More than 100 years ago, there was a controversy about watches: whether the watch was made on the ornament or the ornament was made on the watch? But in the end, people did not accept a dial on the ring or brooch, nor in the watch. Do too much decoration on it. Nowadays, with the development of science and technology, the concept of smart wearable devices is fierce, and some people once again put "ideas" on the watch. Since the birth of the "smart watch", in the era of this popular "subversion" concept, it has been placed by many people to subvert the high hopes of the traditional watch to open the future of smart wearable devices. The grand blueprint is painted, only when the tide of intelligence strikes, countless entrepreneurs follow the enthusiasm, a large number of manufacturers are busy laying out the card slots, smart watches have become the "darling" in the field of technology, VCs are scrambling for the object... The problem is, Can smart watches really prop up the future of smart wearables?
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Smart watch market has limited capacity
According to market research firm IHS, the global market for wearables will reach $30 billion by 2018. What is the concept of 30 billion US dollars? About three-quarters of the valuation of Xiaomi's company. This is the market size of global wearable devices by 2018. Smart watches are only part of it. If we further eliminate the current mainstream hardware manufacturers. The market share, almost no survival space for emerging smart watch startups. Not only that, smart watches are not highly demanding and highly interchangeable relative to smartphones, which is destined to be as high as the market.
Although 2014 was a year of outbreaks of smart wearables, including smart watches, shipments of wearables were not ideal, reaching just 40 million. The main reason is that people still don't have enough mental preparation to decide to have a small screen ipad on their wrists. Even if it helps the wearer calculate calories and sleep quality, people care about it. The operation is cumbersome. Perhaps for watches, people still prefer its original attributes, rather than the various ribs that are now given.
Functional chicken rib
Today's smart watches, regardless of their appearance, can be classified into two categories: Android and Apple. The main difference between these two types of watches is the system. Android Wear has already seen it. The Apple Watch has not yet been listed, but from the information given by its conference, it is similar to the current mainstream smart watch function, but the operation UI experience is different. . There are many Android-based hand surface markets, Samsung Galaxy Gear, MOTO 360, Sony SmartWatch, LG's G Watch, and of course many smart phone brands of emerging startups. Unfortunately, so many mobile phone brands are functionally apart. In addition to the watch function, there is only health monitoring function that can take out the hand. How many meters per day? How many calories are consumed? How is the quality of sleep? This can monitor the health of the wearer?
Of course, smart phone manufacturers like Samsung, Huawei, and LG will also associate their smart watches with smart phones and launch special features such as SMS and call alert. The question is, how many users will pay for smart watches because of these functions? In addition, I also saw more brainless manufacturers, adding cameras and communication functions to smart watches. Imagine which user will not use the mobile phone, but use the watch to pick up the phone and take photos. Originally, the ultra-small screen of the smart watch and the ultra-short standby have greatly reduced the user experience. If you give it more functions, no doubt Will make users more unhappy.
The card position is weakened and the outlook is worrying.
In fact, manufacturers of smart watches know that the current smart watches are not enough to obtain universal recognition in terms of functionality or practicality. However, as the most likely breakthrough point for future wearable devices, smart watches will undoubtedly make every manufacturer pay enough attention, and then invest huge sums of money and manpower to follow up R&D, in order to seize the opportunity of future development of wearable devices. In general, the current popularity of smart watches is mainly due to the "card position" thinking between manufacturers.
But unfortunately, smart watches are unique, and the application scenarios based on smart watches are seriously lagging behind. The manufacturer anticipates that the smart watch as a payment intermediary, the "key" role played in connecting various intelligent scenes, and the human body biological information collection function in the future smart medical treatment have not been effectively realized, even in the foreseeable short-term. Possible to achieve. This makes the smart watch being seriously diluted by the "card position" and "occupation pit" that the manufacturer has placed. It is not excluded that it will be forgotten as much as the "electronic dictionary" and "learning machine" a few years ago. Silently disappeared.
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