On the morning of December 9, Leighton's chairman Jia Yueting announced on Weibo that LeTV will build an Internet smart electric car and establish an automotive Internet ecosystem.
According to Weibo, “The mobile industry is facing a huge revolution in the era of mobile internet. The SEE program that has been stealth for a year replicates the successful model of LeTV’s vertical integration, redefines the car, and develops the best Internet smart electric car by completely independently researching and developing. The establishment of an automotive Internet ecosystem will enable the Chinese automotive industry to subvert the traditional giants of Europe, the United States, Japan and South Korea, and effectively solve urban haze and traffic congestion. Everyone can drive super cars to breathe pure air."
Previously, related parties had disclosed that the "See plan" is closely related to new energy vehicles. This also means that after the layout of the living room, new energy vehicles will become a new entry point for the eco-layout of LeTV.
Regarding LeTV as an electric vehicle, after Zheng Gang, general manager of BAIC New Energy Automotive Co., Ltd. had previously stated that at the beginning of the year, LeTV and BAIC jointly invested in Atieva, a high-tech pure electric vehicle design company based in Silicon Valley, and obtained this company’s The first set of research technologies, Beiqi Group and LeTV Company also became shareholders of this company.
In July of this year, Beiqi chairman Xu Heyi and LeTV CEO Jia Yueting met in the Silicon Valley of the United States.
The time of the exchange between the two countries and the State Council announced that the guidelines for accelerating the promotion and application of new energy vehicles are separated by one week. Before contacting Xu Heyi, he expressed willingness to “represent OEM production of LeTVâ€. Some sources said that the content of the exchange is about new Energy car.
Soon, LeTV director Zhang Te responded to LeTV’s rumors of entering the new energy vehicle sector. “Jia Zeng only attended a forum with Xu Heyi and met with one side and was misrepresented.†Zhang Te said, “There is no , but our cloud actually covers all terminals."
In August of this year, Jiayueting Weibo revealed that he had made a special trip to Stuttgart, the cradle of the German automotive industry. This may be related to the See project. Stuttgart is a world-famous Motor City, home of the headquarters of Mercedes-Benz Motors and the birthplace of Porsche.
In the same month, He Yi, former deputy editor-in-chief of Sohu and general manager of the automotive division, joined LeTV. Let music enter the trend of new energy vehicles to clear - Letv or borrow cars to accelerate the construction of new energy automobile ecosystem.
LeEco Human Resources Department e-mail pointed out that after joining LeTV, He will be LeTV as the CEO of the car network and LeTV Holdings vice president, dominate the car networking project, direct reporting to Jia Yueting, LeTV internal attention to this project is evident.
In this internal e-mail, the car is also described as a new channel for LeTV Ecology. In the “enclosed space, mobile status and debris time†environment, LeSports Ecology will have a higher arrival rate.
In addition, some sources disclosed to this reporter that Jia Yueting had visited Tesla during his stay in the country and had contact with Tesla engineers and scientists.
According to LeCar's concept map of the LeTV new energy car that was previously exposed on the Internet, in addition to the selling point of new energy, the bright spot of the car is focused on the “Lear TV touch screen†set in the rear seat. The screen is connected to the Internet of Things and has a video, Control home appliances, smart security and other functions.
Extending this, it also means that LeTV's business model includes: cloud video, mobile shopping, mobile office, smart home and so on. For example, smart bracelets, in-vehicle screens and other devices are used to connect and control smart homes; LeCar, as a new channel, enhances LeTV's television, agriculture, and wine industry in a “closed space, mobile state, and fragmented time†environment. Ecological efficiency and reach.
In this sense, Leshi is a full-fledged business system of “content+platform+terminal+application†built behind automotive hardware and car screens.
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