[Source: "High-tech LED" magazine January issue (total issue 61) Wen | Zhou Shui-ming] If 2010 is the year of LED lighting market, 2011 is the year of LED lighting market, 2012 is the LED lighting market In the year of competition, then 2014 is the year of survival in the LED lighting market.
This is an era of opportunities and challenges, successes and failures. In the past 2014, we can use the "running tides", "mergers and acquisitions tides", and "e-commerce breakout tides".
The cold thinking behind the "running down the tide" The competition in the LED lighting industry has entered a white-hot stage. Under the influence of the market environment, the lack of standards, the homogeneity of products and other harsh economic environment, blindly follow the trend and pursue the immediate interests regardless of long-term development. Enterprises abound, leading to various running and closing incidents, one after another.
The most familiar "running event" in the industry is that the boss of Fengguang Legend and his relatives suddenly "evaporated". Ironically, the advertising slogan of Fengguang Legend is "the leader of LED applications." Under the "leading run" of Fengguang legend, from the horizontal column Xilin Lighting, Xiaolan Jike Lighting, Zhongshan Qike Lighting To the recent Jinqiutian lighting, good lighting, etc., there are many companies in the industry that “follow the runâ€.
The reason behind this is tantamount to the company's expectation to obtain market share at low prices, disregarding product quality, quality problems emerge in an endless stream, coupled with the lack of awareness of enterprises to avoid risks, the ability is not strong, and ultimately lead to the break of the capital chain, but in desperation, The move can only be "one run away".
These "running" companies ran "easy enough" and ran "sufficiently", but the supplier's money was not available, the dealer's goods could not be sent out, leaving behind a pile of mess, "running the road" The company lacks correct judgments about the industry and lacks the necessary sense of responsibility for the society.
Under the trend of "M & A boom" rational <br> <br> next review in 2014, LED lighting industry event surge in mergers and acquisitions, more than 100 related cases. On the acquisition of Weiwei, Tsinghua Tongfang acquired Zhen Mingli, Hongli Optoelectronics acquired Smect and so on. The original intention of these acquisitions is to further consolidate and deepen its LED lighting market in order to achieve effective integration of resources and complementary advantages. status. It is a good way for companies with financial strength to develop rapidly through mergers and acquisitions instead of gradually expanding their own channels.
"M&A and restructuring" is the trend of the times. Everything has two sides. It is impossible to judge the quality of "mergers and acquisitions" simply or not. As the saying goes, "M&A success is a joy; mergers and acquisitions fail, there is no pain." The M&A and reorganization incidents are more like a “inning bureau†of the game of interest. The scene is cruel and fierce.
This is an era of opportunities and challenges, successes and failures. In the past 2014, we can use the "running tides", "mergers and acquisitions tides", and "e-commerce breakout tides".
The cold thinking behind the "running down the tide" The competition in the LED lighting industry has entered a white-hot stage. Under the influence of the market environment, the lack of standards, the homogeneity of products and other harsh economic environment, blindly follow the trend and pursue the immediate interests regardless of long-term development. Enterprises abound, leading to various running and closing incidents, one after another.
The most familiar "running event" in the industry is that the boss of Fengguang Legend and his relatives suddenly "evaporated". Ironically, the advertising slogan of Fengguang Legend is "the leader of LED applications." Under the "leading run" of Fengguang legend, from the horizontal column Xilin Lighting, Xiaolan Jike Lighting, Zhongshan Qike Lighting To the recent Jinqiutian lighting, good lighting, etc., there are many companies in the industry that “follow the runâ€.
The reason behind this is tantamount to the company's expectation to obtain market share at low prices, disregarding product quality, quality problems emerge in an endless stream, coupled with the lack of awareness of enterprises to avoid risks, the ability is not strong, and ultimately lead to the break of the capital chain, but in desperation, The move can only be "one run away".
These "running" companies ran "easy enough" and ran "sufficiently", but the supplier's money was not available, the dealer's goods could not be sent out, leaving behind a pile of mess, "running the road" The company lacks correct judgments about the industry and lacks the necessary sense of responsibility for the society.
Under the trend of "M & A boom" rational <br> <br> next review in 2014, LED lighting industry event surge in mergers and acquisitions, more than 100 related cases. On the acquisition of Weiwei, Tsinghua Tongfang acquired Zhen Mingli, Hongli Optoelectronics acquired Smect and so on. The original intention of these acquisitions is to further consolidate and deepen its LED lighting market in order to achieve effective integration of resources and complementary advantages. status. It is a good way for companies with financial strength to develop rapidly through mergers and acquisitions instead of gradually expanding their own channels.
"M&A and restructuring" is the trend of the times. Everything has two sides. It is impossible to judge the quality of "mergers and acquisitions" simply or not. As the saying goes, "M&A success is a joy; mergers and acquisitions fail, there is no pain." The M&A and reorganization incidents are more like a “inning bureau†of the game of interest. The scene is cruel and fierce.
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