Double sales! Internet TV "heating" home appliances market

As a must-have item for every family, television has been unable to satisfy people’s ever-increasing demands as the Internet has grown at a rapid rate. At this point, Internet manufacturers have been able to get involved in this area and have launched new smart Internet TVs in response to current trends.

In people’s understanding of the Internet, Internet TV can connect to the Internet and play its favorite program content. So for a long time, almost all Internet companies’ research and development of smart TVs have followed this rule and achieved Not a small result. So what is the status quo of Internet TV, what changes it can bring to people's lives, how do people feel about this new thing, and what is the outlook for Internet TV? Look at the current news survey.

Market: Internet TV sales doubled

With the rapid development of the Internet age, it took less than a year for Internet TVs to reach the market from concept to product launch. In 2013, various manufacturers were still testing the market and many products were testing water. Although it is still in the test period, but the data show that since the second half of last year, more than 300,000 Internet TVs have entered Chinese homes. Although this share is relatively low compared to traditional TVs, it has impacted the TV industry. It is very dramatic.

It is understood that before the market, the traditional 60-inch domestic brands of smart TVs that can access the Internet are all above 10,000 yuan, and international brands are generally above 20,000 yuan. However, due to the appearance of Internet TV, the price of TV is greatly reduced, 60 inches. Internet TV only sells for 6,999 yuan, but now it drops to 4,999 yuan. Moreover, as powerful Internet companies such as LeTV, Xiaomi, and Huawei enter the industry, the price threshold is further reduced to only half or one-third of that of conventional TVs of the same size.

Some industry insiders have said that from the concept to landing, real Internet TV took only one year. One year ago, our understanding of smart TVs was nothing more than that TVs could be equipped with simple applications that could watch movies online. Today's Internet TV has already included high quality and low price, does not rely on hardware to make money, software upgrades weekly, personalized content recommendation, etc., and gradually becomes a new choice for consumers, and a large number of user replacement surges are also expected to appear.

Why do people in the industry so optimistic about the prospects of Internet TV, LeTV TV Vice President Peng Gang said: "The advantage of Internet TV is to allow users to have the ultimate experience, through continuous understanding of user habits, recommend users love, let it really through the user's constant Use and interactive feedback to become exclusive personal products and services."

Of course, a personalized user experience is just one of the reasons why consumers choose Internet TV. Now consumers pay more attention to the price. Mr. Ren, a citizen of Shenyang, changed his 60-inch TV this year. He said: “In the past, if I bought less than 5,000 yuan for a TV with more than 40 inches, I thought it would be worth it. Now the price can buy 60-inch TV. It was unthinkable that I had felt that television was cheap enough in previous years, but now it is cheaper than a cell phone. It is just this size that is worth it, not to mention there are so many new features. ."

Recently, many families have switched to bigger and cheaper Internet TVs. Only this year's Golden Week online TV sales have increased by more than 50% to nearly 300,000 units. According to incomplete statistics, in 2013, China’s total television sales were 43.13 million units, of which smart television (including Internet TV) sold 21.7 million units, accounting for 52% of the total share, and this proportion may reach 69% this year. In view of this, the selling of smart TVs is enough to explain the popularity and pursuit of smart TVs by users.

Experts say that it is the consistent practice of Internet companies to attract users with low prices or even free of charge. They attract users with low-quality, high-quality products, and then gain value-added services through products such as QQ and WeChat. The difference is that Internet TV is hardware and software is more, but the essence is the same. Now, the development of Internet TV has caused a number of driving effects. Traditional TV manufacturers have joined hands with Internet companies to launch TVs. More and more high-quality, low-cost TVs have been emerging. The wave of replacements is occurring and the trend is irreversible.

Attention: Can Internet TV pull people back to the living room?

Although television is one of the family's must-haves, how many people are actually turning on the television? With the increasing popularity of smartphones and tablets, many viewpoints believe that television is declining and that it will even be eliminated. So why do so many consumers buy new TV? People would say that because there is a large screen on the wall of the living room to decorate, it will be more like a home, otherwise the home will always be deserted.

