The questioning of curved TV has finally come to an end.
Along with the appearance and growth of curved TV, the industry's prospects for curved TV have also changed gradually from the beginning to the end. In fact, today's curved TV is changing the industry's competitive landscape. If we say that there are manufacturers in the past to maintain a wait-and-see attitude on curved TV, then it is now facing the eruption of curved TV.
Stepping into a curved television during harvest time
We must believe that in the era of the Internet, there will always be some miracles. Just like in just a few years, smart phones have completely subverted traditional mobile phones, and also brought humans into the era of mobile Internet. Curved TV seems to be walking on such a road.
During the first 32 weeks of 2016, China Mobile's total data showed that the penetration rate of curved TV sales has risen to 6.3%, and the sales penetration rate has reached 15.2%. In addition, according to Zhong Yikang’s forecast, the sales volume of curved TV in the Chinese market will reach 2.3 million units in 2016, and the total market volume of curved surface TVs in China will reach 1.3 million units in the second half of the year, which has become the first choice for high-end products. The sales volume of curved TVs in 2017 is expected to exceed 4 million units. The sales volume of curved display is expected to reach 2 million units in 2016 and 5 million units in 2017.
Judging from the market situation, 21 home appliance brands including TCL, Hisense, Samsung, Konka, Sony, Haier, LeTV, Xiaomi, and Xiao Wei have introduced curved TVs. At present, there are a total of 155 models in the curved surface market. Without doubt, curved television will become a major trend.
On August 23rd, at the Surface TV/Display Cohesion Forum, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, stated that consumer demand in China is constantly escalating, mainstream companies continue to exert force, and the “Golden 9 Silver 10†is being driven and the Olympic year Under the influence of multiple factors, curved TV/monitors will usher in a big explosion. This year, it can also be seen as the first year of rapid growth of surface products.
From the experience point of view, compared with flat-panel TVs, curved TV has a greater perspective, so that the screen has a strong sense of three-dimensional. The beautiful arc not only looks pleasing to the eye, but also provides the viewer with an enveloping experience, and the immersion is greatly enhanced. In fact, not only is the visual effect outstanding, from the health point of view, curved TV also has certain advantages. The lens of the human eye is not flat, but has a certain degree of curvature. The curvature of the curved television is the most ergonomic, allowing the screen to “parallel†with the curvature of the lens, which reduces the dryness and discomfort of the eyes when used.
If the surface TV is still in the exploratory stage in 2014, the curved surface market has shown a strong momentum in 2015. With the continuous enhancement of technology and the further integration of the industrial chain, the curved surface market will develop rapidly in 2016. The curved screen technology was originally unconventional, and it has already shown its strong development momentum.
Insiders pointed out that the "Construction of Curved TV/Display Forum" is a clear dividing line, representing the complete formation of surface camps, curved TV will become a "winner" affecting the direction of the industry, curved TV with 3 years of training After the market matures, it is ushering in the harvest period.
The real battlefield is accumulated in the industry chain
The curved TV that is about to enter high growth period is like a seductive cake. However, while the surface television has ushered in new growth, it also faces the difficult problem that must be overcome as a new product. For example, the overall market cultivation of curved TV is still relatively low, and the high price makes curved TV a real popularization. Distance, obviously, curved TV is an attractive big cake, everyone wants to eat, but at present there is still not enough."
why?
When we review the development history of the television industry, we will find that every time we come to the final enterprise, we have enterprises that have mastered the discourse power of the industry chain, or companies that have core technologies in product innovation.
For example, in the smart TV era, chips and LCD panels are the two core technologies of LCD TV products. For quite a long time, domestic LCD TV companies lacked the right to speak in both chip and panel areas, which became the fundamental reason for the long-term suppression of LCD TV brands in China by foreign brands. At that time, TCL was relying on TCL TV's innovations in display technology and the integration of the LCD industry chain to surpass the Japanese and Korean brands.
Therefore, there are two major standards that must be considered when deciding that companies should go further in the field of curved surfaces. First, is there sufficient product innovation capability and industrial chain accumulation? Second, does it mean that you have the courage to enter the market in advance, not to follow the market, but to be the driver.
We use these two criteria for analysis.
First of all, the data show that in January and July of this year, the share of TCL's curved TV retail volume was as high as 29.7%, ranking first. In July, the share of TCL's curved TV retail sales soared to 34.7%, leading the industry with monopolistic advantages. This shows that TCL is not willing to be the identity of market players, but is brave enough to assume the identity of the surface television industry expanders. It is based on continuous efforts and promotion of technology companies, products, industrial chains and other deployments of TCL and other start-up companies that not only allow the technical level of surface television to reach an unprecedented height, but also spurs the sudden development of the overall surface display industry.
Secondly, relying on its own China Star Optoelectronics, TCL is currently the only company with the "LCD panel - backlight module - complete machine manufacturing" industry chain vertical integration and integration of advantages, you can easily control the core of the R & D, production, sales and other core The link opens up the upstream and downstream of the industrial chain at one stroke and forms the strongest surface industrial chain structure. The comprehensive strength far exceeds that of other TV companies and is also a sound guarantee for their market position.
Third, 35 years of television industry accumulation and the exploration of curved surface television technology in the past three years are the biggest ties for TCL to win. It is understood that TCL has taken the lead in launching the 4000R gold curvature surface television product that best meets the eye curvature in the Chinese market, and has creatively combined the world's most cutting-edge technologies with curved surfaces to create quantum dot surfaces, ultra-thin surfaces, and HDR surfaces. And other series of the world's leading strongest curved product camp.
