LED gradually accepted by the home market

The Shenzhen Municipal Government said last week through the “Government Gazette” that after research, it decided to abolish the “Notice on Printing and Distributing the Shenzhen LED Industry Development Plan (2009-2015)” issued in March 2009. The communique did not explain why the document was abolished.

The Shenzhen government’s move triggered various speculations about the LED industry in the city. According to industry insiders, since LED lighting prices are 5 to 6 times higher than ordinary lighting, LED is currently not widely used in Shenzhen. Most of the applications are concentrated in the public domain demonstrations promoted by the government, and in commercial lighting and office lighting. The application of household lighting needs to be strengthened.

In spite of this, this year, LED home lighting is gradually accepted by the people, so Shenzhen LED industry is still optimistic about the development, industry insiders predict that the overall situation of LED lighting this year should have greater market development space.

High prices prevent LED from entering ordinary people. "It is not enough to rely on the government's power to promote LED." Mr. Wang, who is engaged in the brand LED lighting agency at Shenzhen LED International Procurement Trading Center, said that he was engaged in LED lighting in Shenzhen in 2005. Acting, to the present, he has also started the production and assembly of lamps, but the focus is still on incandescent lamps and fluorescent lamps. LED lamps only account for 23%. In his view, for domestic residents, LED lighting does not seem to have become the public's first choice. Mr. Wang believes that the high prices and quality of LED lamps have hampered their journey into the homes of ordinary people. For example, he uses an ordinary brand LED kitchen light, which costs 12 to 18 watts, and sells for between 160 and 200 yuan; while the traditional kitchen light, 20 to 60 watts, priced between 30 and 40 yuan. The price of LED products is 5 to 6 times that of traditional products.

Not only that, there are two main sources of products in the LED lighting terminal market. They are either purchased from companies or assembled by businesses themselves. The current assembly products occupy an absolute advantage in the entire terminal market. As a result, the quality of LED lighting is also difficult to guarantee.

Found in several building materials markets, in most lighting shops, traditional lighting brands, types, and quantity, but LED lighting is a bit cold, very few brands and types of sales, it seems that only a decoration in the store . Store sales staff all stated that the sales of traditional lamps are better than LED lamps, mainly because of price issues.

Business Self-Promote LED Home Lighting Although LED lighting has not been able to replace the traditional lighting in the hearts of the people, many businesses are trying to promote this new lighting to consumers. From the end of last year to this year, LED is gradually being accepted by the home market. Therefore, people in the industry are still optimistic about the development of the industry, and forecast that the overall situation of LED lighting this year should be better.

Yami lighting sales staff said that they often recommend to consumers, in the crystal lamp mix and match the benefits of energy-saving lamps and LED tip bulbs, the user only bright LED lights during the day, saving electricity, night LED lights and energy-saving lamps together, More light. In this way, Yami Lighting has made many consumers choose to try.

It is worth mentioning that just as the Shenzhen Municipal Government announced the repeal of the seven-year plan for the development of the LED industry, the home-famous brand company IKEA has once again made it clear that given the LED's advantages of practicality, aesthetics and energy saving, IKEA plans to start from 2016. Only LED lamps are sold in its worldwide stores.

Shenzhen IKEA Marketing Manager Amy said that IKEA's full promotion of LED lamps will take four steps: from 2013 to 2014, we will gradually phase out energy-saving light bulbs, and by 2015 we will say goodbye to energy-saving light bulbs. By 2016, we will gradually eliminate halogen bulbs. After 2016, only LED lights will be sold. Amy explained that when it landed in Shenzhen's IKEA, the store has now replaced all the bulbs on the second floor with LED bulbs and selected two model rooms. As a front-to-back comparison, consumers are required to watch how much electricity each requires using ordinary light bulbs and using LED bulbs. , judging the pros and cons of LED products. In addition, from March 25th to 31st, IKEA will also share the knowledge and advantages of LED lamps with consumers through LED bulb time-limited specials, videos and brochures.