LED bulbs are included in the government subsidies manufacturers collectively optimistic

[High-tech LED reporter / Long Zonghui] Recently, Lu Fang, director of the National Development and Reform Commission's project to eliminate incandescent lamps, said that this year, the promotion of LED lighting products will reach 30 million, covering the previous types of tunnel lights, street lights, downlights, On the basis of spotlights, add bulbs. The reporter learned that this is the performance of the country's gradual downward tilt of subsidies, which will greatly promote the entry of LED bulbs into the civilian market.

In the past few years, in order to help LED companies develop rapidly, most of the government subsidies are concentrated in the upstream. Since 2010, the domestic LED chip industry has entered a period of frenzied expansion. In 2010 alone, 20 epitaxial chip projects were established. Investment in 2011 is still overheated, and 15 new epitaxial chip projects are still in operation throughout the year. The result of crazy investment directly led to a serious overcapacity of upstream LED chips, market competition intensified, and prices continued to fall. But even so, the price of LED lighting is still unacceptable to ordinary consumers.

As can be seen from the earnings report of listed companies last year, the government's subsidies to the upstream LED chip industry have shrunk significantly. According to the announcement of Sanan Optoelectronics, the subsidies for 2010, 2011 and 2012 were 253 million, 805 million and 328 million, respectively, accounting for 60.4%, 86% and 40.5% of the net profit of the year. The government's efforts to subsidize the upstream industry of LEDs have slowed down.

On October 1, 2012, the state banned more than 100W incandescent lamps, indirectly providing market space for LED bulbs, but in fact the role played is not obvious, LED bulbs in the Chinese market performance is still relatively conservative.

On January 30 this year, the Ministry of Finance's Development and Reform Commission issued the "Notice on Adjusting and Promulgating the 13th Energy Conservation Government Procurement List" to include LED road/tunnel lighting products, LED downlights, and launch-type self-ballasted LED lights. However, the use of these lamps is mostly concentrated in the field of outdoor lighting and indoor lighting, and LED lamps have not been brought into the homes of the people.

According to the Research Report of the Institute of Advanced Technology (GLII), the current sales channels for LED lighting fixtures are roughly divided into two categories, namely engineering channels and traditional lighting channels. At present, traditional lighting still occupies an absolute market share advantage, and the overall market penetration of LED lamps is still very low, accounting for only about 7%.

Huang Mei, deputy general manager of Dongguan Kelei Digital Optoelectronics Co., Ltd. believes that the government's subsidy for LED bulbs is closer to the actual situation of the industry, because the previous downlights and spotlights are mostly used in high-end places such as hotels, while indoor lighting LED tubes and Bulbs are a big market and it is a good thing to take them into subsidies.

"This government subsidy policy is definitely good news for the whole industry." Zhao Bin, vice president of Jiangxi Lianchuang, said that the subsidy policy may directly target the end users of LED bulbs.

After the earthquake in Japan, the local government implemented a subsidy policy for the terminal in order to promote LED lighting and reduce the amount of electricity used. After the people bought LED bulbs, they could enjoy relevant subsidies with invoices. LED lighting achieved sales in Japan that year. Explosive growth. The Chinese government is also expected to adopt a terminal subsidy policy, which is definitely good for the whole industry of LED.

Dr. Zhang Xiaofei, CEO of Gaogong LED, said that the LED lighting industry chain is full of capacity and solving market demand is the key to opening up the industry chain. The government subsidized the upstream of the LED industry, prompting a sharp drop in chip prices, but the price decline of LED lamps is also closely related to sales. The rapid entry of LED lighting into the civilian market is the beginning of a virtuous cycle for the entire LED lighting industry.

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