[Source: Gaogong LED 's " LED Lighting Channel" magazine, 2013 , issue 3 (Total 39 ) reporter / Liao Tie]
The demolition of Hanzheng Street is just around the corner. The surrounding area of ​​Hanlai Square is very strict. It has its own style of “the southeastern northwest wind, I am not movingâ€; the demolition work around the Tianxiang Lighting City and the Yintai Lighting Square has also been carried out to the blasting stage; Under the watch of bronze statues, the “copper portrait lamp electric material market†is mixed in the market of various material molds. The lighting market in Wuhan is facing a new wave of shocks with the dramatic changes in traditional old streets.
Facing demolition
In the copper portrait lamp electric material market visited a circle, the reporter saw that many stores still have all kinds of hardware and electrical lighting products covered in the storefront, the main store lighting products are scarce, rare people can enter the store A product that shines brightly. One of the shopkeepers in the street shop said: "They are all old customers. The customers who come here to buy things are scattered and have no potential to dig."
The reporter found that many stores put the samples on the shelves. After the customers choose the samples, the replenishment often fails to keep up with the progress, which makes the store display a lot of gaps, and the whole store looks messy. Some merchants are playing the logo of Op, but the store is mixed with Op, NVC, Foshan Lighting and some lamps that do not know the brand. The variety is also lacking, ceiling lamps, energy-saving lamps, LED lamp beads, and various types of lamps scattered.
The bosses of these stores told reporters, "First, there is no ability to do a specialty store, and no one buys it when it is expensive. Second, some bulk cargoes do not know how to match them, and the manufacturers have no guidance." When there was a plan to relocate to Hankou North's corresponding lighting market after the demolition here, Zhang surnamed the boss couldn't help but interject: "This market has been like this for decades. Even if it is demolished, I still have to find a way to do business here. Other places are afraid of being unfamiliar."
However, the reporter learned that in the face of the demolition problem, some old dealers in the Shundao Street Lighting Market area have begun to prepare for both hands. On the one hand, they are firmly in the demolition area and continue to maintain the market share of the old customer source; In advance, we started the corresponding storefront of Hankou Beitai Kailong Lighting City in advance, so that when the government forced the demolition order, it would be able to retreat.
Market downturn
After visiting the lighting exhibition held in Guangzhou, Wuhan Shunde Lighting CEO told reporters that nearly 90% of the products sold and sold by LED lamps worldwide are from Chinese companies. Compared with the traditional textile industry shifting to a cheaper market in Southeast Asia, the current technology and scale of China's LED industry have made domestic LED companies temporarily have no such concerns.
However, the weakness of the international LED procurement market has also caused the CEO to have a headache. Recently, most of the orders received by Shunde Lighting have come from old relationship customers, and the chances of talking about new customers are very low. Some other enterprises in Hubei Province also expressed the same troubles, reflecting the market downturn, and the original orders fell slightly under the barely maintained conditions.
The low entry threshold for the LED industry market has also led manufacturers to compete for price. “At last year's exhibition in Hong Kong, a 3 watt LED bulb with a price of RMB 20 would make everyone boil. But now if you call this price, no one asks, this price is already very common.†Li, the general manager of the Botasus Exhibition Company, who is in contact with the LED dealers' exhibitions, said.
This point Shunde lighting boss is also deeply touched. He told reporters that "at this time last year, the price per watt of LED chips was about three, and now it has fallen to a five. The LED market entry threshold is too low, all types of companies have been involved in the LED lighting industry sector, which also leads to product prices. The important reason for the rapid decline. "The market outlook is unclear, the price is falling too fast, so buyers do not dare to order easily, the price is changing too fast, which means that it is likely to face the risk of price bottoming.
When the reporter visited Yintai Lighting Plaza, he asked if the LED lamps of T8-18W could be supplied in large quantities. Many dealers indicated that they would ask the manufacturers, and the stocks in the store were seriously insufficient. In the Tianxiang Lighting City and its nearby Yintai Lighting City, the reporter asked about the price gap, the highest price is 280 yuan, and the minimum is only 45 yuan. Regardless of the quality of the products, for ordinary consumers who purchase lamps, will such a large price difference will hurt consumers' confidence in the LED industry?
The LED bulbs are even more so. There are prices ranging from a few yuan to hundreds of yuan on the market. Manufacturers complain that there is no profit, and consumers are confused. This is definitely not good news for the Wuhan LED industry market. .
"The reason for the price is that on the one hand, market demand is the source of the problem," analysts in the industry said. "In the past two years, the export of lighting projects in Wuhan LED market has been very poor. The successive introduction of domestic real estate regulation and control policies has also caused the LED lighting market to suffer. Strike."
