[Global Science and Technology Report] According to foreign media reports on April 6, Chinese mobile phone manufacturer Jin Li recently released Gionee A1 in India. The phone's configuration is 16MP front-facing camera, fast bi-directional rechargeable battery at 4010 mAh, 4GB RAM, 64 GB internal storage, and up to 256 GB of external storage. The release of the new machine coincided with Jin Li’s intention to build a factory, and Jin Li also expressed his desire to become a giant smart market in India and to seize a huge market share.
ArvindR Vohra, the CEO of Jinli India, discussed Jinli’s Indian strategy and other issues and introduced the following five issues:
The first is Gionee A1, a new machine for Jin Li. Alvind Vohra said that the phone is equipped with an ultra-long-charged battery in addition to the self-timer lighting.
The second is the printing production. Now, all of Jinli’s mobile phones have begun production in India. To assist the production process, the company will spend 5 billion rupees (approximately 465 million yuan) in the next two years to establish a new factory in the State of Khuliya, while targeting revenue of US$1.53 billion in the next fiscal year.
The third is online marketing. Alvind Warch said that Jinli has no intention of online marketing. For him, both online and offline are channels, and online channels are now seeking opportunities for cooperation with Jin Li. Prior to this, Jinli was forced to cooperate with online channels and now wants to get through the channels.
The fourth is data services. For handset manufacturers, with the development of network interconnection and interoperability, customers demand better performance. Therefore, Jin Li must create better hardware. In general, good hardware means good processors and software, large storage, and a unique design. However, in my opinion, cameras and batteries are also very important.
In the end, Jin Li’s brand ambassador and the difficulties he faced, Jin Li’s selection of actor Alia Burchart and cricket player Ke Li Le as Jin Li’s brand ambassadors. They have many young fans and can promote Jin Li very well. The biggest challenge for any of my brands is to constantly focus on consumers' experiences and services, because with the increase of data, all companies will face the challenge of distribution, providing products, brands, and services. (Internship Compilation: Yang Fangfang Reviewer: Li Zongze)
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