Therefore, the reason why most users buy Internet TV is simply because it is big enough and cheap enough. After buying a home, it is not necessary. The existence of this phenomenon is actually very common. Now people have enough screens in their lives. Computers and tablets are screens. Mobile phones are also screens. Televisions are certainly screens. In this multi-screen era, everyone has one of the most commonly used screens in front of them. Especially when the mobile Internet is maturing today, the most commonly used screen is a mobile phone. Can Internet TV allow people to shift their eyes from the mobile phone to its screen?

Now that there are enough Internet TV features, Internet access, shopping, and payment, it looks smart. Can these people attract users to come back? Ms. Sun, who just switched to Internet TV, told reporters: "I always feel that my family is a little bit." "Empty," there was no atmosphere in which the former family gathered in front of the TV to wait for the start of a program. Now it is time to go home from work. The adults and children of the family are playing in their rooms against their mobile phones or computers for a long time. I feel particularly twisted. After switching to a feature-rich Internet TV, I hope that I can play a role in making the living room a center of activity for my family.

"If Internet TV can really play such a role, then it is indeed very cost-effective for the family who bought it. A certain brand of Internet TV marketing manager Li told reporters that their television can not achieve such an effect is difficult to say, But it has such potential.

Manager Lee said: “Internet TV generally has a dedicated TV box, and a better box starts very quickly, just a few seconds, much faster than the phone starts, this box is similar to a cable TV set-top box. Many accessories are available for users to choose from, such as cloud base, fixed racks, touch-type super-remote control, special somatosensory cameras, Bluetooth headsets and 3D glasses."

In addition, Internet TV can also see a lot of content, which is one of the more attractive factors than the traditional television, the broadband speed of modern homes is constantly improving, which means that live high-definition programming has no pressure. A video that is four times clearer than a regular TV show can be played with a single press. It is conceivable that if you are used to such a high-definition program, will you always look at the computer and mobile phone screens with a clear definition?

Inquiry: Real Internet TV

Apple CEO Cook once said: The current television is still largely in the 70s of the last century. In the past, for a long period of time, in addition to the increasing size of the screen and the better and better display effect of televisions, content acquisition and control methods are almost No change has taken place, and the speed of development has lagged far behind the speed of the entire society's informationization.

Before the iPhone appeared, all mobile phones had physical buttons. If we can't jump out of the "physical button screen," we may never see the iPhone. Well, if we want to really create innovative TVs, we can't just confine ourselves to the simple combination of "remote display screen" or "cable TV". What is the "Internet TV" in the true sense?

Some of the so-called "Internet TV" are not actually Internet TV. Although it is possible to access the Internet and pre-install software, in essence, it is just one of the most superficial expressions of Internet TV. Until now, traditional TV makers still believe that as long as they cooperate with Internet companies, adding content to Internet companies can be called smart, but this may not be the case.

Industry insider Mr. Sun believes that for some of the Internet TVs nowadays, they have a good appearance and a very destructive price, but they only have one more network cable than the traditional TV, and now they are dealing with what is Internet TV. There is no industry in the industry. Uniform standards. Some people think that Internet TV is "TV connected to the Internet," while others are "using Internet thinking to sell TV." Obviously, this is not an innovative product for traditional TV that has remained unchanged for too long.

According to reports, the current domestic Internet TV manufacturers are mainly traditional TV manufacturers and some "outsiders" emerging Internet companies. Because of their good prospects for development, many outsiders compete to enter this field.

Mr. Sun believes that some of the Internet TVs on the market today are dominated by hardware configurations, production processes, cost-effective ratios, some are main content, and some will adopt hunger marketing strategies. These methods have achieved good sales, but the revolution is like i-Phone. Sexual changes have not yet occurred.

Now, a 55-inch tablet device has already been introduced in the industry. Although this product is not known as a TV, it has a similar appearance to a TV. The difference is that there is no remote control, but instead it is touch-controlled through the APP of a mobile phone or tablet. , content is the phone, tablet content onto the screen. This has changed a lot with traditional TVs. It is a brand-new product type that has been referred to by the industry as a "55-inch flat panel."

Internet TV is a very new concept, and it is a concept that has not been defined. What is Internet TV in the end, it still needs time to verify.