the delivery of users. Because of the time, I will not go into details. This standard has now been formally drafted. By then, I can send it to everyone. Everyone can see it.
Just mentioned that depending on the application, the terminal's form is not the same. We try to explain one thing in the standard. According to the media application, it needs to use different software, different software components, and different combinations of hardware. Module, so to pursue a principle, the terminal module is based on hardware modules and software modules, software modules can be cut, this is an enhanced live TV, now we may be the traditional TV front-end operators, and then the user demodulation After that, digital television passes through to televisions, but in the era of multi-screen switching, we may still have wirelessly distributed videos. Home use of WIFI or DIY may give the home the second screen, and the third screen multi-screen switching broadcasting. Applications, this time related to wireless, including wireless communications, including wired distribution components.
This figure also clearly sees that there are various modules to implement such a combination. What are the modules on the hardware and what are the protocols on the software? The form of the enhanced live TV service must be as follows: Operators now say that I will be a gateway, I will do some network access, including wireless distribution, including our multi-screen digital, may be like television business functions are not needed, this can be configured according to each operator can , can be reduced, the function of the software according to your composition to adapt to different forms, this standard is such a meaning.
After the project was completed, we wrote a lot of relevant information for the General Administration of Directorate, including proposals for advancing the development of cable television networks, including technical reports, and the most important one was the draft of the industry standard. The project itself was also approved by the Science and Technology Division in March this year.
There are several aspects of this standard's innovation in itself: First, a more complete simulation in our planning institute, the country's business environment to the city, including the business platform to the network environment, including the broadband environment, Including business experimentation.
This is a mockup of the lab that was set up. This is for the purpose of experimentation and verification. This technology is built into the K2 cat itself. This module itself can also be switched.
From the core of standardization, as the most important constraint for the development of broadcasting and television for so many years, CA and EPG are not the same, including the original various types of networks, including set-top boxes, in a province, and even in a different province. Different standards, through this standard we want to separate hardware and software, hardware is hardware, software is software, reduce costs, reduce the popularity of rapid products.
In this standard, it is clearly stated that the overall architecture of the home gateway is now functioning as a home gateway. As an ordinary user enjoying the services provided by the operator, it may be the first one that requires broadband access, and broadband access hopes to Other devices in the home are connected, including mobile Pads, multimedia storage devices, converged IT services that our operators do, and pure Internet video services, which can be supported through home gateways.
Multi-application ecology, convergence terminals, and radio and television operators are the foundation of our video. We have devoted ourselves to video for so many years. However, in the converged terminal architecture, we have also highlighted the multi-application ecology, including the use of games and other apps. It can be considered on the open box terminal.
We mentioned that this is the cloud interaction. This cloud interaction, especially the Beijing Gehua, is now available in the box that Beijing Gehua Huafang has made available for cloud interaction. In fact, there was just a component on the software level. The formation of human-computer interaction If you use the iPhone, including the navigation of the interface, channel search, channel navigation, such applications, which can be clearly reflected in this standard.
The integration of terminals is of several important significance. A speech made by Minister Nie this year, we have to make four changes in radio and television, and we ourselves understand what these four changes are. On the left are the leaders' speeches.
Because the original emphasis of broadcast and television is to cover coverage and how to become an audience advantage after coverage, I think this box is how you can meet the needs of the market and users. In other words how do you converge the terminal to meet the needs of users, of course, just said that the entire box is only part of the chain, the box is only the most part of the terminal, there is the network in front, and the platform to do with everyone. Second, the benefits of digitalization must be to the advantage of communication. In fact, broadcasting and television have been digitalized for the past ten years from 2004 to now. Now the power of communication is because the impact of new Internet media on radio and television is still relatively large. The Internet of Things, including big data, must be used as a carrier or as an entrance. The terminal of our radio and television industry is playing a very important role here. We have all these electronic devices in our home. In fact, it is all through the home terminal, including some of its data, including some of its information, all relying on this to achieve influence. This is a platform, and the advantages of the platform rely on the boxes of convergent terminals of our radio and television operators. We not only Video-based applications, like the smart cities proposed by the country, including remote medical care, remote education, including city surveillance, including some value-added wireless distribution, it should be said that the box itself can also reflect our platform through this box. Advantage. The second is the box for security management and control. It is also the consumption information of all users in the home. Its user behavior is also good, including the collection of big data in the future, including the monitoring of security. The box itself is also a problem.
The convergence terminal itself can also promote several developments. One is the development of broadband broadcasting, which has already been demonstrated. As broadband is now a user, I am also a personal user. I feel that as an individual user, high-bandwidth Internet access is the first requirement. Users can access the Internet and enter broadband. This can promote him.
Secondly, in the whole country, the integration of the future state-owned network and local network companies must be integrated at the service level, including the deployment of services. We believe that it is based on the future IDC of the State Grid, and based on the CPN, the box will not only fall. After the deployment of converged terminals, cross-services in various provinces may also be developed in other places, including the development of national businesses.
To promote the linkage between network stations, such as Hunan TV Station and Guangdong TV Station, to insert some live broadcast applications on the programs of the TV stations and directly interact with each other. In this standard, relevant data is also made.
Convergence terminal, in fact, just said a lot, this fusion terminal in the future I think it is a very important thing that our radio and television operators should say. First of all, it is our entrance to users. Second, we now talk about home gateways. Now that the Internet has provided smart home gateways, this is not just a communication gateway. In the future, more intelligent terminals are home gateways. We are not only trying to make video based on the gateway. I just said that It may be based on the distribution of multimedia within the home, the sharing of multimedia, including the remote education of the future family, remote medical care, the gateway is called a box, and the gateway is also a good thing. He takes on a lot of things. Including the future, if we add storage to the box itself, our network operators can extend it further, and families can also be used as things distributed by our network. The significance of this box is very large.
Finally talk about the next step, because this standard has been formally sought comments, many operators are also the drafting unit of the standard, according to the normal standards for comments. We are the draft for consultations issued in mid-November 2014. The General Administration of Bureau is one month's solicitation of opinions. It should be completed in mid-December of this month. It should be submitted to the Science and Technology Department of SARFT and follow the standard review procedures. May be the end of this month or the beginning of the next month this standard was released, after the release of the home gateway, including our all-in-one machine, including the integration of set-top box standards may follow this framework to further advance, and very much hope to be in the seats Each of you will promote some of the follow-up standards, because follow-up there are standard publicity and promotion, we may do the relevant operators in the General Administration level to do some of the relevant standards of landing and demonstration of some applications. We may cooperate with the State Grid and carry out some related research with the State Grid.
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