In the past year, with the rapid penetration of mobile Internet technology and the increasing attention and efforts of the automotive industry for the Internet of Vehicles, the front-mounted vehicle interactive system has entered a period of rapid development.
The concept of the Internet of Vehicles was derived from the Internet of Things. Some people explained the definition of the Internet of Things from the concept of networking, and defined the Internet of Vehicles as the vehicle Internet of Things and the vehicle Internet. However, we believe that the essence of the "Internet of Vehicles" is "connection." "The two ends of the connection can be people and cars, cars and cars, but also cars and roads. The connection makes the Internet of Vehicles from concept to purpose. First of all, the Internet of Vehicles is not an isolated technical product, it is inseparable from the car. Many steps in automobile manufacturing have been simplified into a piece of code by the Internet. As long as the logic is clear and the user's needs are grasped, the code can be written, deleted or even deleted. Therefore, the threshold for building a car begins to decrease, and the car companies are also being forced. Among the concepts of openness and acceleration, the Internet era will face new challenges for car companies.
Authorities say that in 2018, the global car networking market will reach 39 billion euros. This year, 60% of vehicles will be equipped with Internet technology. The integration of mobile phones, embedded and smart phones is the three main ways of car networking products. .
China's car networking market forecast, the budget shows that by 2015, the overall market size of China's car networking related industries will exceed 150 billion yuan, which is about half of the 39 billion euros, that is, China's car networking market share will account for the global car Half of the connected market share. China's car networking will leapfrog in five years, and will hit a big explosion in 2020. The number of users of car networking products will reach 400,000. The data fully shows that users need car networking, and they need car intelligence, and the demand speed exceeds The imagination of car companies will inevitably lead many car companies to face new issues.
In the past year, many car companies and Internet companies have begun to cooperate slowly, but there have also been many problems. Cautiously, how to cooperate with fast-paced Internet companies, how to coordinate this fast and slow contradiction is the biggest One of the problems.
On the representative of the Internet, the company often complains: “Our product iterations are very fast. After one year, the products are even beyond imagination. But when working with the car companies, the products that will be eliminated within two or three years will be two or three years later. Can be online." Visible this speed is very acceptable for the Internet of Vehicles on behalf of the company.
On the contrary, car companies have their own complaints, car companies are determined to apply a new product and technology to the supply chain and new products, more than 100 safety tests, and to adapt to the needs of users and models, if this If the speed is too fast, it will inevitably lead to insecurity. "Unsafe" is the most fearful door for all car companies. With the development of the Internet of Vehicles, it is inevitable that car companies and Internet companies will cooperate more and more. How to cooperate? How is the new product process built? Whether the self-owned brand enterprises that have been constrained by the past can leverage the development of the Internet to achieve cornering overtaking, although the data can not provide an accurate forecast, but see a more gratifying phenomenon, the former partners of the former team began to cooperate, BAIC and LeTV, SAIC and Ali, maybe not long after, the car companies that open the threshold will usher in the 2.0 version of the intelligent car.
Even companies that are engaged in product research and development may not really understand the needs of users. Even if they understand their products, they may not know other types of products from other companies. Too much hard work is not the best choice under Internet thinking.
The trend and analysis of the pre-installed in-vehicle system, the two most fundamental questions raised from the user's point of view, that is, what function does the system have and how is it used? The scoring standard is for the objective and experience experience of two large blocks, the quantity, quality and user experience of the parity function. The objective part scores the system from five dimensions, namely basic hardware, basic software, entertainment functions, navigation, mobile office and call center. These five dimensions are divided into 64 small items for scoring, in addition to one extra point. The item is used to encourage product innovation. The experience is divided into four dimensions: product appearance and process level, control experience, interpersonal interaction design, support and expansion. These four dimensions are divided into 24 sub-items.
After systematic evaluation, the current status of pre-installed vehicle-mounted interactive systems at present is as follows:
1. Hardware competition has not yet been put on the agenda.
2. There is still a big gap between the running speed and the mobile phone.
3, the display screen is more than seven inches.
4, the system software is mainly vce, Android system begins to enter the car.
5. Information output is still in its infancy.
6. The proportion of equipped manual call centers is not high.
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