Based on the above analysis, it is not difficult to conclude that the true battlefield of curved TV is not within our sight. TCL is relying on the leading advantages of the industry chain and technology, as well as the mature industrial chain heritage, to create a new surface TV. pattern.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Along with the appearance and growth of curved TV, the industry's prospects for curved TV have also changed gradually from the beginning to the end. In fact, today's curved TV is changing the industry's competitive landscape. If we say that there are manufacturers in the past to maintain a wait-and-see attitude on curved TV, then it is now facing the eruption of curved TV.
Stepping into a curved television during harvest time
We must believe that in the era of the Internet, there will always be some miracles. Just like in just a few years, smart phones have completely subverted traditional mobile phones, and also brought humans into the era of mobile Internet. Curved TV seems to be walking on such a road.
During the first 32 weeks of 2016, China Mobile's total data showed that the penetration rate of curved TV sales has risen to 6.3%, and the sales penetration rate has reached 15.2%. In addition, according to Zhong Yikang’s forecast, the sales volume of curved TV in the Chinese market will reach 2.3 million units in 2016, and the total market volume of curved surface TVs in China will reach 1.3 million units in the second half of the year, which has become the first choice for high-end products. The sales volume of curved TVs in 2017 is expected to exceed 4 million units. The sales volume of curved display is expected to reach 2 million units in 2016 and 5 million units in 2017.
Judging from the market situation, 21 home appliance brands including TCL, Hisense, Samsung, Konka, Sony, Haier, LeTV, Xiaomi, and Xiao Wei have introduced curved TVs. At present, there are a total of 155 models in the curved surface market. Without doubt, curved television will become a major trend.
From the experience point of view, compared with flat-panel TVs, curved TV has a greater perspective, so that the screen has a strong sense of three-dimensional. The beautiful arc not only looks pleasing to the eye, but also provides the viewer with an enveloping experience, and the immersion is greatly enhanced. In fact, not only is the visual effect outstanding, from the health point of view, curved TV also has certain advantages. The lens of the human eye is not flat, but has a certain degree of curvature. The curvature of the curved television is the most ergonomic, allowing the screen to “parallel†with the curvature of the lens, which reduces the dryness and discomfort of the eyes when used.
If the surface TV is still in the exploratory stage in 2014, the curved surface market has shown a strong momentum in 2015. With the continuous enhancement of technology and the further integration of the industrial chain, the curved surface market will develop rapidly in 2016. The curved screen technology was originally unconventional, and it has already shown its strong development momentum.
Insiders pointed out that the "Construction of Curved TV/Display Forum" is a clear dividing line, representing the complete formation of surface camps, curved TV will become a "winner" affecting the direction of the industry, curved TV with 3 years of training After the market matures, it is ushering in the harvest period.
The real battlefield is accumulated in the industry chain
The curved TV that is about to enter high growth period is like a seductive cake. However, while the surface television has ushered in new growth, it also faces the difficult problem that must be overcome as a new product. For example, the overall market cultivation of curved TV is still relatively low, and the high price makes curved TV a real popularization. Distance, obviously, curved TV is an attractive big cake, everyone wants to eat, but at present there is still not enough."
why?
When we review the development history of the television industry, we will find that every time we come to the final enterprise, we have enterprises that have mastered the discourse power of the industry chain, or companies that have core technologies in product innovation.
For example, in the smart TV era, chips and LCD panels are the two core technologies of LCD TV products. For quite a long time, domestic LCD TV companies lacked the right to speak in both chip and panel areas, which became the fundamental reason for the long-term suppression of LCD TV brands in China by foreign brands. At that time, TCL was relying on TCL TV's innovations in display technology and the integration of the LCD industry chain to surpass the Japanese and Korean brands.
Therefore, there are two major standards that must be considered when deciding that companies should go further in the field of curved surfaces. First, is there sufficient product innovation capability and industrial chain accumulation? Second, does it mean that you have the courage to enter the market in advance, not to follow the market, but to be the driver.
First of all, the data show that in January and July of this year, the share of TCL's curved TV retail volume was as high as 29.7%, ranking first. In July, the share of TCL's curved TV retail sales soared to 34.7%, leading the industry with monopolistic advantages. This shows that TCL is not willing to be the identity of market players, but is brave enough to assume the identity of the surface television industry expanders. It is based on continuous efforts and promotion of technology companies, products, industrial chains and other deployments of TCL and other start-up companies that not only allow the technical level of surface television to reach an unprecedented height, but also spurs the sudden development of the overall surface display industry.
Secondly, relying on its own China Star Optoelectronics, TCL is currently the only company with the "LCD panel - backlight module - complete machine manufacturing" industry chain vertical integration and integration of advantages, you can easily control the core of the R & D, production, sales and other core The link opens up the upstream and downstream of the industrial chain at one stroke and forms the strongest surface industrial chain structure. The comprehensive strength far exceeds that of other TV companies and is also a sound guarantee for their market position.
Third, 35 years of television industry accumulation and the exploration of curved surface television technology in the past three years are the biggest ties for TCL to win. It is understood that TCL has taken the lead in launching the 4000R gold curvature surface television product that best meets the eye curvature in the Chinese market, and has creatively combined the world's most cutting-edge technologies with curved surfaces to create quantum dot surfaces, ultra-thin surfaces, and HDR surfaces. And other series of the world's leading strongest curved product camp.
Based on the above analysis, it is not difficult to conclude that the true battlefield of curved TV is not within our sight. TCL is relying on the leading advantages of the industry chain and technology, as well as the mature industrial chain heritage, to create a new surface TV. pattern.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.