The demolition of Hanzheng Street is just around the corner. The surrounding area of ​​Hanlai Square is very strict. It has its own style of “the southeastern northwest wind, I am not movingâ€; the demolition work around the Tianxiang Lighting City and the Yintai Lighting Square has also been carried out to the blasting stage; Under the watch of bronze statues, the “copper portrait lamp electric material market†is mixed in the market of various material molds. The lighting market in Wuhan is facing a new wave of shocks with the dramatic changes in traditional old streets.
Facing demolition
In the copper portrait lamp electric material market visited a circle, the reporter saw that many stores still have all kinds of hardware and electrical lighting products covered in the storefront, the main store lighting products are scarce, rare people can enter the store A product that shines brightly. One of the shopkeepers in the street shop said: "They are all old customers. The customers who come here to buy things are scattered and have no potential to dig."
The reporter found that many stores put the samples on the shelves. After the customers choose the samples, the replenishment often fails to keep up with the progress, which makes the store display a lot of gaps, and the whole store looks messy. Some merchants are playing the logo of Op, but the store is mixed with Op, NVC, Foshan Lighting and some lamps that do not know the brand. The variety is also lacking, ceiling lamps, energy-saving lamps, LED lamp beads, and various types of lamps scattered.
The bosses of these stores told reporters, "First, there is no ability to do a specialty store, and no one buys it when it is expensive. Second, some bulk cargoes do not know how to match them, and the manufacturers have no guidance." When there was a plan to relocate to Hankou North's corresponding lighting market after the demolition here, Zhang surnamed the boss couldn't help but interject: "This market has been like this for decades. Even if it is demolished, I still have to find a way to do business here. Other places are afraid of being unfamiliar."
However, the reporter learned that in the face of the demolition problem, some old dealers in the Shundao Street Lighting Market area have begun to prepare for both hands. On the one hand, they are firmly in the demolition area and continue to maintain the market share of the old customer source; In advance, we started the corresponding storefront of Hankou Beitai Kailong Lighting City in advance, so that when the government forced the demolition order, it would be able to retreat.
Market downturn
After visiting the lighting exhibition held in Guangzhou, Wuhan Shunde Lighting CEO told reporters that nearly 90% of the products sold and sold by LED lamps worldwide are from Chinese companies. Compared with the traditional textile industry shifting to a cheaper market in Southeast Asia, the current technology and scale of China's LED industry have made domestic LED companies temporarily have no such concerns.
However, the weakness of the international LED procurement market has also caused the CEO to have a headache. Recently, most of the orders received by Shunde Lighting have come from old relationship customers, and the chances of talking about new customers are very low. Some other enterprises in Hubei Province also expressed the same troubles, reflecting the market downturn, and the original orders fell slightly under the barely maintained conditions.
The low entry threshold for the LED industry market has also led manufacturers to compete for price. “At last year's exhibition in Hong Kong, a 3 watt LED bulb with a price of RMB 20 would make everyone boil. But now if you call this price, no one asks, this price is already very common.†Li, the general manager of the Botasus Exhibition Company, who is in contact with the LED dealers' exhibitions, said.
This point Shunde lighting boss is also deeply touched. He told reporters that "at this time last year, the price per watt of LED chips was about three, and now it has fallen to a five. The LED market entry threshold is too low, all types of companies have been involved in the LED lighting industry sector, which also leads to product prices. The important reason for the rapid decline. "The market outlook is unclear, the price is falling too fast, so buyers do not dare to order easily, the price is changing too fast, which means that it is likely to face the risk of price bottoming.
When the reporter visited Yintai Lighting Plaza, he asked if the LED lamps of T8-18W could be supplied in large quantities. Many dealers indicated that they would ask the manufacturers, and the stocks in the store were seriously insufficient. In the Tianxiang Lighting City and its nearby Yintai Lighting City, the reporter asked about the price gap, the highest price is 280 yuan, and the minimum is only 45 yuan. Regardless of the quality of the products, for ordinary consumers who purchase lamps, will such a large price difference will hurt consumers' confidence in the LED industry?
The LED bulbs are even more so. There are prices ranging from a few yuan to hundreds of yuan on the market. Manufacturers complain that there is no profit, and consumers are confused. This is definitely not good news for the Wuhan LED industry market. .
"The reason for the price is that on the one hand, market demand is the source of the problem," analysts in the industry said. "In the past two years, the export of lighting projects in Wuhan LED market has been very poor. The successive introduction of domestic real estate regulation and control policies has also caused the LED lighting market to suffer. Strike."
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